Looking for Better Tracking than Analytics

[Amy@ Filplastic- Racking]

Hello,

Like most businesses we're now advertising in all sorts of places online, but unless the enquiry/order comes directly at the point a referral, it's impossible to track.

Is there any way to see if someone came from an advert on UKBF for instance to our site, but they didn't order there and then, but they visited again coming directly to our site and ordered on that subsequent visit. On Google Analytics that would just show as a sale from someone visiting the website directly, and not reference the UKBF referral which was the point of origin.

 

[SEO Lady]

Is there any way to see if someone came from an advert on UKBF for instance to our site, but they didn't order there and then, but they visited again coming directly to our site and ordered on that subsequent visit.

On Google Analytics that would just show as a sale from someone visiting the website directly, and not reference the UKBF referral which was the point of origin.

Hi Amy

Have you got Goals setup in GA?

When a goal is registered (sale / contact form) you can look at Goal Flow to find out the referral path.

So, if your visitor comes from a referring site, it will show that the flow as below:

Does this help?

 

[Amy@ Filplastic- Racking]

No I haven't, but that looks like just what I'm after. I'll get that set up tomorrow.

Many thanks for your help!

 

[SEO Lady]

Give me a shout if you want any help I'm in the office all day tomorrow.

 

[Amy@ Filplastic- Racking]

Thanks

 

[SEOpie]

For a more detailed look at how and when specific users engage in your site, have a look at the recently integrated User ID feature in Analytics.
It allows you to track individual users over multiple sessions to see at which point a particular action or engagement happens; something which I think you are looking for in your Analytics.

 

[Amy@ Filplastic- Racking]

Thanks SEOpie

 

[chrisleadley]

If you want to use specific tracking you can use the campaigns feature of analytics and their URL builder. (search 'google url builder')

This is especially useful if your promoting your sites across social media and want to see which posts are working.

 

[Tom @ Click Miners]

You may want to check KISSmetrics, MixPanel and Optimizely if you are after more advanced stuff than Google Analytics. I bet Goals in Analytics will be enough though.

 

[Karimbo]

You could set up a discount coupon for ukbf users and set the coupon code unique to this site. But don't call it discount code, coupon, etc. Because people do Google searches for codes before checking out. You should phrase it like ukbf users get 10% off

The trouble with b2b is that users don't really purchase the same day/session that they land on your site. Also a junior staff might be tasked to do the research and then email the link to a senior person to make the purchase

 

[David Leigh]

Google Analytics should be good for most websites. You can track exactly where order same from if you use the Google URL builder, as already mentioned by Chris Leadley, which adds a number of parameters to the ad URL and is really easy to use.

 

[Amy@ Filplastic- Racking]

Hi everyone,

I've set up the goals in Analytics, and also signed up for a trial on "Improvely", which gives a good long thread for each order placed. It's great for identifinying orders that originated from an email I sent out, but I'm not 100% about it yet.

It integrated well with Shopify as well.