New prestige business: own brand or bought in brand

[mitch@volume]

So I'm at the early stage of starting (another!) new business in a sector offering a 'made to measure' / 'Bespoke' product and service. Targeting the prestige/higher end sector of the market. Business is selling to the public.

I could

A. Develop my own product brand, having a factory make the product under licence with my own name.

or

B. Resell an existing well known brand

The product is made to order, to my designed specification and meet customer requirements either way.
Product would be of an almost identical quality etc either way.
Start up cost would be VERY similar apart from any extra marketing etc required for the 'own brand' option A.

Option A is more profitable per sale, but would take more marketing/pr/ fr people to have trust in the brand

Option B gives that instant credibility to a new business, but the margins are lower.

Option B probably gives better short term prospects for a new business but option A offers a more controllable and profitable future.



Just looking to get out loud whats been bouncing around in my head.

 

[mitch@volume]

Also can anyone recommend any good reads (Book, blogs etc) on marketing and selling to the higher income general public or developing a prestigious brand?

 

[claus1860]

Can you be a bit more specific with what you are offering or is it in stealth mode?

 

[mitch@volume]

Furniture.

 

[Shopclicks]

Business is selling to the public.

Through which sales channel/s?

 

[mitch@volume]

showroom/store.

 

[Shopclicks]

Being bespoke design furniture, made to order, why not do both? Your outlay to fill a showroom is going to be the same, so give customers the choice.

 

[Annoying Donkey]

Also can anyone recommend any good reads (Book, blogs etc) on marketing and selling to the higher income general public or developing a prestigious brand?

Just been reading "Mindshift Challenge" by Jay Abraham. Story about how a woman took her family recipe for cookies to market on a shoestring on the back of a deal with an established brand. You can get a copy (plus more stuff) in exchange for your email at www.abraham.com (no Aff!)

 

[mitch@volume]

Being bespoke design furniture, made to order, why not do both? Your outlay to fill a showroom is going to be the same, so give customers the choice.

We dont have the space to be able to offer the two ranges and do them justice, the brand is kind of a 'just us or not at all' kind of a deal anyway, well to get the best pricing it is.

Just been reading "Mindshift Challenge" by Jay Abraham. Story about how a woman took her family recipe for cookies to market on a shoestring on the back of a deal with an established brand. You can get a copy (plus more stuff) in exchange for your email at www.abraham.com (no Aff!)

ill take a quick look.