Lottery or Competition?

Connor McCarten

Free Member
Jun 16, 2020
1
0
Hi,

So I am wanting to set up a website where basically I will 'raffle' luxury items (e.g. shoes, bags, clothing) but I am unsure as to whether I would set up as a competition or I would require a gambling licence.

This would be operating in the UK and 20% of ticket sales would go to a chosen charity! I'm asking this as I am wanting to do it as legitimate as possible for me to still be able to keep the funds (as a long-term job maybe) but to also be verified as a competition/lottery.

I'm just unsure as to whether I should set up as a competition company or a lottery, so I'm just needing help as how to actually start as now it is just an idea!

Thanks.
 

Mr D

Free Member
Feb 12, 2017
28,915
3,627
Stirling
Hi,

So I am wanting to set up a website where basically I will 'raffle' luxury items (e.g. shoes, bags, clothing) but I am unsure as to whether I would set up as a competition or I would require a gambling licence.

This would be operating in the UK and 20% of ticket sales would go to a chosen charity! I'm asking this as I am wanting to do it as legitimate as possible for me to still be able to keep the funds (as a long-term job maybe) but to also be verified as a competition/lottery.

I'm just unsure as to whether I should set up as a competition company or a lottery, so I'm just needing help as how to actually start as now it is just an idea!

Thanks.

If limited company you would receive income via wages and dividends (if shareholder). If self employed your income is the profit.
May take years to get to the point of a job level of income for you what with prizes, charity payment, marketing etc. During at least to start with a major recession.
 
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TheBusinessCEO

Free Member
Mar 2, 2020
37
3
Hi,

So I am wanting to set up a website where basically I will 'raffle' luxury items (e.g. shoes, bags, clothing) but I am unsure as to whether I would set up as a competition or I would require a gambling licence.

This would be operating in the UK and 20% of ticket sales would go to a chosen charity! I'm asking this as I am wanting to do it as legitimate as possible for me to still be able to keep the funds (as a long-term job maybe) but to also be verified as a competition/lottery.

I'm just unsure as to whether I should set up as a competition company or a lottery, so I'm just needing help as how to actually start as now it is just an idea!

Thanks.
If you are wanting to take any money from it then limited company
 
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TheBusinessCEO

Free Member
Mar 2, 2020
37
3
You're about 5 years late to the game. These things are flooding Facebook and the like recently, most have 50k+ likes and you will struggle as a start up now to compete in a way to get them to switch from the competition pages they are already using to yours.
Completely agree. But then again, you can say that about every business. People even raffle houses now
 
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wesaving

Free Member
Oct 28, 2014
93
13
38
Completely agree. But then again, you can say that about every business. People even raffle houses now

True, but this is a model hard to do anything 'unique' with. This is why postode lottery have had to throw so much at marketing because the majority of people will just buy another national lottery ticket instead.
I often find these online raffle sites greedy, prize is worth £1000 say, but they want to generate £2500 in sales. As for the houses, theres usually a clause that says if x amount arent sold then x% will be given to winner instead, where the person raffling the house is win/win. Either get more than market value for the house, or pocket £xx,xxx for practically nothing
 
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alan1302

Free Member
Jun 2, 2018
2,135
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No because they say there’s a prize when there isn’t, it’s quite scammy. Surely the poster has done the research for this and seen that There’s 1000s of sites already doing this?

That's illegal if that's the case - but if they have the prize and want to generate more sales than the cost of the prize I don't see that as greedy.
 
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Simon-TP

Free Member
May 5, 2020
196
29
Manchester
Things to consider for merchant services (payments) if setting up as a competitions website:

1) You need to have a skill based question for each competition
2) You need a free entry route (i.e. post) on each competition page (as well as full details in terms)
3) You need to limit the number of tickets and show whether you have an early end option
4) You will need to be able to prove the source of wealth for the company (other job, loan, savings, gift, inheritance etc)
5) You should expect a hold on remittance for the first 3 competitions and potentially a rolling reserve for the first 6/12 months
6) Card Turnover will need to be in excess of £50K per annum to be assessed in most cases
7) Website to have clear terms and conditions and contact details
8) Winners details to be displayed on the website (name and photo with prize usually)

There are hurdles but even as a startup you will be considered if you can meet and comply with the above. Just avoid doing holidays for the foreseeable given the state of the travel/airline industry.

Simon
 
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LanceUk

Free Member
Jan 8, 2018
127
41
A raffle site is like any other business; you have to put time and money into it to market it. The difference is, you aren't turning over the amount of stock that normal companies are, so you have to factor paying near the retail price as well as the cost of marketing, delivery, etc. So that £2500 for the £1000 items won't leave a £1500 net profit.

