Please review our website - Divorce Actually.

[Drinkwater2]

Yes, I thought I was getting ahead of myself trying to do that "quotey" thing. I'll try

not

 

[Drinkwater2]

Here's a great online book on the art/science of selling anything - it's about 100 years old but EVERY tip and sentence is 100% relevant today -

http://scientificadvertising.blogspot.com/2006/02/contents.html

Not got too much time for reading at the moment, I'm spending all day typing replies on here.

 

[fisicx]

Move the form to the homepage. Remove all references to buyer and seller. Get rid of the login and the ‘cart’.

Pay for data so there are results to see.

test different form structures.

 

[fisicx]

Everything leads back to your marketing plan. Until you have this sorted you can't build a website. The marketing plan will shape the whole website.

One could argue you may need two websites - one to get the sellers onboard to upload their documents and then a rebuild so you can market to buyers. Right now it's neither.

 

[Drinkwater2]

"Chucking" money isn't exactly advisable, however looking at it another way you can actually guarantee to unlock the supply side of it with cash. Clinton and fisicx are quite right with that assessment in my view. That's actually a benefit as it is relatively straightforward and one part of the equation that doesn't require massive strategic thought.

I agree but it would be very costly. We need a range of cases to make a search return useful results. If the least someone receives is £71.50 this implies that they spent £7150 on legal fees. Between them and there partner they spent around £15,000. This goes all the way up to £444 with the same maths. If we were offering them their first payment upfront on the house, then take the mean figure at about £260 x 500 = £130,000. Not a King's ransom, but enough.

It does require the nascent service to do the grunt work though-inputting and paying for data upfront. The website as it scans currently reads completely as if it were the owner's own ideal scenario:
Supply side puts all the (painful) data in themselves and then rely on an unproven service to be honest and credit them in future when its used
Demand side takes a risk with upfront (and unclear) payment for data it doesn't really know how to assess the value of

It's hard to see how that approach will induce much traction.

100% agree that we need to gain trust and credibility, as do all new businesses. There isn't actually a financial risk for the seller as their entry into the database is free and the paperwork their sitting looking at is totally worthless unless they take a leap of faith. Agree that a buyer is parting with hard cash but we'd be happy for them to start a narrative with us if they had a specific issue and we could point them in the direction of useful documents.

The demand side of it is more nuanced and more long term and as the Byre rightly points out, needs to be driven by service and value. With much of the service and value being front-ended, prior to any hope of payment. That's where the real strategic challenges lie.

As just stated, we don't expect the thing to just run itself and are happy to invest time making sure both buyer and seller are happy.

One further thing to point out; where you're providing "value" in this type of area, while it's likely to be tempting to sound as authoritative and helpful as possible, you'll need to be very careful not to stray into publishing material which could be interpreted as selling anything that's tantamount to legal "advice". All of the general advice/help blog type posts published by solicitors sites, acting as a top-of-funnel into their core professional services are of course bottomed out by professional indemnity insurance.

As Fagin2021 has already pointed out, we do have a rather large set of T & C's which we maybe need to condense. One thing we won't be taking out is the line that says "Nothing on this website should be construed or treated as legal advice."

Ultimately you need to be prepared to shift on absolutely any and all assumptions you may have had, including things as fundamental as where the monetisation lies.

We are prepared to listen for sure, whether it's possible to shift is another thing. From the film with a not totally dis-similar name to our website, "I'll give you anything you ask for - as long as it's not something I don't want to give."

 

[Chawton]

Respectful question, but whats with this percentage payment metric you seem wedded to? It's entirely self-imposed; it's not like its an industry standard because no such industry exists.

In the first instance you just need to populate the database. Pay what it takes to do that.

You have complete freedom as to how. You can iterate from there afterwards with whatever payment scheme you chose to employ. The "seller" has already paid for their divorce so it's a complete sunk cost. They're not thinking of 'when' they can recoup it on a percentage basis via your service because no such mindset exists. Whatever they get for their settlement document is a bonus (if they're inclined to monetise it).

Before that though you really need to assess demand. Where it lies, if it lies anywhere at all, and what they'll pay (not what you think should be paid).

My sense is that because the degree of discretion in divorce courts is quite wide, the 'precedent' value contained within individual financial settlements is diminished. It's essentially the day-to-day case knowledge the divorce lawyer is supposed to have between their ears. That might go to it's lack of proposition value in that context.

