Outsourced your telemarketing - Good or Bad?

[Newbus]

I speak to a large number of companies who are thinking about outsourcing their telemarketing / telesales.

Many have very good experiences in the past and get a great ROI. For others Telemarketing provides very poor results even disasters.

I would love to learn more about your experiences. What was good, which companies you used or why you feel it failed for you.


Perhaps you are looking for quotes at the moment to outsource your telemarketing at the moment?

 

[profitxchange]

From my limited experience, ROI is down to three things - the customer drafting a very good brief and definition of success, the ability of the telemarketeer to really understand the brief and finally the ability of the person doing the work to be superb at the job.

weakness in any one of these will create client disappointment.

 

[abpublish]

...the customer drafting a very good brief and definition of success...

Yes, you've hit the nail on the head. I rather naively outsourced telemarketing to a company who promised nothing more than 3 days per month of calling.

I got 5 appointments (for web design) and in every case it was a client who wasn't in a position to spend money and all had the same personality trait of being someone you could imagine being susceptible to telemarketing calls.

My own fault of course, but we live and learn. So I agree, a very clear definition of success is essential. Don't do what I did!!

 

[telemax]

Yes, you've hit the nail on the head. I rather naively outsourced telemarketing to a company who promised nothing more than 3 days per month of calling.

I got 5 appointments (for web design) and in every case it was a client who wasn't in a position to spend money and all had the same personality trait of being someone you could imagine being susceptible to telemarketing calls.

My own fault of course, but we live and learn. So I agree, a very clear definition of success is essential. Don't do what I did!!

Most of our web design clients have no more than 3 days per month telemarketing and we do very well for them. The reason why it works is because we will not work for a web design company who have a below standard portfolio. We also insist on them providing data lists to our specification so that we don't waste any time looking around for company's to call. It's also very important that anyone we work with does not charge less than £1500 for a site otherwise a telemarketing campaign is totally pointless.

 

[abpublish]

It's also very important that anyone we work with does not charge less than £1500 for a site otherwise a telemarketing campaign is totally pointless.

One of the clients they sent me to had been quoted £299 for an e-commerce site and was disappointed that I couldn't beat it!

Sounds like I should have gone with you instead, but my business is taking me down another path now.

 

[telemax]

One of the clients they sent me to had been quoted £299 for an e-commerce site and was disappointed that I couldn't beat it!

Sounds like I should have gone with you instead, but my business is taking me down another path now.

The best of luck with it. To be fair things were a bit tricky with selling web sites, as recently as last October. However it's certainly picked up a lot since Christmas.