New product launch

[Primo Seal Europe]

Hey guys, just launching a new product into Europe aimed towards protecting electronics against water, dirt, or scratches.

I am wondering if anyone has any input in this market place, and can suggest any clever marketing strategies/ online resellers/ sites i could approach.

Product is called Primo Seal can be viewed on my website. primosealeurope.com

Any input/ suggestions appreciated.

Launches April 2015....


Chris

 

[ethical PR]

Identify your target audience . Identify how you stand out from your competitors. Identify the most appropriate channels to reach your audiences. Build a plan within your budget to reach your target audiences.

 

[CWT2k1]

Ethical PR has some great advice. I'd also ad that doing a bunch of Youtube videos on how well the product actually works is huge. If you do these videos in a crazy fun way, you might go viral. Then you'll be in good shape. Also I'd recommend getting on Dragon's Den, if it's still on. Products like yours do a great job on Shark Tank. ( Yes, the US seems to steal almost every British Show)

 

[CWT2k1]

I almost forgot, right now when you have a little bit of time before your launch, is a good idea to get your site's blog rolling. Start building great content that users will love and Google will love it, and drive extra traffic.

 

[Primo Seal Europe]

Thanks guys, appreciate the input.

This is the sort of stuff i am doing... so feel in goods stead.
I am going to use Amazon, Ebay, Play.com and maybe a couple other online sellers.
Does anyone have any experience with other online market places? Good blogging sites?

Thanks!

Chris

 

[ethical PR]

Who do you see as your target audience ? You need to engage with bloggers your research show you your target audiences reads.

 

[LeeKnowles]

Twitter can be very effective if you wanted an example of a direct way to sell or advertise...

Having checked your site I'm hit with an Ipad,

Simply searching for key words such as "dropped my ipad" or "spilt" and "Ipad"
You'll find so many people damaging products everyday, from there you can manually target users to promote your product.

Dependant on who you're targeting, sometimes this could be more of a hindrance than anything, but too teenagers it's very effective!

 

[Primo Seal Europe]

Lee, Thanks, appreciate the feedback.
I suppose i am trying to narrow down the search terms, and dead leads!

What do you think of the product at first glance?

 

[Deleted member 242071]

I would target iPhone 6 users via Facebook, to landing page to email marketing campaign. The product is not that cheap at £40, so I would focus on the most expensive phone brands as a niche first.

 

[Deleted member 226268]

.

I am at a bit of a loss to understand why anyone would want to pay £ 40 for this,
when they can buy a small can of WD-40 from Poundland ...for £ 1
... which will do exactly the same job.

The scratch resistance claim is also bullshit.

If something is going to scratch your iphone, eg. dropping it on the pavement,
then a one micron thick layer of spray-on substance is not going to protect it from being scratched.

.

 

[StevePoster]

It is important that you have the unique and interesting offer to your targeted users because people prefer to more innovative and useful brand to benefit them in many ways compared to other product and services.

 

[The Byre]

You absolutely MUST exhibit at all the leading electronics fairs - CeBIT, Photokina, Funkausstellung, etc. and prior to those exhibitions, you MUST write to all the other exhibitors telling them of your presence.

You will need to get your stuff in with the various national wholesalers. Selling a few off your website may be a reasonable start, but you need to be scaling up and getting numbers so that you can shift them at somewhere between £5 and £10 a can, to retail at £30. I would be looking to do a deal with one of the major wholesalers right now, so that you have some presence at those fairs on their stands.

 

[Primo Seal Europe]

Davie, are you saying people should start treating their electronics with WD-40? lol come on...

Scratches... and smashes are two totally different things.... but i do get that the Scratch resistance is for the likes of coins in the pocket/ keys etc, which happens much more regularly than you think.

Other people, appreciate the input and feedback

Chris