Conversely a couple attempting to be reasonable and avoid legal dispute (but also suffering from a lack of legal 'expertise') might be willing to pay something towards a few practical, real world 'pointers'.

 

[The Byre]

Everything leads back to your marketing plan. Until you have this sorted you can't build a website. The marketing plan will shape the whole website.

This!

Hee's my 30 cents on the whole plan -

I can't see anyone paying £70 to look at a settlement document. You say yourself that every divorce is different, so why should I look at a whole host of documents that will have little or nothing to do with my circumstances?

As the number-one reason for divorce is financial problems, these poor saps just do not have the money to throw around at looking at someone else's settlement. You can't pick-pocket a naked man!

OK, so the average contested divorce costs about £15k per side, but these numpties are going to fight tooth-and-claw over every stick of garden furniture. Sensible people sit out the two years and sit down and discuss who gets what.

So that just leaves a small grey area where they want to settle but need guidance. A shuftie at some previous settlements might prove useful - so how many do we need to look at before we decide? Twenty? Thirty? More?

At £70 a pop - that's beginning to look like stupid money! One or the other party will come to their senses and say "Not with my money, you don't!"

Quite honestly, I would not pay £1 to look at a pile of irrelevant documents.

Sorry to have to be so blunt, but because I cannot see a direct and immediate benefit to any person contemplating divorce, I do not think that this turkey can fly.

 

[Drinkwater2]

This may seem like we are being harsh, but it is all about customer, market, keyword and product research. Then creating a marketing plan that involves advertising/ranking online. The website, user journeys, landing pages etc are driven by that marketing process.

Get the first bits right to attract sellers and buyers. We do this sort of research all the time for customers, and often what they think is the right approach is driven by their granular knowledge of a part of the process, or their initial idea. Very very often it's not what a customer thinks or looks for at all.

If you have a clear and simple process for each journey, plus a clear and well thought out USP for both, then you can start the site build to deliver your marketing plan and its goals. At the minute you've done it all the other way around. This isn't about what should my site look like, its about what does my customer look like and how do I attract and make it easy for them.

I get this if I'm trying to compete in an already established market place. i.e. I want to design a new dating website that has features the others have all either over-looked or not bothered with. But when the concept is new, and particularly in this case, what questions do you ask your target market? Would you like to make an income from your knowledge of the divorce process? Would you think it's helpful to see how others settled their differences for a fraction of the price you'll spend arguing through solicitors?

The site is muddled and confusing, plus you don't have a plan to market the business. Saying I just need 500 people to add their details is just wishful thinking. What's the plan to achieve it and how do you make it user friendly so the conversion rate is high?

From the initial comments in this thread, we understand and accept we need to take another look at the wording. As previously mentioned, it is a new concept and keeping the message short and snappy without introducing ambiguity isn't straight-forward.

I'd suspect you'd currently need at least 50,000 visits to get 500 signed up! I can't easily work out your earning structure, it says "As a seller you will receive the same amount every time your documents are purchased starting from £71.50 and going all the way up to £444." When you click on the link it goes into great detail and long copy about pricing your docs and the cost of your divorce. Why?

If you're talking about a cross-section of the general public finding the Site without anything drawing fresh divorcees to the Site I suspect you're right, possibly light. By my calculations, people in the age band most likely to divorce, between 30 and 55, about 1 in 1000 have got divorced in the last 3 months so I'd need 100% conversion rate to do it.

You need a model that's simple to understand here and sells why they should do this; e.g. you need big traffic and buyers to generate interest, or you need to be paying sellers for their details upfront, with an ongoing percentage fee... at the minute they'd earn nothing as you have no organic traffic and no marketing plan.

Agreed and I'm working on it.

 

[Drinkwater2]

This is an interesting thread. I confess I have (thankfully) no personal experience of the pain and costs of divorce - though of course, I know a man who has.

I do agree with almost everything negative that has been said about the website - both the content, messaging and design so there's no point in repeating it.

That aside, I have a question regarding your assumption about how this would work...
To paraphrase...you could give these documents to your solicitor as a basis for a settlement, and it might save you a fortune in legal fees.

In my (non-divorce) experience, courts fall over backwards to be fair and reasonable whilst solicitors are only interested in maximising their fees and covering their arses...

