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The movie 'Skyfall' had production costs of about $100m, all of which were met through product placement ($45m from Heineken alone!) and about the same again in marketing costs, all of which were met by services in-kind, such as swaps for TV rights. It made over $1.1bn at the box-office, half of which will have gone to the three-way distributors, MGM, Sony & Columbia.To be honest if you're running a business and you rely on this type of software it's a very small price to pay.
As a subscription (and it general) it's very expensive. Are there any alternatives that are just as good?