Minimal online sales, any help would be appreciated

[Guze]

Hi,

We are a small online womenswear boutique and we are struggling for sales.

Are there any ideas and/or recommendations to assist?


Many thanks

 

[japancool]

Well, what are you doing at the moment to gain visitors to your site?

 

[Guze]

Well, what are you doing at the moment to gain visitors to your site?

Thanks for the response.
We are advertising on social media platforms.

Also, we recently did a giveaway, which got followers but no sales.

 

[japancool]

Thanks for the response.
We are advertising on social media platforms.

Also, we recently did a giveaway, which got followers but no sales.

OK. Who are your target customers?

What's your USP? In other words, why you and why not one of the many other brands that are out there?

Are you getting visitors via your social media ads?

What do the visitors see first when they visit your site? What's going to make them buy?

 

[japancool]

Also, we recently did a giveaway, which got followers but no sales.

Forget giveaways. Giveaways attract people who want to win free stuff, not potential customers.

Followers and likes aren't worth, as they say, jack, unless you can convert them into sales. What will keep these followers coming back to your page to buy something?

 

[fisicx]

Thanks for the response.
We are advertising on social media platforms.

Does anyone click on your adverts?

If they do what happens next? Are the browsing the site of bouncing?

If they don’t click on your adverts then you need to rethink your marketing. Have you tried getting listed on shopping sites. Do you use Google shopping? Are you selling in independent B&M shops?

 

[WaveJumper]

You have 18 fashion items and 6 eyelashes how are you competing with the huge online competition out there, what’s your marketing spend. What’s your USP, how big is your social media following hundreds of thousands or just a handful of followers.

Home page completely uninteresting, about you a couple of lines on fashion, then a whole monologue on eyelashes, links to social media not working. Personally before you spend anymore money on advertising you need a complete rethink on what you are doing

 

[Shopclicks]

Get rid of the website, get professional photos and sell on eBay.

 

[MRQ]

FWIW... and no, I don't offer stills photography services, let alone in London; the photography and styling on your site is at odds with the sector you seem to be pitching at.

...The photography is in fact clueless; and that's fine for eBay etc. but entirely incompatible with being a "collection" from an "up and coming luxury brand". - That poor lady in the grey Gillet (for example) looks as if she has escaped from some art house drama about how grim it is up north.

Needs proper direction, styling (hair makeup etc.) and a good standard of technical input from a specialist in fashion/product photography. - None of that can be done on the cheap.

As she's here today I asked my ( ECA Hons graduate in costume design; know a bit about these things) 27 year old daughter for an opinion; she wouldn't buy the lashes at that price, and feels the products are dowdy - and that there's nothing on the site to hold her attention for more than five minutes.

 

[MarketingQuote]

Maybe have a look at advertising on search engines.

People do not use social media websites to buy products or services, but they do use search engines.

 

[Shopclicks]

People do not use social media websites to buy products or services, but they do use search engines.

Haha! Are you serious???

 

[MRQ]

...I should probably have added to that previous response that Shopclicks is quite correct; as are the others. This is eBay-level stuff; pitching this as a 'luxury brand' will do you (your brand name) more harm than good.

 

[fisicx]

Please remember that website reviews are only permitted for business members. Any further posts commenting on the website will be deleted.

 

[japancool]

I honestly can't see what's appealing about a gillet, given the type of people you often see wearing one. It's not what I would call "glamorous" or "boutique". Maybe what you'd wear when going to the jobcentre on a cold day.

 

[MRQ]

For my own part ... I'm not commenting on the website, but on the overall brand its product and its presentation as far as I've been able to find it - in various places which includes but is not limited to its social media presence etc. But you know what; fine! I'll STFU again, duly reminded of just exactly why it's not worth investing my time commenting here, let alone spending money on a 'business membership'.

 

[AlanJ1]

People do not use social media websites to buy products or services, but they do use search engines.

The fact your name is "MarketingQuote" and you have just come out with this is outstanding.
Clearly don't know your own field.

Thanks for the laugh this morning, I needed it.

 

[fantheflames]

You can sell products on social media. Who is your audience? Who are your targeting in your ads? Which social media channels are you using at the moment to advertise? How far have you gotten in terms of creating campaigns? If you've got many impressions and reaches, have you tried remarketing? Are you tracking on your website? If you can give us a bit more details about the advertising you have done so far.

 

[tomyderigo]

Hi,

We are a small online womenswear boutique and we are struggling for sales.

Are there any ideas and/or recommendations to assist?


Many thanks

Watch TikTok live's of competitors and then go live daily.

 

[fisicx]

Watch TikTok live's of competitors and then go live daily.

And what will that achieve?

 

[Shopclicks]

And what will that achieve?

For some businesses the ROI on TikTok Live will be £1M

For you, me & the OP it will be £0.

 

[japancool]

Before you get yourself further down a rabbit hole, forget InstaFaceTok for a minute.

You bill yourself as a brand, but you haven't built a brand. You've put up a website with some fake eyelashes and some random clothes. That's not a brand.

You have no identity. Your "brand" doesn't obviously stand for anything. It doesn't seem to know who its target audience is, or what its core products are. There's nothing unique that stands out about the designs. It has no image.

Marketing is not throwing up images of products on your FB business page and hoping people buy based on that. That's at most, a catalogue and not a terribly good one, at that.

Think of well known clothing brands. When you think of them, what do you see? Who buys them? What kind of products do they sell? What do people look for when they go to Boohoo?

Before you can get your SM streams and whatnot up and running, your first step should be to define yourself. Right now, doing anything would be a waste of time and money.

 

[tomyderigo]

And what will that achieve?

Go, and research how small womenswear brands grow audience and sales these days. 'TikTok live' is a prime growth drivers for many. I hope this answers your question.

 

[fisicx]

Go, and research how small womenswear brands grow audience and sales these days. 'TikTok live' is a prime growth drivers for many. I hope this answers your question.

It’s a prime growth driver for some. Not many. Most sales come from other channels.