"My client thinks this..." that'll be £100 for the letter
"Well my client thinks that.." another £100
"Well my client disagrees.." yet another £100

I - perhaps unfairly - believe that if you gave said documents to your solicitor the response would be "yes, that's all very well but in your case ...blah, blah, blah"

and the other party's solicitor would say to their client..

"yes, that's all very well but in your case ...blah, blah, blah"

You might have guessed that I have a low opinion of the competence and ethics of the average lawyer.

If you get this set up then, down the line, you're going to need some case studies and references to show/prove it works. How will you achieve this with anonymous data ?

I agree with everything you've said, apart from the bit where you agreed with everyone else about everything negative that's been said about the Site!

I'm sure solicitors will try and dismiss past cases, no matter how similar, as irrelevant or not applicable. They try and muddy the waters, instil as much fear and uncertainty as possible so you clutch at their apron strings tightly all the way to an enormous bill. But they are acting for the client and if the client says, "I'm prepared to make a reasonable offer in line with these 2 previous cases and if rejected I want to make an application for costs," their solicitor has to act on their instructions. We're trying to give people an insight into a process they would otherwise be completely lost in.

I've always thought it would make an interesting "Despatches" program if you sent a bloke into one solicitor and he filled out his Form E which had some interesting features in it and the female actress did the same with her solicitor. We then watched the argy-bargy ensue resulting in a sizeable bill. When it's all resolved, you give it a week and then reverse the roles sending a different actress to his solicitor and a different actor to her solicitor. They then paint an almost identical picture with the Form E's and the story.

I wonder if the first words out of the solicitors mouths would be "I'll tell you what, this is your lucky week. Just a couple of weeks ago I had an almost identical case, I can tell you exactly how this should pan out. Let's get an offer off to them right away and hopefully get this concluded within a month."

Regarding your question about anonymous references or testimonials being somewhat obscure, "yes" it is a valid point but we could always use their document number as the reference that people can look at in the database. If we can get to that point I think we will have cracked it and word-of-mouth will be on our side. When Friends Reunited started, word-of-mouth got them to 96,000 new users in a day at £5 each. They then started getting editorial coverage in newspapers.

 

[fisicx]

But none of this is relevant without a marketing plan. How are you going to tell divorcees about the service? How are you then going to convince then it’s a good idea to upload the document with the promise of jam tomorrow?

 

[Drinkwater2]

The concept seems straightforward but the implementation and monetisation is the tricky bit.

I love your positivity.

Would it be possible to ask family law firms to populate and update your database with anonymous client settlements in return for say, a free or reduced annual subscription to the entire searchable database ?

The monetisation could then come via full subscriptions from non-contributing law firms, limited subscriptions from individuals and on-site advertising from lawyers.

Just a thought.

Thanks for the suggestion and the thought behind it. I've got to be honest, I think every solicitor in the land will want this and any other website along these lines, dead in the water as quickly as possible. Turkeys don't vote for Christmas.

A friend of mine was playing golf at a charity event in Yorkshire a number of years ago and he stood listening to a retired Judge at the bar after the game. The Judge said that a very significant proportion of private civil law firms income came from divorce. After all, you don't have a boundary dispute with someone every other day.

I'm sure there's a proper name for it, but I call it the "Ryanair principle." You look at an industry and see if there's an easy low hanging plum sitting in it, as Ryanair did with European short haul flights. Ask them to take you to Hong Kong and they're not interested.

To my mind divorce is this in the legal game. It's common, lucrative and highly repetitious and solicitors will want to keep it all for themselves.

 

[Financial-Modeller]

This feels like it should be either:

• a not-for-profit or free service - at least until there is a suitable library of documents for users to access, or
• an enterprise, but funded suitably to partner with solicitors to purchase settlement details in bulk

I'm not convinced of the value of the documents purchased though. Other than evidencing anecdotes that will be quickly be dismissed by the other side if sufficiently competent?

 

[Drinkwater2]

You've hit on how easy it would be to unlock the supply side. I'm not sure how cost effective it'd be to have the firms inputting themselves, but clearly you'd target them as the source (with all suitable permissions obtained/incentives paid).

As I think I've already said, I dread to think of the cost of a website that would satisfy solicitors.

The demand side is where it succeeds or fails. The fact that the court generally retains a lot of discretion in divorce law (for which read unpredictability), goes to the whole issue of the usefulness and proposition value of the settlement documents in the first place.

