Pay Per Lead
- Thread starter scudulike
- Start date
G
georgina.suntel
Hi there- I have used theseed.com before and had quite a bad experience!!!! Basically they qualify the leads before they pass it onto you however lost of the time after being contacting the company requiring my services they decided they no longer want to look into it or were purely "enquiring" about my service not actively looking to do anything in the near future, out of all the leads I converted one customer, not due to my proposal but due to the fact they just weren't looking to start anything immediately or in the near future!
Good luck
Good luck
Upvote
0
I agree with georgina I have used all of these companies, I'd tell them the horror story from the last company and they would say that that would not happen with them...Yeh.
Basically none of the leads we would get were screaned nor were they qualified, we would get leads for data, leads for all sort but not the leads we wanted, we got leads were people were looking to spend £100 even though we said no less then X.
Do not waste your time with any of them.
I would go as far as to say if someone set a similair company up with proper qualified leads that they would make a fortune.
Michael
Basically none of the leads we would get were screaned nor were they qualified, we would get leads for data, leads for all sort but not the leads we wanted, we got leads were people were looking to spend £100 even though we said no less then X.
Do not waste your time with any of them.
I would go as far as to say if someone set a similair company up with proper qualified leads that they would make a fortune.
Michael
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0
E
ETMarketing
We have used, or should I say, tried to use a number of Pay Per Lead companies but every single company we have used have let us down on the quality of the lead. We find that we get better results from our own internal telemarketing and email marketing. We have found that the leads are not qualified as promised and most of the leads are people looking to buy in the distant, not near, future.
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U
UKSEOAgency
there are companies out there to bewary off - but i am a firm believer in spending a small amount as a sample, maybe on more than one occassion depending on my experience with the first batch.
I am trialling a company at the moment, I havent had any bite yet but so far - they have delivered what they said they would and more! However we are to early in the relationship for me to recommend them
I am trialling a company at the moment, I havent had any bite yet but so far - they have delivered what they said they would and more! However we are to early in the relationship for me to recommend them
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C
Colin Parker
I currently generate internet leads from property investors for my own business, from homeowners who want to sell their home quickly - for franchisees that I have throughout the UK and remortgage leads for a mortgage broker.
I have previously generated internet leads for many other products/services as diverse as hand made guitars, accident claims, legal services and stockmarket launches. I think I am fairly well qualified therefore to give you the 'low down' on internet lead generation.
The first question any would be lead buyer needs to ask before even briefing a lead generator is "who qualifies the lead - you or me?"
There are two stages in lead production: generation and qualification.
Taking the internet; the lead can be pre-qualified in the ad, for example by stating a price '(your product/service) starting from £XXXX' or you can simply state 'We supply (your product/service} contact us for further details'.
PS. I know the above are lousy ads - I am simply illustrating a point!
The CTR (click thru rate on your ad) will depend on how high your stated price is in relation to your average market price - lower prices will attract more clicks, higher prices fewer.
If you do not state a price and write a compelling ad your CTR will be higher again.
So here is the first BIG point:
If you are buying in leads and the lead company has a generic ad which they use for all businesses in your market - ie., they are not doing a specific ad campaign for your business - your lead is being pre-qualified to THEIR criteria not YOURS.
The next pre-qualifying stage is the landing page of the website and exactly the same rule applies as above: higher prices mean fewer conversions of clicks to leads submitted, lower prices more leads and no prices more leads again.
And here is the second BIG point:
The lead company has a click cost - either from Pay Per Click or the cost of maintaining page position on SEO - and that cost remains the same no matter how they qualify the lead. (this point could be debated but again I am illustrating a point here and 'same cost' is true 80% of the time).
The lead company also wants to generate as many leads as possible to maximise income and therefore 80% of the time a generic ad and website will be written WITHOUT price points or any other wording which is likely to deter a click or lead submission.
And here is the third BIG point:
The less the lead company qualifies a lead the more leads they generate and the lower the cost they can charge - the more the lead company qualifies a lead the less leads they generate and the higher the cost they have to charge.
And here is the fourth BIG point:
Most businesses want 'cheap leads' because they are concerned that if the lead does not convert to a sale they waste money.
So ... guess what ... most lead companies generate cheaper leads by minimising pre-qualification and maximising lead generation.
The problem with this is you can get a high proportion of leads which, depending on your price point, target market etc., may be well nigh impossible to convert.
And here is the fifth BIG point:
Once the lead company has generated the lead they can either a) qualify the lead to your criteria before submission to you or b) skip qualification and send directly to you.
If the former; we are back into 'how do they qualify' ie., do they say 'our clients prices start from £XXXXX'. Again, the more they qualify, the higher their cost (telemarketing etc), the less leads they have for submission to you and the more you have to pay.
And ... because most businesses want cheap leads ... very few lead companies telephone qualify the lead before submission to you.
And these 5 points UKBF members are why most lead companies produce lousy leads - you get what you pay for!
The solution?
You need a specific lead generation campaign with ads and website landing pages written and designed specifically to your criteria and to your qualification. This campaign must be constantly monitored, analysed and tweaked to maximise the generation of qualified leads that convert into a high proportion of business.
Of course that will cost more than the usual leads from a usual lead company - but higher cost will lead to far higher sales and a massively increased profit return.
You could of course negotiate a lower lead price in return for paying a commission on sales from the leads generated; or agree a lead cost which reduces as lead volume increases thus motivating the lead company to keep maximising and optimising your campaign.
