Marketing for e waste recycling

[Tigris]

Hi guys,

I am looking at offering a service where I remove old/unwanted technology and recycle it from small businesses and home clients (Probably minimum of 10 items to make it worth the collection). This will be a branch off from my IT support business.

Does anyone have any pointers or anything I should consider when creating social media posts, flyers etc to promote this when showing potential clients?

In terms of data security I am currently waiting on a professional piece of software which will completely remove all data making it non-retreivable. This software does always come with a certificate to show clients there data has been completely destroyed. Where applicable the storage drives will also be physically destroyed as well as running the software to completely remove all traces on data.

Thanks

 

[estwig]

My local computer shop guy does this for free.

You get the certificate, the drives also get removed and mashed up in a grinder, the rest of the device gets stripped by a charity for the parts.

Before punting money on this, you might wanna check you haven't got something like this local to you.

 

[Tigris]

My local computer shop guy does this for free.

You get the certificate, the drives also get removed and mashed up in a grinder, the rest of the device gets stripped by a charity for the parts.

Before punting money on this, you might wanna check you haven't got something like this local to you.

Nearest one is about 20 miles away.

To be honest i've been trying to work out where companies actually get there second user stock from to be honest. Whenever I get quotes from suppliers for refurbished IT equipment there's a company on ebay for example selling the equipment cheaper. My question is, where and how are they getting it?

 

[fantheflames]

Home clients probably won't have 10 unused equipment they want to get rid of for free. I think it would be best to stick to businesses.

Perhaps wait until you receive the software, that's a great feature you can add on your marketing material that gives your potential customers a reason to consider your services.

Not sure how viable the business idea is. Perhaps you can trial it out by advertising on FB groups.

 

[devaro]

Hi guys,

I am looking at offering a service where I remove old/unwanted technology and recycle it from small businesses and home clients (Probably minimum of 10 items to make it worth the collection). This will be a branch off from my IT support business.

Does anyone have any pointers or anything I should consider when creating social media posts, flyers etc to promote this when showing potential clients?

In terms of data security I am currently waiting on a professional piece of software which will completely remove all data making it non-retreivable. This software does always come with a certificate to show clients there data has been completely destroyed. Where applicable the storage drives will also be physically destroyed as well as running the software to completely remove all traces on data.

Thanks

Marketing Plan:

1. Identify your target audience: Your target audience will likely be small businesses and home clients with old and unwanted technology they need removed and recycled.
2. Define your unique value proposition: Highlight the unique selling points of your service, such as the software that completely removes data, and the certificate that proves the data has been destroyed. Emphasize the importance of data security for businesses and home clients.
3. Develop your messaging: Develop messages that resonate with your target audience. Use language that highlights the benefits of using your service, such as peace of mind, and the convenience of having someone else take care of the process.
4. Choose the right channels: Decide which social media platforms and other marketing channels you want to use to reach your target audience. Consider platforms like LinkedIn and Facebook, as well as local print and online advertisements.
5. Create visually appealing marketing materials: Design eye-catching flyers and social media posts that showcase your brand and effectively communicate your unique value proposition.
6. Offer incentives: Consider offering discounts or other incentives to encourage potential clients to try your service.
7. Track your results: Keep track of your marketing efforts, and measure the success of each campaign. Use this information to make data-driven decisions about future marketing efforts.
8. Follow up: Once you have collected and recycled the technology, follow up with your clients to see if they are satisfied with the service and to ask for referrals.
9. Continuously evaluate and adjust: Continuously evaluate and adjust your marketing efforts to ensure that you are effectively reaching your target audience and achieving your goals.

 

[japancool]

Marketing Plan:

1. Identify your target audience: Your target audience will likely be small businesses and home clients with old and unwanted technology they need removed and recycled.
2. Define your unique value proposition: Highlight the unique selling points of your service, such as the software that completely removes data, and the certificate that proves the data has been destroyed. Emphasize the importance of data security for businesses and home clients.
3. Develop your messaging: Develop messages that resonate with your target audience. Use language that highlights the benefits of using your service, such as peace of mind, and the convenience of having someone else take care of the process.
4. Choose the right channels: Decide which social media platforms and other marketing channels you want to use to reach your target audience. Consider platforms like LinkedIn and Facebook, as well as local print and online advertisements.
5. Create visually appealing marketing materials: Design eye-catching flyers and social media posts that showcase your brand and effectively communicate your unique value proposition.
6. Offer incentives: Consider offering discounts or other incentives to encourage potential clients to try your service.
7. Track your results: Keep track of your marketing efforts, and measure the success of each campaign. Use this information to make data-driven decisions about future marketing efforts.
8. Follow up: Once you have collected and recycled the technology, follow up with your clients to see if they are satisfied with the service and to ask for referrals.
9. Continuously evaluate and adjust: Continuously evaluate and adjust your marketing efforts to ensure that you are effectively reaching your target audience and achieving your goals.

