Penguin Changes

nitro23456

Free Member
Jul 7, 2009
834
253
UK
Penguin just seems to be another way for google to *****slap people randomly. A lot of people who have 'followed the rules' have been hit whilst other seemingly black hatters have been spared.

In other words, its just another algorithm update for us all to figure out and overcome. It wont, in my opinion, offer any long term improvement to people's search experiences.
 
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All the evidence so far suggests that it is all down to your incoming anchor text links.

I.E sites who have got a big % of their incoming links set at keyword1, keyword2 etc

When in most natural cases, it will be 80% your domain name or click here or something like that.

What is proving to work and be beneficial now is using your domian alot with your keyword

i.e your keyword to use in anchor text would be

"www.yourdomain.com keyword 1"

of course mix it up a bit, use some with just the keyword, and others with just domain.

Its all about percentages now and unfortunately that is where i invest heavily to know these percentages before many others do so i cannot give out the exacts. But follow the above and you will be in good steed
 
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One of my finance sites just came back but the my hosting was down before it dropped so not sure if its penguin. Honestly only seeing changes on keywords I'm link building to and the surrounding results are looking pretty steady.


yeah i have had that before happen to me,

thinking something had gone really wrong with one of my sites as i had lost rankings alot only to realise it was due to rackspace's servers going down just at the wrong time. :D
 
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RadiusBPO

Free Member
Jun 11, 2010
1,398
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Devon at the moment.
yeah i have had that before happen to me,

thinking something had gone really wrong with one of my sites as i had lost rankings alot only to realise it was due to rackspace's servers going down just at the wrong time. :D

And another of my sites dropped but then i noticed it was hacked and had a lot of viagra hidden links. Ive made it into a little blog now but rankings are coming back... Penguin refresh or safesite boost? ARGH
 
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aidan1980

Free Member
Jan 16, 2008
1,321
149
Leicester
Haven't seen any changes yet and if I don't soon then I am at a total loss as what to do next. My homepage hasnt really been effected, rank highly for some real heavy keywords. It's is a lot of my other pages that got blasted, but strangely some got blasted for 1 keyword but still rank for other, for example the betdaq page in my sig, still ranks for what the sig says, but for the brand only 'betdaq' it has bombed from about 3rd spot to around page 7:eek:
same thing has happened for other pages. I have put a few changes in an as Im not completely sure how the updates work Im just hoping once the pages get crawled again after the update I can see what has worked and what hasn't, but at present nothing to report yet. I'll share the results with you good folk anyway once I have any
 
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Haven't seen any changes yet and if I don't soon then I am at a total loss as what to do next. My homepage hasnt really been effected, rank highly for some real heavy keywords. It's is a lot of my other pages that got blasted, but strangely some got blasted for 1 keyword but still rank for other, for example the betdaq page in my sig, still ranks for what the sig says, but for the brand only 'betdaq' it has bombed from about 3rd spot to around page 7:eek:
same thing has happened for other pages. I have put a few changes in an as Im not completely sure how the updates work Im just hoping once the pages get crawled again after the update I can see what has worked and what hasn't, but at present nothing to report yet. I'll share the results with you good folk anyway once I have any

Maybe you are anchor text filtered. Your content is unique, so i could not understand a drop of 70 places if it's not a filter.
 
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aidan1980

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Jan 16, 2008
1,321
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Leicester
Maybe you are anchor text filtered. Your content is unique, so i could not understand a drop of 70 places if it's not a filter.

like I said, made a few changes and just waiting to see if any of them help. just a shame as my friends at betdaq probably think I've fell out with them as I've not sent as many cutomers this month:D
 
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webgeek

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May 19, 2009
4,091
1,464
Glasgow, Scotland, UK
like I said, made a few changes and just waiting to see if any of them help. just a shame as my friends at betdaq probably think I've fell out with them as I've not sent as many cutomers this month:D

While I didn't notice the betdaq slide directly (outside of freefalling on betdaq.co.uk), I did notice:

Recent homepage erosion for terms like:

free bets - down from #3 to #5
bookies - down from 4 to 7
freebets - down from 10 to 17
free bet offers - down from 7 to 13
online betting offers - from 10 to 13
online bookies - from 15 to 27

Overall the homepage has some solid performing terms on page 1, well done.

The slide however, is on inner pages quite a bit. Fear not though for you have gained a lot of ground as well!

You have got a major anchor diversity issue though.

With nearly 70,000 pages having links for 'free bets', 'free bet', 'free betting', you're very topheavy. Blast out a few hundred thousand with the generics, URL's and whatnot and maybe that won't look so obvious to the improved algorithm ;)
 
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aidan1980

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Jan 16, 2008
1,321
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Leicester
cheers for that, real good info there.

for the homepage those ranks bounce around slightly, i have free bets as 3rd at the minute for example but it does look like some of the pages may be coming back which is positive.
with the links I have tried to build variations and have just tried to use the url of late to try and thin it out a bit but will work hard on that over the next few weeks to make it more varied, although I havent had any messages from WMT's I realise I need to work on that area.

thanks for the post again
 
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davidwhitehouse

Free Member
Sep 14, 2010
19
1
My site has seen an improvement, I've hit page one for "marketing consultant" - quite pleased.