Someone raffled their house and didn't get anywhere near the minimum tickets sold, but got a nice cunk of change anyway. Because they ran the raffle in such a way as to not constitute gambling (and let's face it, asking a noddy question that has to be answered correctly is sort of a rort), they didn't have to give the money back (or all the money back) to the punters when it all fell through.

They claimed the marketing and set up costs were astronimical and these needed to be covered. Personally, I think they didn't carry out the service of entering the punters into the prize draw and should have been forced to give the money back, but apparently not.

There is plenty of competition, but that doesn't mean have a crack. It doesn't take long to build and I am sure there will be something out there you can customise.

I developed a penny auction site, but never launched it as it turned out to be a bad business idea (didn't mind as I wanted to teach myself the tech). But these are some of the things I would be thinking about:
- Focus on a set of related products rather than taking a scatter-gun approach. You can then utilise your marketing resources to get traction more effectively in that segment before expanding to other product segments. However, if you have too narrow a focus, then you may not get enough people willing to enter.

- How are you going to price the entries - £20, even for a luxury good, will have most of your market hesitating; £2 will probably not have them thinking twice. If you think that you can get 20x more enrties at £2, then, payment chanrges notwithstanding. you may make a bit more money. Note, rarely will wealthy people enter a raffle for anything other than charity.. they hate losing money. so you have to bear this in mind.

- Maybe consider a max number of entries and advertising this so the odds are not the same as winning the lottery.

- How often are you going to have a prize draw? Too frequently and you may lose interest; too long an interval and you may lose interest.

- What are you going to do if you only get 5 entries? Or 1? Certainly, for the big player in the penny auction space, as soon as they started suspending their auctions (presumably because they were haemorraging (sp?) money), the rot really set in and they went bust. I know I would not play if I knew you were waiting for the minimum number of entries, as I could be waiting an eternity, especially if the entry fee was anything more than a halfpenny. Maybe make it clear that if a minimum isn't available, you will offer the vast majority of the entry fees paid... but that would turn me off, too.

- What USP can you offer to entice entries? Maybe a second prize, a selected number of free entries into the next prize draw (if the answer a question correctly)? Early bird entry fee discounts, etc.

After the penny auction site I built, I realised that the best questions I ask mytself of any of my ideas are what would it take me to part with my money to buy - once? Occasionally? Regularly.. And what woudl really turn me off it? If you answer from your own perspective, you more or less are on the way to working out if it is a good idea.
 
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ExoPaul

Free Member
May 26, 2018
92
37
Raffle & Lottery has strict rules associated with it and in the case of a Lottery you need a licence which is very hard to get.

Giveaways & Competitions are not as bad. They have less regulation and don't need a licence, and you can profit from them. In the older days it used to be a Premium Rate service where it cost £1 to enter and many TV shows would offer it. But it got into dire straits when a lot of the shady practices in the Premium Rate industry were revealed. As such they lost a lot of popularity and took ages to properly get slowly back to being used, with new regulations.

If you run a competition in this way, you need to have an element of skill. It can be asking a silly question with a fairly easy answer, but it has to have one, otherwise it is a prize draw/raffle/lottery. So you need a question like "Who is the current Formula One World Champion? A - Lewis Hamilton, B - Peppa Pig, C - Doctor Who".

To be honest though, while that is not too difficult to operate and you can get round any major legal issues with ease, the biggest blocking point is finance. Firstly you need to offer either one high value or several medium value prizes to make it worth while. Next, you need to make money from it. And finally, the hardest part is getting enough entries that you turn a profit.

The high value would be a car or holiday so you are talking £7K+ that you will have to purchase or have an agreement with before it goes on offer.
Medium prizes are Iphones, iPads, TV's, Games Consoles, etc and these will require at least 3 or 4 different prizes, and ideally 1-5 of each so that there are multiple winners for each prize.

Making money from it will require a form of payment to enter. If you do Premium Rate entry, you are looking at several hundred a year (at least) in PRS costs, you need to register with the phone regulator (and last time I did it cost £150/year). There are very strict rules and regulations in place as to what and how you advertise the service, how much you can charge and even how the advertising of them. If you fail to do as they ask, even down to using the wrong advert colours, you can face up to a £250,000 fine (and I know of businesses that have received £25K fine for using black/yellow in an advert that made it slightly difficult to read the terms and conditions).
If you try and take credit/debit card payments you are going to have to use a high risk merchant as most payment providers will consider it as a high risk venture and liable for refunds or complaints.
This means going with a payment provider with less favourable terms and may require a £500 up front deposit to cover for any refunds.

