Marketing book

[martinn12005]

Hi,

I once knew of a book that contained all the contact details of everyone in big business that you were required to get in contact with should you wish to approach them to get them to advertise with you etc. This book was approx 500 to 800 GBP.

I can´t for the life of me remember what it was called. Does anyone know. If so, you could perhaps PM me or tell me here.

Basically, I have setup a new newspaper with a distribution of 200,000 per edition, and I want to assist my team in the sale of advertising space.

Regards..

 

[Billmccallum]

Which newspaper? What readership? Where is it distributed?

 

[kate1]

Hi Martin

Ive replied to your other thread, didnt see this. Is it BRAD, by EMAP possibly?

 

[Mike W]

Ive replied to your other thread, didnt see this. Is it BRAD, by EMAP possibly?

Isn't BRAD just full of contact details for newspapers, mags etc?

 

[TheOnlineMarketingShop]

Hi,

I once knew of a book that contained all the contact details of everyone in big business that you were required to get in contact with should you wish to approach them to get them to advertise with you etc. This book was approx 500 to 800 GBP.

I can´t for the life of me remember what it was called. Does anyone know. If so, you could perhaps PM me or tell me here.

Basically, I have setup a new newspaper with a distribution of 200,000 per edition, and I want to assist my team in the sale of advertising space.

Regards..

Hi,

You could try the Marketing Managers Year Book - believe it will give you the contact details of marketing people at big/medium/small companies.

Also you might want to try ALF - this contains the Account Directors in ad agencies for big brands. These will generally be the people who place the advertising for the brand.

Finally the Marketing and Creative Handbook (I think they only sell this as a database/list) may be of some help.

 

[martinn12005]

Thanks a lot for your help. That was exactly what I was looking for.

 

[shoppingonline]

That was exactly what I was looking for.