I've been using white hat tactics - its largely on page optimisation, along with making a decent landing page and ensuring I provide all the information Google want to see on a quality web page. That and the links from my colleagues and friends help :)
 
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Lease4Less

Free Member
Jul 13, 2010
522
128
Manchester
Sotry to jump in but whilst there are a few SEO experts all in one place could I ask your opinions please? We noticed a significant change and received this response form our SEO guy:

"The rankings are down due to the combined effect of a link profile that Google deems unnatural due to a high percentage of "commercial" keywords,
in addition to the fact that Google is still updating rankings with regards to removing benefit from links placed on sites that it no longer includes in its index.
The drop in rankings is much more to do with unnatural links than it is to do with the loss of links from deindexed sites though, which means that recovery is possible within a reasonable time scale.

Specifically, One of the main problem areas under the new algorithm is sitewide links with commercial anchor texts, and links from low quality sites.
Sitewide links from low quality sites are therefore very bad.

Currently I am engaged in corrective SEO to bring your link profile in line with the new algorithm and recover the rankings by:
Removing "Sitewide Junk Site Links", these will have benefited you under the old algorithm, but now they can harm your rankings.
Only a tiny percentage of your link profile is made up of links of this type, but the few that are there do need addressing, leaving them in place will do more harm than good.

Updating Anchor Texts
Where we have sitewide links from reputable sites that have a positive trust factor, we want to get the anchor texts updated where possible to brand or more generic anchors in order to
quickly gain more anchor text diversity.
Once these problems are addressed the rankings will recover."

Does this sound plausible to you, or am I just being spun a line?
 
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webgeek

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May 19, 2009
4,091
1,464
Glasgow, Scotland, UK
What they're saying is probably accurate. They built your inbound links with a ton of the same keywords stuffed into them and didn't include brand, 'click here' and other url/generics to get a natural pattern, thus earning you a penalty/loss of position.

I know a few people who are trying to add diversity after the fact, but thus far I've seen a lot of fails and no actual wins in this regard. The only good news is that some keywords weren't affected, and so they're doing better by switching keyword targets than trying to improve the old ones.

There are several here with stories to the contrary, so your mileage may vary.
 
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essex_wiganer

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Jun 21, 2011
21
4
Hi,
Just a quick tip regarding the Google Algorithm update. If you have had a message from Google do not immediately reply for re-inclusion this will only delay the process. If you have used blog content networks then accept the fact that most of the sites on these networks have been deindexed also do you know only 3% of the warnings are due to bad links.

I have recently seen a site recover after the penguin update by making technical and onpage changes that fall in line with Google recommendations. Get your site in order ready for the next major update and you should recover.

Good luck I really hope it hasn't been critical for businesses and hope you recover soon. Also Google have confirmed they are not rolling back on [not provided].
 
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preciousbags

Free Member
Mar 20, 2010
694
18
I have seen a dip in rankings since the updates and slowly its dropping every other day.

My issue is i have not created the anchored links and had SEO specialists work on the link building. So i have no way to delete/remove bad links if i understand correctly

Is there a way i can do this?

Ive also done some link building on brand name over the last few weeks but its not done much to the rankings.

I have been updating the blog when possible to add fresh content too.

Any advice on how i can aid recovery?

Thanks
 
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I have seen a dip in rankings since the updates and slowly its dropping every other day.

My issue is i have not created the anchored links and had SEO specialists work on the link building. So i have no way to delete/remove bad links if i understand correctly

Is there a way i can do this?

Ive also done some link building on brand name over the last few weeks but its not done much to the rankings.

I have been updating the blog when possible to add fresh content too.

Any advice on how i can aid recovery?

Thanks

You also have to keep in mind that the backlinks you had on UKBF are now being de-indexed by Google.
 
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LianneF

Free Member
Jul 18, 2007
798
53
Oxford, UK
I'm guessing that's because she isn't a paid member so not allowed a link in the signature so these will eventually all be gone now it's been updated.

Check your backlinks here http://www.backlinkwatch.com you've got quite a few anchor text links and some iffy ones and quite a few where the websites don't work anymore so it could just be that a lot of the links you had before are now gone. I would speak to the SEO you used.

Did you get an email in Google webmaster tools about unnatural links?
 
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LianneF

Free Member
Jul 18, 2007
798
53
Oxford, UK
Coppock Media did a blog for me a few years back and went out of business years ago I think. I'm no expert but from looking at your links it looks like you were added to a blog network or group of sites as the content seems to have been removed from a lot of the sites you got links from. I would try and create high quality links to replace the ones you've lost and don't use any keywords for the anchor just business name / url etc. Try and get on some high quality fashion blogs by offering guest posts, competition and give aways etc. If you do get an email in GWT don't reply or file a reconsideration request.

Yes your loss in rankings could be due to a big loss in links - try and build more quality links slowly and use social media more, update your blog etc and see how it goes.
 
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Alan

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  • Aug 16, 2011
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    For one of our PPC clients we keep an eye on their their most important organic keyword positions as an additional service whilst we are reporting on their analytics.

    They are well established, long standing, all natural backlink profile that has not changed in 6 months. First Penguin, had close to zero impact, but May 26th, all but one key word has dropped immediately and massively (normally around, 8th to 20 plus), the one that climbed went from 16 to 4!

    SEO is a laugh isn't it!
     
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