New website

[Ivel]

I have just launched a new website and an honest feedback would be really appreciated.

www.taxconcept.co.uk

Thanks

 

[Scubadog]

I have just launched a new website and an honest feedback would be really appreciated.

www.taxconcept.co.uk

Thanks

I think it looks tidy.

It actually appealed to me quite substantially. Specifically the section where you had referenced 25%increase in profits and r&d rebates.

So much so, the thought was in my mind to make contact. That was untill I read that you specialise in creative industry and your client list had nothing to do with my sector. That's fine if that's your target market, but the fact you Specifically mentioned a had full of specialties (ecommerce, startups ect( and not my industry pretty much turned me off instantly. My company is electrical engineering contractors and manufacturing....if having me as aclient is not what you are after, then I would say the website is good. If how6, you would have been interested in having me as a client thn perhaps consider this.


One thing though, you mention the use of technology, but I don't know what technology or how that would look.

Also, your top paragraph is repeated over and over again. It's It's same one on your LinkedIn intro as is the same on 3/4 other pages that talks.

 

[Solve My Problem]

Few pointers

Menu should have a contact us link, especially on mobiles

The colour of your text could do with being more black than the slight grey, I think it would even be a little easier to read if it was larger.

contact-us - should drop the form and have an email link, forms are horrible for mobile users and allow for mistakes for email addresses, the email should then auto-respond with other questions that they can reply to.

The image on the front about the fee says "Tranparanet" I have no idea what that means, is it a typo for transparent?

The formatting of the next needs a couple of tweaks

where to look for help and how to scale their company.It can be an absolute (no space after the full stop)

Your testimonial ends with " it's core to our beliefs"" the apostrophe isn't needed

The listing the things you do (vat/payroll etc..) the whole element should be clickable rather than just the title

The email address on the footer should be clickable

Also the section at the bottom "Get started with us" the Feel free to book your free 1hr consultation.

That should be at the top of the page in some guise, it's a key hook to getting someone to contact you and it's right at the bottom of the page.

You should also have all your company info VAT no, company reg on the footer

Year End Accounts | A Stress-free accountancy service

We provide year-end reports that provide valuable insight into your business and form the basis of your tax return.

www.taxconcept.co.uk

On the client review Donna Whelan – Typo talent, ironically its badly formatted with spaces before full stops and commas

On the discuss section you have two spaces between for and your business

General Design
on pages like https://www.taxconcept.co.uk/accounting/personal-tax, the huge banner at the top serves no purpose. Consider reducing them down, get to the content quicker. Content is king and people are impatient, so try and get the hook ASAP.

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Some of which sounds petty but it's important to get right especially on an accountant's website. Attention to detail is key.

I have only scanned a couple of pages but you get the idea.

Overall it's solid, if I hit the site I wouldn't thing badly of the company with the current layout and design. Just needs tweaks and grammar corrections in places.

Darren

 

[Scalloway]

Your testimonial ends with " it's core to our beliefs"" the apostrophe isn't needed

I disagree. I read that as meaning it is core to our beliefs, not that it is a possessive.

 

[Solve My Problem]

I disagree. I read that as meaning it is core to our beliefs, not that it is a possessive.

Yes you are right

 

[fisicx]

Bin the huge hero image. They only reason anyone will be on the site is because they are looking for an accountant. It follows therefore that you opening message should be the services you provide. Right now I have to scroll down a long way to see what is it you do.

I clicked on the personal tax icon and nothing happened. You have only linked the label. When I land on the page again we have this huuuuge banner. Again I have to scroll down to see the list of services.

'Get Started' is not a call to action. There are no attention getting calls to action anywhere.

"Call us on 123456789 to see how we can help you reduce you tax bill"

It says you have 'Specialist tax advisors' but we only see a picture of you. Who are these advisors? Can we trust them?

Bin the blog - adds no value.

Get a landline number. You seem to have an office so there is no reason to just list a mobile number.

Most of the copy is either about you or just marketing waffle.

Focus the content on the needs prospective client. Simplfy the layout (a lot) as it doesn't work well on a phone (the device of choice for many).

 

[Alan]

Difficult to get excited about, but I wouldn't fret to much about it, it is a website for an accountancy firm and IMHO literally no one picks an accounting firm by looking at their website. The only important bit is the client portal for existing clients.

