New magazine

[Marketing King]

We are about to go live with a local magazine for the J28 area of the uk but we are in need of some assistance from printers and design people.We need some body to design some ads or indeed set out the magazine.Also need someone to do a mock up of the magazine so that my reps can sell the idea to prospective advertisers.May also be in the market for a web page and a twitter account although I can do a lot of that myself.

 

[ethical PR]

We are about to go live with a local magazine for the J28 area of the uk but we are in need of some assistance from printers and design people.We need some body to design some ads or indeed set out the magazine.Also need someone to do a mock up of the magazine so that my reps can sell the idea to prospective advertisers.May also be in the market for a web page and a twitter account although I can do a lot of that myself.

Personally, I would put a brief out to up to six fairly local agencies who can handle design and print. Outline what you need them to do (itemise separate projects) and your indicative budgets and timescales.

They can then come back with proposals and you can get a shortlist to come in and present. Base you decision on how well they meet the key criteria for your project and how well you feel you can work with them.

Ensure you have key milestones, payment stages and sign off procedures in the final contract. And that you take up references.

 

I produced a local 'online magazine' with printed periodical for someone not long ago, if you want a look at the url let me know I'll pm it to you - you might get some ideas from it, though it's still relatively in it's infancy.

 

[Dreamer1]

Sounds like an exciting project! Ethical PR Girl has given you some great points to consider. I would like to build on the comments re project timings a little...my recommendation would be that you allow plenty of time to get the look and feel (the design) of your publication spot on...but once you have your design right, you still need to allow time for typesetting, proofreading and reprographics (before printing) - be careful not to miss this from your timeplan. I have a background in design and reprographics, and it's fair to say that this is the less sexy part of the process that sometimes get forgotten about, but it is still hugely important.
If you decide to use a separate design agency and print agency, you might want to consider at what point you send the design over to the printer. Design agencies are likely to offer to do all of the page layouts for you, but they will be pricey. Many printers will have their own artwork studios, and they too should be able to handle all of the typesetting, providing there is a style guide supplied by your creative design agency. Typically, a printer's studio rates will be lower than a design agencies studio rates.
Hope this helps.
Wishing you lots of luck with your exciting new magazine launch!

 

[darubio]

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