I can only speak from my experience, but everyone I know has felt the eventual settlement was little more than common sense. If they made a movie of the divorce settlement negotiations the ending would be an anti-climax.

That's where the OP needs to drill down, research and narrow his target greatly. It's questionable how useful the service would be to an acrimonious divorce which is heading to the courts come what may.

Agreed. If both parties are determined to blow each other out of the water come what may and neither party is minded to negotiate, past cases are of no use or interest whatsever.

It may however have some very clear benefit to couples who are trying to work together as reasonably and co-operatively as possible to actively avoid the expense of a formal legal dispute. Whether and how many of these people would shell out for documents to achieve this is an unknown. All sorts of price points might need to be tested.

Strongly agree and in one of the previous website wording incarnations we made exactly that point. I think they could be very helpful to satisfy both parties that the settlement suggested by a mediator was in-line with past cases. For one of them to walk away wondering if the mediator was having a bad day and maybe they'd been sold short is not good for the "whole family" well-being factor going forward, particularly if they're planning on sitting at the same table for future 21st birthday parties and weddings.

Conversely as you say it's possible it might fly as a subscription service for lawyers if it gives them some easy data to justify their several hundred £ an hour rate...even if that data it isn't particularly persuasive to the outcome of a case. For that you'd need to speak to lots of divorce lawyers.

As mentioned, I think they're only interested in their hourly rate being multiplied by as many hours as possible.

That's where the real strategic effort needs to be focussed though rather than building a site that merely suits the OP's purposes. And certainly it all needs to come before the website is re-designed.

Can someone point me in the direction of a website that would if modified would be ideal for this project so that I can have a look?

 

[Drinkwater2]

The divorce courts are very, very different.

Yes, yes, they claim to be very fair, of course they would!

And when you read finance related information on divorce lawyers' websites - and books written by lawyers on the issue - they all talk about how fair the courts are. Would you expect them to say differently?

Given how much you trust lawyers, and given that their first duty and responsibility is to the court and not the person paying the fees, you can safely assume that they are talking through their collective asses.

I have had many male clients who suffered unfairly at the hands of divorce courts, and women who have benefited unfairly, I have come to the conclusion that divorce courts have a definite pro-woman bias.

There are several articles online claiming to have examined the question of bias in divorce courts and almost all have concluded that there is no bias. I have read many of these articles and I can usually see immediately where they've twisted stats or selectively quoted stuff so they could come to the conclusion of no bias.

I do not believe for a second that the divorce courts are fair.

Historically I'm sure that in the vast majority of cases the husband has walked away with less than 50% of the pot because his future earning potential was greater, but that in itself doesn't make the system biased. As has been said a long time ago in this thread, we are not trying to give someone a method of selling their partner out cheap, we are trying to make the process of reaching a fair settlement quick and cost effective. My understanding is that Judge's are desperately keen to be seen to have ruled fairly or their judgement could be set aside and the whole process starts again with an appeal. This is something they want to avoid at all costs as the already hammered family pot will get another bashing.

I don't know of any examples where the husband has been really caned. The cases I know, the settlement has been based on common sense and workability and the blokes have come out smiling because they were expecting to get fleeced.

Obviously your experience and knowledge is different to mine.

 

[Drinkwater2]

This!

Hee's my 30 cents on the whole plan -

I can't see anyone paying £70 to look at a settlement document. You say yourself that every divorce is different, so why should I look at a whole host of documents that will have little or nothing to do with my circumstances?

As the number-one reason for divorce is financial problems, these poor saps just do not have the money to throw around at looking at someone else's settlement. You can't pick-pocket a naked man!

OK, so the average contested divorce costs about £15k per side, but these numpties are going to fight tooth-and-claw over every stick of garden furniture. Sensible people sit out the two years and sit down and discuss who gets what.

So that just leaves a small grey area where they want to settle but need guidance. A shuftie at some previous settlements might prove useful - so how many do we need to look at before we decide? Twenty? Thirty? More?

At £70 a pop - that's beginning to look like stupid money! One or the other party will come to their senses and say "Not with my money, you don't!"

Quite honestly, I would not pay £1 to look at a pile of irrelevant documents.

Sorry to have to be so blunt, but because I cannot see a direct and immediate benefit to any person contemplating divorce, I do not think that this turkey can fly.

