Marketing Tips

Discussion in 'General Business Forum' started by momon121, Aug 7, 2018.

  1. momon121

    momon121 UKBF Regular Free Member

    310 7
    Hi

    I have a niche business based in my local town. We specialise in short date sugar and flour confectioneries. I have been fortunate to have a shop in the town centre facing directly a supermarket. Our disadvantage is that we are not visible to the public as we are tucked away from passing trade - any businesses that we do get is mainly via Facebook and word of mouth. As we have a low margin somebody suggested to have a refer a friend scheme and get their friends to tag their names in our post.

    I like the idea however since we operate on low margins I don’t know how to reward the potential customers to incentive their visit to our shop?


    Please can you advice me.
     
    Posted: Aug 7, 2018 By: momon121 Member since: Mar 30, 2010
    #1
  2. Taobao agent

    Taobao agent UKBF Contributor Full Member

    32 0
    you can offer them a vochure for the next purchase and they can become your old cusotmer.

    Also you can also try O2O Model, placing order online and delivery offline. I do not know whether you can find a third platform like this.

    Offering the best prices for new customer will attract more people to have a try.

    Hope it will do you a favor.
     
    Posted: Aug 8, 2018 By: Taobao agent Member since: Jul 23, 2018
    #2
  3. Nochexman

    Nochexman UKBF Enthusiast Free Member

    1,566 255
    Have you considered using a sandwich board to get in peoples' faces?
     
    Posted: Aug 8, 2018 By: Nochexman Member since: Jun 14, 2011
    #3
  4. momon121

    momon121 UKBF Regular Free Member

    310 7
    How would the sandwich board work and how can I offer vouchers so that it doesn’t become too costly for the business?
     
    Posted: Aug 8, 2018 By: momon121 Member since: Mar 30, 2010
    #4
  5. estwig

    estwig UKBF Legend Full Member

    11,691 4,038
    Planning don't like sandwich boards, by all means ask them, just don't be optimistic.
     
    Posted: Aug 8, 2018 By: estwig Member since: Sep 29, 2006
    #5
  6. momon121

    momon121 UKBF Regular Free Member

    310 7
    Suppose I implement the refer a friend scheme:-

    1) who do I reward
    2) how shall I reward (the least costly way) ie discounts, freebies competition etc
     
    Posted: Aug 8, 2018 By: momon121 Member since: Mar 30, 2010
    #6
  7. Ashley_Price

    Ashley_Price UKBF Legend Full Member - Verified Business

    6,943 1,278
    You offer a reward to the customer who brings say ten new customers to the store. The referrer only gets the reward when the ten new customers have each bought something.

    Now, this may cause you a loss for the reward, but you should soon make it back up again if the ten new customers keep coming back.

    Another way that would have minimal outlay would be: have a loyalty card scheme. For their 8th or 10th purchase they get something free (make sure it's worth £2-£4 - like the coffee shops who will give you a free coffee, after your 10th purchase).

    And, I would think of this of course but how about low-cost, promotional giveaways, the unit price doesn't cost much and could be added to the prices of the confectionery.
     
    Last edited: Aug 9, 2018 at 9:39 AM
    Posted: Aug 9, 2018 at 9:34 AM By: Ashley_Price Member since: Feb 9, 2008
    #7
  8. Nochexman

    Nochexman UKBF Enthusiast Free Member

    1,566 255
    From memory my local council charge about £100 for a five year licence.
     
    Posted: Aug 9, 2018 at 10:24 AM By: Nochexman Member since: Jun 14, 2011
    #8
  9. Ashley_Price

    Ashley_Price UKBF Legend Full Member - Verified Business

    6,943 1,278
    It very much depends on the location, and whether the sandwich board (or A-Board) would block pedestrian flow.
     
    Posted: Aug 9, 2018 at 10:40 AM By: Ashley_Price Member since: Feb 9, 2008
    #9
  10. estwig

    estwig UKBF Legend Full Member

    11,691 4,038
    Posted: Aug 9, 2018 at 11:36 AM By: estwig Member since: Sep 29, 2006
    #10
  11. momon121

    momon121 UKBF Regular Free Member

    310 7
    Please could kindly elaborate on the different giveaways? Yes you are right I want to keep the cost to minimal. I was thinking of entering their names into a raffle ?
     
    Posted: Aug 13, 2018 at 1:15 AM By: momon121 Member since: Mar 30, 2010
    #11
  12. momon121

    momon121 UKBF Regular Free Member

    310 7
    Would refer a friend sheme to my shop help boost sales and would it work ?
     
    Posted: Aug 13, 2018 at 1:16 AM By: momon121 Member since: Mar 30, 2010
    #12
  13. estwig

    estwig UKBF Legend Full Member

    11,691 4,038
    Try it and if it doesn't work, try something else. Apart from your time, what have you got to lose.
     
    Posted: Aug 13, 2018 at 7:32 AM By: estwig Member since: Sep 29, 2006
    #13
  14. Ashley_Price

    Ashley_Price UKBF Legend Full Member - Verified Business

    6,943 1,278
    I am not sure if a raffle would work, because that would only be of interest to current customers.

    With regards the give-aways I will contact you by private message - so it doesn't appear like I am trying to use this thread to self-promote. :)
     
    Posted: Aug 13, 2018 at 8:36 AM By: Ashley_Price Member since: Feb 9, 2008
    #14
  15. ssasoft

    ssasoft UKBF Newcomer Free Member

    3 0
    i think you should compensate the customer in financial way.
     
    Posted: Aug 13, 2018 at 1:12 PM By: ssasoft Member since: May 31, 2018
    #15
  16. momon121

    momon121 UKBF Regular Free Member

    310 7
    Hi

    I have thought of rewarding them financially but what should be the limit ? And how many do you reward ?
     
    Posted: Aug 15, 2018 at 10:13 AM By: momon121 Member since: Mar 30, 2010
    #16
  17. momon121

    momon121 UKBF Regular Free Member

    310 7
    Brilliant i look forward to your message and learning from you.

    Regards
     
    Posted: Aug 15, 2018 at 10:16 AM By: momon121 Member since: Mar 30, 2010
    #17