Finally, you are going to have to factor in all the costs of the website, advertising campaigns, payment solutions, as well as the prizes themselves, which could mean a £500 iPad might cost you £800 in costs to host it as part of a competition site.
With that in mind, if you have an entry price of £1, you are going to need 800 entries. Now bare in mind that even competitions by the top commercial UK Radio Stations offer FREE ENTRY competitions and only get approximately 3,000 entries, you are going to have to really push hard to hit £1000 in paid entries to cover all your costs and put £200 in profit in your pocket.

If you were to go for it, there are plenty of sites that can help you advertise a competition, from prize blogs to Loquax and Prizefinder, and newsletters showcasing the latest competitions. Competitions are a big community and lots of resources out there for them, but 95% of all the competitions on all these sites are either Free to enter, Purchase Necessary on a famous food brand, or are a paid entry for a famous and reputable TV show like This Morning, etc.

I personally would not enter this market as a business, because it is a minefield and there are so many free options for compers to enter, but hopefully the info you have on this thread will warn you of a few of the roadblocks and problems you need to overcome if you do pursue it.
 
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Every post on this thread is by someone who is clearly clueless about to how to make this happen.

Last year I advised a company running a draw for a house (Which they sold out)
I have again this year set up the process for another (Both worth around 300k) this too is going to sell out and we have in fact done a deal to promote a house worth 1.5 Million.

The negative posts on here are by people who know nothing about how to succeed in this area only trot out pointless replies (Tough market, there is competition, others have more likes) who cares! It might be tough because you cannot see how to make it work, so perhaps do not post!

PM me, I will give you a ring and I will bet you can set it up quickly and sell out every draw.
 
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Mr D

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Feb 12, 2017
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Top Tip

Every post on this thread is by someone who is clearly clueless about to how to make this happen.

Last year I advised a company running a draw for a house (Which they sold out)
I have again this year set up the process for another (Both worth around 300k) this too is going to sell out and we have in fact done a deal to promote a house worth 1.5 Million.

The negative posts on here are by people who know nothing about how to succeed in this area only trot out pointless replies (Tough market, there is competition, others have more likes) who cares! It might be tough because you cannot see how to make it work, so perhaps do not post!

PM me, I will give you a ring and I will bet you can set it up quickly and sell out every draw.

You are of course aware the OP is not offering a house as a prize?
Makes a difference.
 
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Upvote 0
Top Tip

Every post on this thread is by someone who is clearly clueless about to how to make this happen.

Last year I advised a company running a draw for a house (Which they sold out)
I have again this year set up the process for another (Both worth around 300k) this too is going to sell out and we have in fact done a deal to promote a house worth 1.5 Million.

The negative posts on here are by people who know nothing about how to succeed in this area only trot out pointless replies (Tough market, there is competition, others have more likes) who cares! It might be tough because you cannot see how to make it work, so perhaps do not post!

PM me, I will give you a ring and I will bet you can set it up quickly and sell out every draw.

hi. I would love to have a conversation with you about this. I know it’s an old thread. Any chance?
 
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Tomas Tovey

Free Member
Dec 28, 2021
17
5
Great business model and once you creat a following, very lucrative!

A lot of people try to step into this industry with no cash which can prove difficult and over lockdown it became a crowded space!

Good, trustworthy branding and a good marketing plan is vital.

I’m a business marketer and currently offering free business marketing strategies and mentorship so feel free to drop me a message ?

Best of luck in your endeavours!
 
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Matt-Wallace

Free Member
Dec 28, 2021
6
1
Great business model and once you creat a following, very lucrative!

A lot of people try to step into this industry with no cash which can prove difficult and over lockdown it became a crowded space!

Good, trustworthy branding and a good marketing plan is vital.

I’m a business marketer and currently offering free business marketing strategies and mentorship so feel free to drop me a message ?

Best of luck in your endeavours!
Yes totally agree it's a crowded market place and certainly if attacked like everyone else it requires deep pockets to compete, especially from a start-up position. However, I've stumbled across a unique angle that's not been exploited which will enable fast growth without huge marketing budgets :)

Would be interested in having a chat with you if you'd like to PM me, I don't appear to be able to send you a PM so I guess you've switched that feature off?
 
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Tomas Tovey

Free Member
Dec 28, 2021
17
5
Yes totally agree it's a crowded market place and certainly if attacked like everyone else it requires deep pockets to compete, especially from a start-up position. However, I've stumbled across a unique angle that's not been exploited which will enable fast growth without huge marketing budgets :)

Would be interested in having a chat with you if you'd like to PM me, I don't appear to be able to send you a PM so I guess you've switched that feature off?
That is strange?
I’ve just messaged you so hopefully you can reply ?
 
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