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Not sure I buy into all this hype from the business perspective... where is the commercial value of it all for your business? If this follows FB, the next thing will be Google+ ads and just like the FB ads - not half as effective in converting to business as Google Adwords! FB has 700m users but it's still not making real money...
Am I right in thinking, the current Google+ accounts are for personal use and Google says it's working on business accounts?