Performance Attribution Software Packages

[rubyjo]

Hi

I hope someone can point me in the right direction....

I am wanting to purchase some simple performance attribution software that will enable me to analyse my clients internet data and attribute value to the ads/sites along the way that lead to a purchase and not just the last click. I have found lots of companies that offer this service but none that sell the software. Do you know where I should start looking for this and how much it may cost?


Kind regards


Jo

 

[francsutherland]

Hi,
I think the new version of Google Analytics has deeper analysis of where clickthrus originate and also the path through your client's website. You set it up as a 'goal' or 'tunnel' I think. There's lots of help on the Google site to explain it.
Hope this helps.
Franc.