Hi Rebecca,
Your shop breaks some very important useability rules such as;
1. Using frames, this is an outdated means of creating a website and as you'll notice, its resulted in a horizontal scroll bar at the bottom which really puts people off.
2. Your actual shop looks completely different to your landing page?
3. Your shop is very very slow to navigate around, I could just about manage looking at 3 products before my 'Internet Shopper' head kicked in and I went elsewhere.
4. There are several inconsistencies in your font (text types).
All this is a shame because your products look excellent and they are the most important aspect of any shop.
I think with some thoughtful re-working of your shop and perhaps finding a better host so your shop works much quicker, you've got the basics of a very good business there.
Its important to be realistic with a new online shop. We host over 250 of them and although some hit the ground running, some can take a while to establish themselves.
We've an article on how to sell more with your own online shop which has some ideas of increasing visibility and hopefully orders, but you need to address the on-site useability issues as a priority.
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