Online Campaign Leading to Company Anniversary

[Becki Hall]

Good Afternoon,

I am the Marketing Communications Manager for a small Defence contractor. In May this year we will be celebrating a major birthday and I would like to do a social media campaign in the lead up to this culminating in a special post on the day. I will have no budget for this, so it will be relying purely on creative posts and engagement. I would like to raise awareness of the business in the UK, as well as improve engagement with those followers that we already have.

So far, my only real idea is to feature one person from the company every day for a month leading up to the anniversary; a kind of "meet the team" feature. However, I don't think this really builds up to anything particularly exciting on the actual day of the anniversary.

I am looking for some ideas as to what sort of thing I can do to raise awareness of our business and celebrate 10 years of success! We have our own website, facebook, three twitter feeds (including 2 international feeds), Google+ and LinkedIn.

Many thanks in advance

 

[ethical PR]

I think perhaps you would be better looking at your overall comms plan for celebrating your birthday and seeing how any social media might fit within this plan. The sort of activities you are likely to be already thinking of for your wider comms plan, may also work for social media activity.

Also have a think about how important a channel social media channels are for your target audience. It could be that you are better looking at direct engagement activities, placement of opinion piece and features in target media etc.

 

[Stuart Carter]

I would suggest perhaps running the main campaign starting on your birthday... but build up to it with 'teasers' to start a buzz... get people waiting to see what happens on the actual day.

Of course, what happens on the actual day had better match the promise of the buzz which might be difficult with zero budget.

You know your audience... what do they want to see?

Why not brainstorm 100 ideas in a MasterMind kind of group... write them down, even the stupid ones... then filter through for the ones that could have legs.

Just a few thoughts - I hope this is helpful?

 

[Deleted member 244558]

I'd start with telling a story about the immune system and how it's so great and lasted the test of time.... Just like our business. Story story story.