They don't have to buy countless documents in the hope of finding something useful in the financial agreement. They enter their details, age, length of marriage etc in the search criteria. (We are going to get the search improved so they can put ranges in as well such as equity in marital home.) They then search and get 5 (?) results that match their search input. They can then look at the Form E finances for him and her. If they see something that truly mirrors their own situation they have the option to buy it. It's not lucky dip.

The lower the nett family worth is, the more debateable the point of using the Site is. But when someone is, to use your figure, about to do £30k between them, a few hundred quid to look at one with slightly higher nett worth and one slightly lower could save them a lot of money. Of the people I know and have spoken to, who have done decent amounts of cash in legal fees, they've all said "I wish that had been around when I was going through mine." Crikey, that almost sounds like market research!

 

[Chawton]

At it's core it actually has quite a noble aim tbf. Without doubt the traditional service is a highly lucrative, money-for-old rope model that most lawyers would struggle to justify.

Fairly large sums for dry legal documents of questionable value still feels like a hard sell though. Small user fees for access to tabulated data might be some sort of pivot.

In any event if you do decide to go ahead with it best of luck. Find out who your end user is, talk to them, keep talking to them and when you're not talking to them, keep them in mind at all times.

 

[Fagin2021]

"There's not enough work in this town for one lawyer - but there's plenty for two."

 

[fisicx]

They don't have to buy countless documents in the hope of finding something useful in the financial agreement. They enter their details, age, length of marriage etc in the search criteria. (We are going to get the search improved so they can put ranges in as well such as equity in marital home.) They then search and get 5 (?) results that match their search input. They can then look at the Form E finances for him and her. If they see something that truly mirrors their own situation they have the option to buy it. It's not lucky dip.

The lower the nett family worth is, the more debateable the point of using the Site is. But when someone is, to use your figure, about to do £30k between them, a few hundred quid to look at one with slightly higher nett worth and one slightly lower could save them a lot of money. Of the people I know and have spoken to, who have done decent amounts of cash in legal fees, they've all said "I wish that had been around when I was going through mine." Crikey, that almost sounds like market research!

Great! But how do you plan to market the product? No matter how good the product unless your target customer knows you exists it won’t ever sell. You could have the best website and tons of documents in the DB but it all comes back to marketing.

What is your marketing plan?

 

[Drinkwater2]

But none of this is relevant without a marketing plan. How are you going to tell divorcees about the service? How are you then going to convince then it’s a good idea to upload the document with the promise of jam tomorrow?

Just checking some numbers but am thinking when COVID restrictions are over paying students to stand outside Family Courts with a sandwich board on that says "Not sure how you're going to pay for your next holiday in Mauritius? Turn you divorce experience into a lucrative income stream. Call 07765 ?????? or visit www.divorceactually.co.uk to find out more.

Shouldn't take too long to expose the website to 500 divorcing couples in the last throws of the process either at an FDR or Final Hearing.

A little bit like those guys from Innocent did with their smoothies on Camden Market. "Should we give up our day job? Please try our smoothies and let us know." Didn't seem to do them much harm.

 

[The Byre]

The lower the nett family worth is, the more debateable the point of using the Site is. But when someone is, to use your figure, about to do £30k between them, a few hundred quid to look at one with slightly higher nett worth and one slightly lower could save them a lot of money

£30k on beagles - those are the people who fight over the garden furniture!

I once had to spend £12k on lawyers and it was a long and complicated process in which we stood to gain a great deal. So on that rare occasion, it was worth it!

There are or were eight lawyers in my family, ranging from corporate beagles to the chairman of the German supreme court - and they were nearly all idiots! The day I spend £30k on lawyers is the day hell freezes over!

But you are right in that when a couple is fighting over the lawnmower and the family silver and they walk through a lawyer's front door, all the lawyer sees is money-on-the-hoof.

I just think £70 to look at someone else's settlement is too steep. There must be a 'softer' way to ease money out of people's pockets! Or perhaps a completely different business model.

 

[Drinkwater2]

Respectful question, but whats with this percentage payment metric you seem wedded to? It's entirely self-imposed; it's not like its an industry standard because no such industry exists.

In the first instance you just need to populate the database. Pay what it takes to do that.

You have complete freedom as to how. You can iterate from there afterwards with whatever payment scheme you chose to employ. The "seller" has already paid for their divorce so it's a complete sunk cost. They're not thinking of 'when' they can recoup it on a percentage basis via your service because no such mindset exists. Whatever they get for their settlement document is a bonus (if they're inclined to monetise it).

