Logo design cost

[bdw]

Not if the site is still under construction.

Try telling that to the judge.

The telephone number was given as 1234567890. Is it not just as simple to put a proper telephone number on there? http://www.out-law.com/page-431

But in any case, the rules apply to any company that is conducting business online. If there was a notice on there saying that they were not open for business then it may be different but that was not the case.

Having said that, this is just more toothless legislation that is not really being applied so it's probably not worth losing sleep over.

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[I Love Spreadsheets]

The main reason we started the company was because of design houses charging £300 for a logo, which for small businesses is not on!

I think that is a far too sweeping statement. A lot of designers operate their own small businesses as well, so is it not on for them to charge a fair rate for their work?

There is a market for no frills logos for local services such as one man carpenter or electrician that trades on their reputation more than anything else. If they are happy earning a living wage and dont want to expand any further than that, then a £20 functional logo is going to be enough.

When it comes to attracting new clients through your own marketing (web site, adverts, flyers etc) your logo starts to take more and more importance, which means you need a more professional and considered approach.

If like me you have plans to expand your empire then your logo takes on even more importance and should be given even more time and effort. At which point £300 to £500 becomes good value.

 

[Montaigne]

so a designer putting lots of effort into a £20 logo in the hope of pulling in your empire's web design work isn't valid too? What if you buy a £500 logo from a firm that normally charges £5000 but are having a slow day so rush the logo out?

Price is not, and never will be, the sole indicator of worth.

 

[I Love Spreadsheets]

so a designer putting lots of effort into a £20 logo in the hope of pulling in your empire's web design work isn't valid too? What if you buy a £500 logo from a firm that normally charges £5000 but are having a slow day so rush the logo out?

Price is not, and never will be, the sole indicator of worth.

In most cases the price the seller sets, tells the buyer what the seller values their service at. So, in this case the buyer instantly thinks they are going to get a £20 logo (even though it could well be a £500 logo tied up in a £20 price tag).

If I'm in the market (as I was recently) for £400-£500 of logo design work, I wouldnt give the £20 offer a second look.

If the seller is offering £500 logos for £20 they will just end being busy fools giving away £480 of services to people that can only afford £20.

 

[Montaigne]

In most cases the price the seller sets, tells the buyer what the seller values their service at. So, in this case the buyer instantly thinks they are going to get a £20 logo (even though it could well be a £500 logo tied up in a £20 price tag).

If I'm in the market (as I was recently) for £400-£500 of logo design work, I wouldnt give the £20 offer a second look.

If the seller is offering £500 logos for £20 they will just end being busy fools giving away £480 of services to people that can only afford £20.

Delete please

 

And there you go with generalising about an entire industry again

I see this in all types of businesses. Companies that charge x amount and then rubbish anyone who charges less or where they rubbish a business model they don't understand.

It's not about somebody charging less, it's about somebody charging £20 to create what is essentially the foundation of a brand's identity, a logo that's supposed to distinguish that business from their competitors and be used for YEARS to come.

Look at it this way, if somebody was offering you A Computer or A Van for £20 would you not be asking what the catch is, or be expecting something terrible?

 

[bdw]

Look at it this way, if somebody was offering you A Computer or A Van for £20 would you not be asking what the catch is, or be expecting something terrible?

Yes, but that's because we know how much vans cost.

Oh and if someone offered me a second hand computer for £20 I would not be looking for a catch. They are not worth much more than that.

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[Montaigne]

All I am saying is that because something is cheap does not automatically mean it is bad. Just because a company offers a service significantly below what you consider to be worthwhile or because you don't fully understand any other business model other than your own does not mean that every opposing view to yours is incorrect.

I am not saying that all cheap design companies are worthwhile but I imagine there are as many design companies out there who charge low rates and who don't put enough effort into a logo as there are overly expensive design companies who completely overcharge for their services who also don't provide value for money.

With logos, as with anything, it's up to the purchaser to carry out due diligence in order to ascertain that they are being provided with a service that meets their specification and that they're happy with. Cost is secondary to achieving the required result. If cost was primary then naturally the higher the cost the better and more effective the design but I don't think anyone is suggesting that surely?

