Online sales - xmas increase?

[David P]

Does anyone know what sort of increase for online sales there are at xmas.
I am trying to do some estimate for our ebay shop so I am unsure as to whether it will be different for ebay in comparison to the .com shops, my presumption is that it will be pretty similar.
Thanks in advance
Dave

 

[JamieBeeston]

It's going to depend on the line of business you're in, the product demographic you're targetting, and the countries you're exposed to.

We actually see a decrease in Virtual Server orders around a week before xMas (who wants hosting around then!) but a huge increase straight after xMas (everyone wanting to share pictures / videos / files with family!) which means the month always ends UP on the month previous, but then we pretty much trend that way all year anyway.

 

[David P]

Well seeing as we sell leathergoods, I am sure we should be well up in the months prior to xmas as a lot of people will be buying our items as presents.

 

[Steve2507]

As Jamie said, it is going to depend on your target market and products.

I know of some industries where sales fall by as much as 75% and others where they increase by upto 500% (where the majority of yearly sales are in themonths leading upto Christmas).

 

[NuBlue]

As Jamie said, it is going to depend on your target market and products.

I know of some industries where sales fall by as much as 75% and others where they increase by upto 500% (where the majority of yearly sales are in themonths leading upto Christmas).

I'm guessing you're in one of those industries that goes up by 500% in the fetive period

 

[Steve2507]

I'm guessing you're in one of those industries that goes up by 500% in the fetive period

No, not that high.

 

[David P]

whats goin on?

 

[Mister B]

I'd be inclined to ignore...hopefully the mods will act accordingly in due course

Mister B

 

[born2becool]

Most of the e-tailers are reporting strong sales over the holiday period - but as others have said it depends on your products. Seasonal influences are the main drivers of our sales - winter is all about skiwear, summer it's wetsuits and sun protection clothing! (Someone called this the 'feast & famine' effect.)
If you can adapt or create products to the holidays then you can capitalise on consumer interest around key events like Valentines, Mother's Day etc.
incidentally - one of my clients sells 75% of their products in the week before Xmas!

 

[Jonesy]

Our jewellery site went ballistic over Christmas. November and December where 400% up on October. We're still replacing stock we sold.

 

[quikshop]

Our jewellery site went ballistic over Christmas. November and December where 400% up on October. We're still replacing stock we sold.

Argenteus once told me that they did 85% of their annual turnover during the Xmas months...

 

[Jonesy]

It was our first Christmas online and it caught us out a bit. In a good way though!