What a load of generic bollocks.

 

[Tigris]

Marketing Plan:

1. Identify your target audience: Your target audience will likely be small businesses and home clients with old and unwanted technology they need removed and recycled.
2. Define your unique value proposition: Highlight the unique selling points of your service, such as the software that completely removes data, and the certificate that proves the data has been destroyed. Emphasize the importance of data security for businesses and home clients.
3. Develop your messaging: Develop messages that resonate with your target audience. Use language that highlights the benefits of using your service, such as peace of mind, and the convenience of having someone else take care of the process.
4. Choose the right channels: Decide which social media platforms and other marketing channels you want to use to reach your target audience. Consider platforms like LinkedIn and Facebook, as well as local print and online advertisements.
5. Create visually appealing marketing materials: Design eye-catching flyers and social media posts that showcase your brand and effectively communicate your unique value proposition.
6. Offer incentives: Consider offering discounts or other incentives to encourage potential clients to try your service.
7. Track your results: Keep track of your marketing efforts, and measure the success of each campaign. Use this information to make data-driven decisions about future marketing efforts.
8. Follow up: Once you have collected and recycled the technology, follow up with your clients to see if they are satisfied with the service and to ask for referrals.
9. Continuously evaluate and adjust: Continuously evaluate and adjust your marketing efforts to ensure that you are effectively reaching your target audience and achieving your goals.

I don't think I will get the correct licenses looking into it. I am currently doing a lot of repairs from a home office (looking into a small unit potentially) . When looking at competitiors they have certain licenses etc where it requires someone from the local council to come and check over your property/recycling location. Waste carriers license, T11 exemption, ISO 9001 / 140001 cerification are some of them i've noticed competitors obtain.

 

[Gyumri]

"To be honest......."

Slightly off-topic : never use that expression, because it means only one thing. If you are honest then you don't need to use that expression.

 

[DoolallyTap]

Will you buy the old equipment? take it away for free, charge to remove it?

 

[Tigris]

Will you buy the old equipment? take it away for free, charge to remove it?

Good question, from looking at other businesses doing the same, some offer this service for free where as others are charging a small fee per item.

I don't feel I could charge really because especially home/domestic clients will say "I will just take it to the tip then" I would imagine?

 

[DoolallyTap]

Absolutely right, even small businesses will take it to the tip. You may find that depending on the item some businesses will keep it as a n asset because it still shows on their balance sheet.
You spend time collecting the items, then what, you repair it for sale, break it up for the parts, melt it down for the gold?
Your time plus cost of collection, van, man, sorting storing, lovely charity idea but where's the profit??

 

[IanSuth]

Nearest one is about 20 miles away.

To be honest i've been trying to work out where companies actually get there second user stock from to be honest. Whenever I get quotes from suppliers for refurbished IT equipment there's a company on ebay for example selling the equipment cheaper. My question is, where and how are they getting it?

Well Charterhouse Muller's service they take back the machines give you a certificate, cleanse them then sell the blanked machines on - they pay nothing for theirs they get them from companies as fully depreciated assets needing safe disposal

 

[DoolallyTap]

Answer the question, WHERE'S THE PROFIT?

 

[Tigris]

Answer the question, WHERE'S THE PROFIT?

Refurbishing and reselling the equipment. Obviously not all of it will be resold, some may have to be recycled for the material and others sold for parts.

I got the idea as I was wondering where the guys selling refurbished IT equipment are getting there stock from. Then came across the whole recovering businesses older/unused equipment. I know for example with some companies once the manufacturer warranty has expired they then renew there equipment. Also sometimes they purchase more than they needed so have overstock etc...

 

[DoolallyTap]

Take the cost of advertising the collection service, take an hourly rate for man and van to collect items, then take an hourly rate for a computer boffin to refurbish, then add a cost for advertising somewhere, somehow, plus somewhere to display refurbished items and by the time you are finished with all that it would be easier to just tear up £50 notes.