 

[I Love Spreadsheets]

I totally agree that cheap does not always mean rubbish, and I also agree with the concept of loss leading offers. However if this is a loss leader it is badly over cooked.

Most people looking for a logo would know that they would be expecting to pay £300 upwards, so a loss leading offer of say 50% would be reasonable and wouldnt raise questions, but knocking it all the way down to £20 raises a lot of questions in the clients heads.

A price as low as that when it is not been marketed as some amazing special offer, firmly places their service at the bottom end of the scale, giving them an up hill struggle to convince the client that they have a quality service. Keep in mind this is being advertised as their normal price without any special offers and what do you start to think? Add to that, that they are designers with what looks like a template website. Even at £20 you are not going to attract anything more than people who want an image on their letterhead.

 

Yes, but that's because we know how much vans cost.

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Well here's a tip for everyone trying to figure out how much they should spend on a logo design for their business:

You shouldn't be paying less than teenagers do when they go out and buy a new video game or a pair of trainers

 

[Montaigne]

I totally agree that cheap does not always mean rubbish, and I also agree with the concept of loss leading offers. However if this is a loss leader it is badly over cooked.

Most people looking for a logo would know that they would be expecting to pay £300 upwards, so a loss leading offer of say 50% would be reasonable and wouldnt raise questions, but knocking it all the way down to £20 raises a lot of questions in the clients heads.

A price as low as that when it is not been marketed as some amazing special offer, firmly places their service at the bottom end of the scale, giving them an up hill struggle to convince the client that they have a quality service. Keep in mind this is being advertised as their normal price without any special offers and what do you start to think? Add to that, that they are designers with what looks like a template website. Even at £20 you are not going to attract anything more than people who want an image on their letterhead.

I'm not actually arguing specifically on behalf of one particular firm. I've not even looked at their site. I'm saying that it is possible to do cheap logos and do them well.

I think we're discussing this at cross purposes to one another.

For example I completely agree that if someone is advertising £20 logos, , they're a UK company and all they do is logo design at £20 a logo then it is obvious that they're going to have to churn out 5 logos a day just to stay afloat. It's clear that a person will get nowhere near the quality of logo that they would get from a designer who charges say £500 for 5 full days work for one logo.

But everyone offering cheap logos isn't necessarily just offering logos; they may use the logo as a means to an end, for example to then sell branded business cards, letter headed paper, flyers, leaflets etc etc. A logo is a one off charge but the rest will be constant re-orders.

 

I'm not actually arguing specifically on behalf of one particular firm. I've not even looked at their site. I'm saying that it is possible to do cheap logos and do them well.

I think we're discussing this at cross purposes to one another.

For example I completely agree that if someone is advertising £20 logos, , they're a UK company and all they do is logo design at £20 a logo then it is obvious that they're going to have to churn out 5 logos a day just to stay afloat. It's clear that a person will get nowhere near the quality of logo that they would get from a designer who charges say £500 for 5 full days work for one logo.

But everyone offering cheap logos isn't necessarily just offering logos; they may use the logo as a means to an end, for example to then sell branded business cards, letter headed paper, flyers, leaflets etc etc. A logo is a one off charge but the rest will be constant re-orders.

I don't think you're quite getting the point. A designer can offer a variety of services but if they're offering to do logo design for £20 they're also inadvertently devaluing the other services they provide.

Let's say they manage to attract somebody with a £20 logo and that client returns to have a flyer designed, they're not going to be expecting to pay £100+ when they've just got a logo for 20. This is why it's going to be an uphill battle to convince people of the value of their services.

If a designer wanted to use an offer to entice new clients it would be far more effective to offer something like 'A Startup Package' - which they would provide Logo design (at full price) but also design a business card, letterhead and compliments slips for free.

'£20 logo design with the hope of getting more, full paid work' isn't a business model, it's just a poorly thought out 'special offer'.

 

[Montaigne]

I don't think you're quite getting the point. A designer can offer a variety of services but if they're offering to do logo design for £20 they're also inadvertently devaluing the other services they provide.

