Market Research...

I am currently writing a business plan and need to include information about market research.

The basic point: I have lots of people who want to use the services I am about to offer. I can't give any concrete numerical information on this, but do know that when things are up and running I will have business.

How can this be explained officially? It's tough for me to do research on market size/share due to the uniqueness of my business idea, but I am aware that people will use it when it's available.

I just need to put it in writing for a business plan!
 

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