Marketing a drink brand

[MongoBongo]

I will soon be looking to market my drink brand, what would be the best way to do this?

Target audience are people who visits cafes, have a bit more of a disposable income, go to gym, live a healthy lifestyle etc..

I will be sampling out to around 20 cafes and deli's in the city centre, by going in with a box of 30 sample drinks for them to place on their counter to give out to customers and try themselves? what do you think?

I am aiming to get the product out into sandwich bars, deli's and cafes to begin with.

 

[patientlady]

How large will the samples be cos if they are full size the deli/cafe will not let this happen! Loss of sale...

 

[MongoBongo]

They are 50ml each

 

[MongoBongo]

its a juice.

I want to start selling a few to local delis to begin with, and then take it from there and increase the supply each month - especially as summers coming up it will be the peak of some drinks so want to get the most out of the season.

how effective are trade events and exibitions for these type of products?

 

[patientlady]

Hi Mongobongo
Great name, name of the product?
Have you worked out your route to market. Its fine showing at exhibitions and the like but if delivery has not been arranged you cannot make any money! Many deli's will only take a case or two a week. What is the shelf life?

 

[fozzmeister]

would say make sure you do your research, let the delis know your aims, keep them posting on press etc launch dates of campaigns and take it slowly

Best of luck