Hi
Does anyone know how I can access free email list data, especially small or local businesses?
Thank you so much for your help!
Hi Sangtif
There is a system I have used personally that has seen me the top performer in every role I have undertaken, unfortunately and much to my frustration the majority of businesses aren't able to use it 'across the board' as a result of poor recruitment and/or training and/or poor systems and/or what I view as poor/antiquated working practices that have fundamentally flawed processes.
The system relies on recruiting the right people in the first instance, who are incredibly articulate, focused, driven to succeed and above all else professional.
To explain this a little further and the major problem being quality of training and recruitment, my system relies on the following:
-The development of a system to set call backs that each user can easily use and view, put notes on and manage themselves.
-Internet and email access for all users.
Starting with just those two fundamentals I'm sure you can see where the flaws with age old methods still employed and the recruitment of the right people is a major problem. At every sales and marketing business I have worked at the vast majority of the sales people have abused the internet and email access constantly so it isn't difficult to see why the first sales operation I worked for allowed their sales people telephone access only, but for me that is down to poor training and especially recruitment, they work in antiquated ways that are less effective than my process because their recruitment is poor and the people making the decisions of who to appoint and why are stuck in the 'old school' way of working.
How can it be so difficult to instill in people that when you go to work, that's what you're there to do and to find people or train people to conduct themselves in a professional manner in which you don't need a 70's style sales manager cracking a metaphorical whip trying to drive sales by volume of calls only?
I don't believe in mass or blanket calling or e-shots, I don't believe in 'throw enough muck and some will stick' full stop, I believe in professional people using a mixture of internet sourcing to continually build and further enhance an increasingly fantastic database and find the
right people to contact through internet sourcing in combination with telephone calling and
strategic targeted emailing to make sure the message you wish to get across reaches the
right person one way or the other and to continue to use those resources to follow up and thoroughly work each and every lead.
It works because your database, pipeline business, rapport building and understanding of different types of business and the relevance of your product to them and their needs is continually enhanced and at the same time there are always opportunities for a sale or appointment from cold which become easier for each person to close because of the knowledge and skills you/they are building through using best practice in the first instance.
I would start by sourcing the types of business you feel your services are most relevant to and building your database of prospects, contacting each as soon as you have entered/created or amended each record.