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So how to stop copy cats then? from my reading of patents its rather
a, complex
b, expensive
c, waste of time
So, in general I presume it is very difficult to patent an idea, as such? For example, a unique use of pre-existing technology would presumably be impossible to protect through patents?
I was surprised to read once that the guy who first introduced under-table cameras for poker TV coverage apparently has a patent preventing others from using the same concept without paying him for the privilege. But in terms of technology, surely he wasn't particularly inventing anything new, just putting pre-existing camera technology to clever use?
I believe you can protect an invention but not an idea.
Another example is you could not market a drink under the coca cola brand. But if you discovered the blend. You could make it but sell it under a different name.
Recipes (like Coca-Cola) cannot be Patented, or Copyrighted as its just a list of facts. None of which is an invention, or shows Creativity in itself. This is why the company keeps the recipe a secret known only to a select few staff.
Although you are right in that you can not patent a formula.
you can patent an application of that formula ,which is what coke would have done I expect.
Taken from - http://zvulony.ca/2010/articles/intellectual-property-law/understanding-intellectual-property-law/
"The original formula for making Coca-Cola was patented in 1893. But when the formula changed, the company did not choose to patent the formula again. The reason for this is simple: if Coca-Cola were to patent its formula, the formula would become known to others, and once the patent expired, anyone could use it. It is possible to copyright a formula, but that would also make it known to the public"