Hi I have a niche business based in my local town. We specialise in short date sugar and flour confectioneries. I have been fortunate to have a shop in the town centre facing directly a supermarket. Our disadvantage is that we are not visible to the public as we are tucked away from passing trade - any businesses that we do get is mainly via Facebook and word of mouth. As we have a low margin somebody suggested to have a refer a friend scheme and get their friends to tag their names in our post. I like the idea however since we operate on low margins I don’t know how to reward the potential customers to incentive their visit to our shop? Please can you advice me.