 

[Fagin2021]

First impressions count and your site conveys the image of a professional team familiar with the use of technology to run, improve and scale a business - not a ‘quill and parchment’ operation.

A few niggles as mentioned by @Solve My Problem and @fisicx. I confess I Googled the word "Tranparanet" to make sure it wasn’t just an unfamiliar term. A relief to find it was a ‘typo.

A couple of things I didn’t like – though others may disagree.

• Being hit with the big banner and ‘get a quote’ box as the first thing I see on the home page. Too soon to close.
• Much of the content is written in a friendly, conversational style which is good. There’s the occasional lapse into corporate speak – "At Tax Concept we have the vision to create a truly global and creative business community with technology at its heart". That, to me, smacks of Big Four marketing and Big Four fees. I've always hated the 'vision' thing. It might, I suppose, resonate with your 'creative' market sector.

As @fisicx says - get rid of the blog.

Aside from that, good job.

 

[JamaC]

Some small issues but I'll focus on the bigger problems (Typing on my phone ?)

Main issue on the homepage is the information architecture, meaning placing the information in order of its importance. Below the header section start by giving a few sentences (literally a few keep it brief) as an introduction to briefly describe what you do. Then bring the services section up as it's too far down the page. Some people want to get straight to the point and get to what they came for, those that want to investigate further will keep scrolling.

Next issue is some of the content, the copy on the homepage and other pages on the site are a bit too much, shrink the amount of copy to about 4 -5 sentences and give the user the option to read more which will then extend the text for those that are actually interested in reading it.

Plus I would suggest simplifying the copy and remove all the fluff. Get to the point and tell them what matters.

Your site is not tailored people who scan websites and dont have the time or patience to read through everything. I would suggest you reduce the amount of text and make use of icons and bullet points across all pages. Highlight important aspects of your service in bold for those who just scan through the website and have no intentions of reading.

As mentioned above the services icons are not clickable but the text is. When you do make those icons clickable, I suggest you place a border around each one so it appears as a call to action, as it currently causes confusion due to the other set of icons that are further up the page being there for display.

Remove the chat pop up that jumps up a few seconds after landing on the site, it is really annoying. The icon in the corner let's users know if they need help they can simply click it.

You have partnered with xero etc, show that off!! The description on the homepage seems as these are companies whose software you use, not companies you have partnered with, there is a big difference. Create a banner of some sort further up the page with the logos under the title our partners or companies we work with (Not literally but similar).

I agree with a comment mentioned above the portal is extremely important as this is what your customers will be interacting with on a regular basis and flaws within the portal can cause you to lose customers. Add a visitors account to the thread if possible for feedback.

 

[Trapbarn]

The comments from Fisicx and Solve My Problem are very relevant and I would recommend taking them on board.

I might also add that you could consider offering an initial consultation via Zoom or Team Viewer.

Also you might consider mentioning whether you operate on a strictly local basis or a regional basis.

I like the soft colours and typeface. I'm also a great believer in making small graphics clickable so that further info is made available.

 

[Mark T Jones]

A few points I would pick up on as a prospective client

- the first thing I'd look for is corporate details, which should be clearly visible.

- the 'proactive' and 'entrepreneur' stuff is a bit clichéd

- I get the sense that 'we' is actually just you. If I'm wrong, introduce me to the others, if not, be proud of being just you

 

[ibadrehman90]

The only thing that really put me off was the performance of your site. It took ages to load fully. I think you really need to consider this issue as it can directly affect your search engine ranking and user experience. There could be many reasons for that. Maybe you are using too many 3rd party APIs or not following good coding practices or maybe you hosting on a shared server.

If you are serious about this business then invest in good hosting to improve performance.

 

[PatrickStephen]

I am a fan of sticky headers so it is quicker to navigate if you are mid page and want to look at something else.

At the moment, the home page has a lot of content in which means scrolling all of the way to the top to access the menu.

I am not keen on the font used, the images could be consistent and a 2 colour theme could improve the overall site.

 

[MBE2017]

I agree with fisicx, I had a quick look as a potential client, and experienced salesperson, and you have too much about you, not enough about your clients.

Basically you need to sell the sizzle, rather than the sausage. You have many of the building blocks, but too many of some and not enough of others. Try to look at it from an average clients point of view, what can you do for them, what problems can you solve, what benefits can you offer?