Before that though you really need to assess demand. Where it lies, if it lies anywhere at all, and what they'll pay (not what you think should be paid).

My sense is that because the degree of discretion in divorce courts is quite wide, the 'precedent' value contained within individual financial settlements is diminished. It's essentially the day-to-day case knowledge the divorce lawyer is supposed to have between their ears. That might go to it's lack of proposition value in that context.

Conversely a couple attempting to be reasonable and avoid legal dispute (but also suffering from a lack of legal 'expertise') might be willing to pay something towards a few practical, real world 'pointers'.

Nothing is cast in stone, all ideas or suggestions are taken on board.

The 1/100th of your divorce cost figure seems to be a reasonable balance to me. I think it is a financially worthwhile sum to entice sellers and an economically justifiable figure for a buyer. The documents may only give guidance as to a reasonable solution but they will demonstrate if one party is being totally pig-headed and unreasonable. In the cases I have first hand experience of, there has, more often than not, been one party who is trying to be realistic and one who is hell bent on making the process as painful as possible in some final act of misguided restitution.

If we can get the database populated and it then transpires that the price points are too high we can contact the seller and ask them if they are prepared to accept less with the aim of selling more or whether they'd like their entry removing from the database or leaving priced as it is.

At the end of the day we are only trying to give everyday people a chance to retain some control of the process and others who weren't able to, a chance to recover some of their costs.

 

[fisicx]

Just checking some numbers but am thinking when COVID restrictions are over paying students to stand outside Family Courts with a sandwich board on that says "Not sure how you're going to pay for your next holiday in Mauritius? Turn you divorce experience into a lucrative income stream. Call 07765 ?????? or visit www.divorceactually.co.uk to find out more.

That's never going to work. Sounds like an earn $$$$ working from home scam.

This needs adverts wherever people are looking for legal and financial advice.

But....

This is AFTER you have paid for the initial corpus of documents.

 

[Chawton]

That's never going to work. Sounds like an earn $$$$ working from home scam.

This needs adverts wherever people are looking for legal and financial advice.

But....

This is AFTER you have paid for the initial corpus of documents.

Disagree with that. I think you can test before you've created the database. Only test of course, you can't actually provide the service itself before that.

Agree re: strategy for populating the database though. Don't think the sandwich board is going to cut it. Source via solicitors firms but not directly asking them to do anything. Just offering them an incentive to mention to clients that they can sell data on.

And ditch all and any reference to this percentage metric payment for settlement data during the nascent stage. That can (possibly) come later if it has legs at all and you find you have the (envious) problem of needing to increase the database/source material

 

[Drinkwater2]

That's never going to work. Sounds like an earn $$$$ working from home scam.

This needs adverts wherever people are looking for legal and financial advice.

But....

This is AFTER you have paid for the initial corpus of documents.

Hi Fisicx,

I wasn't actually planning on sending students out with sandwich boards and certainly not with that message on. I do think however, that of the 8300 first divorces started each year that are petitioned for on the grounds of adultery, you would get results. You've got 8300 people walking out through the courtroom doors, who've just had to sit opposite the person they believe has betrayed them, who may well have been the main bread winner, they're arguing about money, and they think their ex-partner wants their money to start a new life with someone else, I suspect they may well give it some consideration.

We do have a problem with a marketing plan though. I think anyone promoting their on-line Business these days has to turn to the social media sites for relatively cheap exposure and we've been stopped from promoting ourselves on both FB and Twitter. However it appears to some, it isn't an attempt to scam anyone and as I believe is clear, it isn't a pyramid scheme either.

I've discussed it with my partner, who is a top-flight sales person (last year 3rd out of 2700 reps covering Europe) and she is happy to contact solicitors and pitch the "internal resource" idea to them.

I still believe that we are going to have to use the "snipper" gun approach by making ourselves known to niche groups of people on the Internet as out-gunning the myriad of law firms who are vying for top places on Google search results on anything to do with divorce could be extremely expensive.

We aren't completely potless, we do have money, but the driver for setting up this website was trying to help people to stop wasting millions of pounds a year arguing pointlessly and there's a limit to how much risk we are willing to take to achieve that.

ALL suggestions for promoting the Site and concept are gratefully received.