New domain or use my old one?

[Parley]

I have a domain that is over 12 years old i stopped trading and am starting a new e commence business, can and should I use this old domain and if so how do I get it to mask the old domain but still use its web presence and history?
Thanks

 

[fisicx]

Don't get rid of the old site, Just add the new site to the domain and add links from the old pages to the new.

It probably needs a bit of care and attention but it's all doable and you get all the benefits of a mature domain.

 

[Blue Rock Digital]

Use the old domain 100% if you can, don't mask or redirect anything.

Best, Sean.

 

[Parley]

Thanks for the responses.
Its just that the name of my domain is not reflective of my current business name although it is in the same sector, how would I arrange this do I have to transfer all the pages from my new site to my old domain and what would show up in the url bar?
i.e. billselectricsupplies.co.uk (new)
elctricalnortheast.com (old)

 

[Blue Rock Digital]

I will PM you

 

[Ashley_Price]

I will PM you

That sounds like a threat.

"

 

[Blue Rock Digital]

Ha, does it? What other versions of PM do you know?

 

[Xtm_Mike]

Don't get rid of the old site, Just add the new site to the domain and add links from the old pages to the new.

It probably needs a bit of care and attention but it's all doable and you get all the benefits of a mature domain.

If the old site is

What links? It sounds to me like it's a completely new business and the old site is dead.

If the branding fits the old domain should be used, no redirects or forwarding. Though if the branding doesn't fit I probably wouldn't bother, just set a 301 to the new domain. I'd go with clear branding to not confuse or put off customers over domain age.

Ha, does it? What other versions of PM do you know?

PuMmel maybe?

 

[Alan]

Definately use the old domain ... but ... nothing to worry about, but if you change the purpose of a domain by changing the content, Google has a process that will sandbox your site. This means that for a month or two your site will not be listed until Google understands its new context.

This is a recent change in Google, and is basically a protection against deliberate or due to hacking - re-purposing sites to trick the serps to get temporary traffic hikes.