PPC books/learning resources

[BenWells]

Could anyone suggest me a book or a learning resource to step my adwords game up.

I know the vert basics from managing a few accounts myself. I now have some extra time and would like to become more of an expert in adwords.

Any suggestions would be appreciated.

 

[RedEvo]

What about Google's free training?

d

 

[Ryan Scollon]

Hey Ben,

Two options:

Book: I would suggest the one on amazon called "Learning Google AdWords and Google Analytics". It's fairly big and covers loads of different things. Well worth the money.

The other option is to go through the Google Partner course as that covers all sorts of PPC but is a much longer option.

 

[BenWells]

Cheers I am already certified and work for a company who is partnered and top of the listings in my area.

PPC is not my main role though but its something I really want to become an expert at.

I have learnt a lot my self over the past couple of months but I want to get to the next level, I will take a look at that book cheers.

 

[antp__]

What you have to remember with books is, as soon as they have been released, they are outdated. Still learn some great standard practice from them though.

I know how you feel though, there is just that next step to take but you're unsure how to get there. As you will have done when self teaching already, set something up and try new ideas. Put your skills to the test. Jump in the deep end.

 

[Erno Horvath]

There are a few basic principle that won't change over time. I recommend you to read 'Advanced Google AdWords' by Brad Geddes and blogs like:
ppchero.com
paidinsights.com

 

[StevePoster]

Every platforms that has Googlde Adwords learning information whether if it is a video, text content, infographic, as well as within the active online community like reputable forum site in which well experienced Adwords people are gathered in the discussion.

 

[Katie Grimason]

I'd recommend Learning Google AdWords and Google Analytics by Benjamin Mangold. I'm using this myself to get to grips with PPC/Adwords and I'm finding it very useful.