I hope this helps!
Colin Parker
ONEPORTFOLIO
I have previously generated internet leads for many other products/services as diverse as hand made guitars, accident claims, legal services and stockmarket launches. I think I am fairly well qualified therefore to give you the 'low down' on internet lead generation.
The first question any would be lead buyer needs to ask before even briefing a lead generator is "who qualifies the lead - you or me?"
There are two stages in lead production: generation and qualification.
Taking the internet; the lead can be pre-qualified in the ad, for example by stating a price '(your product/service) starting from £XXXX' or you can simply state 'We supply (your product/service} contact us for further details'.
PS. I know the above are lousy ads - I am simply illustrating a point!
The CTR (click thru rate on your ad) will depend on how high your stated price is in relation to your average market price - lower prices will attract more clicks, higher prices fewer.
If you do not state a price and write a compelling ad your CTR will be higher again.
So here is the first BIG point:
If you are buying in leads and the lead company has a generic ad which they use for all businesses in your market - ie., they are not doing a specific ad campaign for your business - your lead is being pre-qualified to THEIR criteria not YOURS.
The next pre-qualifying stage is the landing page of the website and exactly the same rule applies as above: higher prices mean fewer conversions of clicks to leads submitted, lower prices more leads and no prices more leads again.
And here is the second BIG point:
The lead company has a click cost - either from Pay Per Click or the cost of maintaining page position on SEO - and that cost remains the same no matter how they qualify the lead. (this point could be debated but again I am illustrating a point here and 'same cost' is true 80% of the time).
The lead company also wants to generate as many leads as possible to maximise income and therefore 80% of the time a generic ad and website will be written WITHOUT price points or any other wording which is likely to deter a click or lead submission.
And here is the third BIG point:
The less the lead company qualifies a lead the more leads they generate and the lower the cost they can charge - the more the lead company qualifies a lead the less leads they generate and the higher the cost they have to charge.
And here is the fourth BIG point:
Most businesses want 'cheap leads' because they are concerned that if the lead does not convert to a sale they waste money.
So ... guess what ... most lead companies generate cheaper leads by minimising pre-qualification and maximising lead generation.
The problem with this is you can get a high proportion of leads which, depending on your price point, target market etc., may be well nigh impossible to convert.
And here is the fifth BIG point:
Once the lead company has generated the lead they can either a) qualify the lead to your criteria before submission to you or b) skip qualification and send directly to you.
If the former; we are back into 'how do they qualify' ie., do they say 'our clients prices start from £XXXXX'. Again, the more they qualify, the higher their cost (telemarketing etc), the less leads they have for submission to you and the more you have to pay.
And ... because most businesses want cheap leads ... very few lead companies telephone qualify the lead before submission to you.
And these 5 points UKBF members are why most lead companies produce lousy leads - you get what you pay for!
The solution?
You need a specific lead generation campaign with ads and website landing pages written and designed specifically to your criteria and to your qualification. This campaign must be constantly monitored, analysed and tweaked to maximise the generation of qualified leads that convert into a high proportion of business.
Of course that will cost more than the usual leads from a usual lead company - but higher cost will lead to far higher sales and a massively increased profit return.
You could of course negotiate a lower lead price in return for paying a commission on sales from the leads generated; or agree a lead cost which reduces as lead volume increases thus motivating the lead company to keep maximising and optimising your campaign.
I hope this helps!
Colin Parker
ONEPORTFOLIO
Upvote
0
Hi
I do agree with some comments on here.
Another alternative is to find a telemarketer that will sell you leads on a 'non exclusive' basis which, providing you are happy with your conversion rate, you receive a qualified lead (to your criteria) for a lower amount as this would be given to perhaps three other companies too.
Just another thought!
Good Luck
Hattie
I do agree with some comments on here.
Another alternative is to find a telemarketer that will sell you leads on a 'non exclusive' basis which, providing you are happy with your conversion rate, you receive a qualified lead (to your criteria) for a lower amount as this would be given to perhaps three other companies too.
Just another thought!
Good Luck
Hattie
Upvote
0
We've generated some reasonable business from The Seed. It's currently much quieter than it was 12 months ago, but I think that's indicative of the times we're in.
The quality of the leads from The Seed is sometimes lower than that of its competitors, but the lead costs reflect that. One or two leads have generated revenue in the thousands, some little more than £50.
I wouldn't rule them out based on other people's experiences. Give them a try, perhaps top up your account by a small amount, and see how you get on.
Approved Index is another one you could look at. The leads are considerably more expensive (2.5 times more than The Seed for our category), but the quality is much better... although the competition is better.
Of course, you still need to get your pitch right. You'll be throwing money away with any lead generation company if you're not able to stand out from your competitors. What's your USP?
Good luck,
The quality of the leads from The Seed is sometimes lower than that of its competitors, but the lead costs reflect that. One or two leads have generated revenue in the thousands, some little more than £50.
I wouldn't rule them out based on other people's experiences. Give them a try, perhaps top up your account by a small amount, and see how you get on.
Approved Index is another one you could look at. The leads are considerably more expensive (2.5 times more than The Seed for our category), but the quality is much better... although the competition is better.
Of course, you still need to get your pitch right. You'll be throwing money away with any lead generation company if you're not able to stand out from your competitors. What's your USP?
Good luck,
Upvote
0
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