Nice Weather = Less Traffic?

[a1anm]

I've noticed our site has been quieter than normal the last couple of days. I'm thinking this is because of the nice weather so more people are outside as opposed to sitting at their computer.

Does anyone else find this?

 

[TheBlogshop]

Although it will depend on your business, I'd be inclined to agree. The weather has more of an impact on business than most people first believe - or plan for.

 

[j600com]

Without a doubt it does affect it.

 

[webgeek]

Yep, definitely. If you look at year on year comparisons, you'll notice some serious peaks and valleys.

Although many businesses have unique sales cycles (like continuing professional education courses selling better right before end of year or electronics gifts selling before christmas and graduation), there are definitely some downturns in web traffic during peak lovely weather, just as bricks and mortar shops will find downturns during horrible rain and snow.

 

[shani1981]

Stay in office everyday except weekend,no matter good weather or bad weather .

L O L

 

[KRange]

Id agree that it can affect it. When its sunny i myself am outside enjoying the weather and giving my computer a break. I even wait to do my food shop which is urgent of an evening when the sun sets

Seasonal peaks and drops throughout the year will happen

 

[maxh]

We've gone the other way, a big LIFT in business.

It's because people want to look good for the summer

 

[Call Tracker]

Weather will effect a business - especially the pub trade! In a past life, I remember someone from Bulmers saying that they spent a fortune on weather forecasts becuase as soon as the temperature went above 20 degrees, cider sales trebled! The effect at present is likely to be more pronnounced becuase April was so gloomy.

As well as weather you need to be aware of the effect of holdiays. We have just analysed over 3 million phone calls from advertising over the Easter and Royal wedding period last year and forecast that the Jubilee celebrations will lead to a reduction in enquires of over 20% compared to a normal week.

Furthermore following the holiday period, you can expect an increase in enquires compared to normal of aboyut 20%.

If you want a copy of this reasearch let me know.

 

[shani1981]

We've gone the other way, a big LIFT in business.

It's because people want to look good for the summer

umm......some kind of products about beauty?

 

[KRange]

umm......some kind of products about beauty?

False tan maybe as the British will be getting their white pins out hehe!

 

[ecenica]

Interesting observations.

Does anyone see any correlation between the weather and traffic from mobile-devices?

Thinking that if more people are sat outside they might be browsing via their iPhones, iPads etc.

Rich

 

[maxh]

umm......some kind of products about beauty?

A mixture of these

And of course a hike in Sun Screen sales!

 

[Rhea Riis]

Hi folks

This phenomenon has a direct impact on our business (affiliate network). Visits decline in summer in most of the online shops. What to do? Be prepared and develop a counter strategy:
- sales
- special offers
- seasonal incentives

To the last question: We have publishers, using mobile ads, but they experience the same as all the others...less traffic.


So never cuss when it's raining

Rhea Riis
Partner-ads.com

 

[shani1981]

And of course a hike in Sun Screen sales!

Yes , and mostly women make the hike.

 

[Rhea Riis]

Hi folks

The weather has definitely an impact on business in different sectors. I work for a big affiliate network, Partner-ads, and every summer the sales decrease not only in one category. This influences our business directly as well. For the benefit of the merchants and our own, we recommend that our merchants get in touch with us so we can define a "counter strategy".
Typically:
- sales
- seasonal promotion campaigns (new marketing material,rates)
- incentives
- competitions
- activation of new/specific publishers
..depending on the sector. This can result in a raise in sales and suddenly a peak, like mentioned above. But we experienced this development requires well-timed action.

Never cuss again, when it's raining

Rhea Riis
Partner-ads

 

[zookx]

Our office is located on a High Street and I would say this weeks good weather has doubled the footfall outside for the shops and retailers.

 

[cosmetics4less]

Always much quieter in fine weather. People are much more likely to go and shop in B&M shops in good weather. Or they are out and about doing things, not bored and browsing on the computer.