As mentioned elsewhere, your decent offer of a free one hour consultation is right at the bottom of the page, many will have to scroll down several times before reaching it, most will never see it.

I would replace your large top banner with one with that offer instead. Something along the lines of...

Call now to arrange your free 1hr consultation call where we can explain how we can free up your time, save on your accountancy costs and make you fully tax compliant.

Ideally get a decent copy writer to alter your copy to be more client focussed.

 

[The Byre]

Get a landline number. You seem to have an office so there is no reason to just list a mobile number.

This - not having a landline tells me you are a bloke in a van - OK for a brickie, not OK for an accountant.

Most of the copy is either about you or just marketing waffle.

It's worse than that!

Focus the content on the needs prospective client. Simplfy the layout (a lot) as it doesn't work well on a phone (the device of choice for many).

THIS! Even on a laptop, your menu goes off the page (Google Chrome).

I agree with fisicx, I had a quick look as a potential client, and experienced salesperson, and you have too much about you, not enough about your clients.

Your copy is dreadful because it's ALL about you, nothing about me - i.e. the client!

Ideally get a decent copy writer to alter your copy to be more client focussed.

That copy was not written by a competent copywriter. Let's look at one small part of the front page -

Why chose US:​

Because WE are entrepreneurs.​

‍WE understand how you think and OUR goal is to ensure that there is sustainable, long-term profitability to drive OUR partnership forward.​

Because WE understand commercial risks and how to mitigate them.​

From rising costs to new competitors, WE recognise both the risks you are aware of and the ones that you're not. But, more importantly, WE can help you minimise them too.​

Because WE are proactive and with a hands-on approach.​

WE'll go out of our way to see for ourselves how you operate.​

That way WE can offer you advice and guidance that's precisely targeted to your needs.​

Because WE're more than just a service provider. WE're your business partner.​

WE will find a way to resolve your issues and WE will grow together.​

Here's the bad news - your customers do not care about you. They do not care about how whizz-bang you are or how motivated you are. One short piece of copy and 15 mentions of you and just six of your client and her/his needs. No proper copywriter would do that! That is copywriting mistake number one! It is the oldest copywriting chestnut - ignoring the target client and talking about yourself!

It is also full of bad marketing clichés like a hands-on approach, resolving issues and targeting your needs. Ouch!

If you absolutely insist on taking a DIY approach to writing copy, at least get some books on writing copy. Start with Ogilvy on Advertising. David Ogilvy was the greatest advertising man to have lived - he made more hugely successful ads than any other person ever - he created Dove soap, "At 60 miles per hour, the loudest noise in this new Rolls Royce comes from the electric clock." and on and on. Those famous Beatle ads from the 60s.

Another book is Making Ads Pay by the legendary John Caples - whose ads are still studied to this day. "They laughed when I sat down at the piano - but when I started to play . . ." - one of the most quoted and brilliant ads ever.

Both of these men told stories to engage the customer. And you should do the same! Tell me about your success stories! Tell me about the times you have saved people large sums and helped their businesses to grow. Tell me about those people! I want to hear their stories! And in plain English too!

 

[antropy]

Nice and clean.

Paul.

 

[gabimolocea]

Looks good,
When it comes to Accessibility, you can install a google chrome plugin to check if all pages are accessible.
Example of plugin: WAVE.

For now, you can make some improvements for font-sizes and color contrast.

 

[makeusvisible]

I have just launched a new website and an honest feedback would be really appreciated.

www.taxconcept.co.uk

Thanks

Honest but hopefully useful feedback.

If I'm landing on the site, within the first few seconds I'm thinking 'it's self built'.

Accountancy is not cheap, so when I visit an accountancy site I instantly have an expectation that they should have engaged in professional services to develop a sense of brand, and deliver that onto the website in the form of typography choices, tone of voice, and images. I don't see that with your site; I see a site where images have been sourced from stock, placed because there an image placeholder in the CMS, and where text has been written based on column inches rather than messaging intent.

Obviously, I'm looking at it from the perspective of a digital marketeer, so not everyone will form the same judgment as I would.

 

[fisicx]

Not really sure @Ivel is interested in a review or making any changes. It's the same site with all the same issues as it was back in February this year.

 

[GoPro]

I have just launched a new website and an honest feedback would be really appreciated.


Thanks

Font you used in your website is not look like pro. Also try to move logo to the left.