Let's say they manage to attract somebody with a £20 logo and that client returns to have a flyer designed, they're not going to be expecting to pay £100+ when they've just got a logo for 20. This is why it's going to be an uphill battle to convince people of the value of their services.

If a designer wanted to use an offer to entice new clients it would be far more effective to offer something like 'A Startup Package' - which they would provide Logo design (at full price) but also design a business card, letterhead and compliments slips for free.

'£20 logo design with the hope of getting more, full paid work' isn't a business model, it's just a poorly thought out 'special offer'.

I don't agree so let's agree to disagree otherwise we will just go around in circles for the next two weeks

 

[bdw]

I totally agree that cheap does not always mean rubbish

So do I but there are certain services that take a finite amount of time to produce or provide. When the charge for this does not (realistically) add up to the time required to provide it then that is when we need to start asking questions.

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[Montaigne]

So do I but there are certain services that take a finite amount of time to produce or provide. When the charge for this does not (realistically) add up to the time required to provide it then that is when we need to start asking questions.

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Agreed. And the important part is asking questions. This is due diligence and you either find out that it is a scam, the standard of work is not what you would expect so you ignore it or you find merit in the proposal because of another factor. To blanket disregard something because of price, without investigating it, is my objection.

 

[open sesame]

This is the best website I have ever found for finding freelance designers and the work produced is of the highest standard your come across.

dribbble.com

 

[TechKing]

I think ,you should try in freelance websites for that...It will not more than £200 for a quality logo..

 

[iArtist]

I dont know why my last post got removed. I will repost:



M

It was probably removed because it was self promotional and that's not allowed on here. You're lucky your post was just removed. I get infractions for the same. One rule for one...one for another........

 

[bdw]

Criticising moderators? Dangerous ground.

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[cmcp]

Based on assumptions of course, solid argument.

 

[magarethayes]

Usually logo design industry is very cheap in 3rd world countries like India, Pakistan and Philpines. I guess you won't get cheap rates than these countries.

 

[iArtist]

Costing is indeed tricky so best bet really is to figure out what market you're aiming for and price accordingly...assuming you are able to deliver to that market.

For example a giant company won't (I doubt) leave logo design to someone who charges anything less than 4 figures...whether that's logical or not is irrelevant...when has any human ever been logical?

Similarly a small business person, new to the game may not be able to afford anything at all for a logo and so will design their own logo, so a £20 option for them might be a great 'time saver' if nothing else.

It's about finding your market and trying to find a price that is acceptable to you and works for them.

If for example you can whip out a logo an hour and get in 5 clients a day, then £20 might be a good rate...but if it takes you hours/days/weeks to come up with a creative solution and as such clients are turned over at a slower rate then that will reflect in the price.

It's not easy!

 

[iArtist]

Just so you know the BP logo cost £4.6 million !!http://www.logoguru.co.uk/blog/famous-uk-logos-prices/

 

[mazzy2k]

Sorry that was meant to be a joke with ref to the BP logo (apologies for the humour being lost in text), as long as you keep putting out good quality work that defines your clients brand or company i believe all else will be commentary!

But i will read the blog post, sounds interesting.

 

[iArtist]

Sorry that was meant to be a joke with ref to the BP logo (apologies for the humour being lost in text), as long as you keep putting out good quality work that defines your clients brand or company i believe all else will be commentary!

But i will read the blog post, sounds interesting.

I think you may struggle at any price without samples and testimonials. I think that should be your focus presently rather than price as the pricing is mute without those as they are what 'sell ' your services.

 

[mazzy2k]

Yeah i couldnt agree more, once we finish the projects we have on we should have a solid testimonial base to make a nice promo video/page.

 

[chrisburge]

Firstly i would like to say "Hi" to everyone, I joined this morning and look forward to being part of the discussions on here.

A brand or a logo is not simply artwork, and one should not approach logo design lightly. Your company logo design represents your business, the importance of which cannot be overestimated.

Your logo is a business asset. The presence of a professional company logo design on business cards, documents, advertisements, brochures and websites not only enhances the visibility of your company but it also gives the business a distinctive identity for customers to associate with.

I am one of what i am sure are many design and print companies on here and would say, above all you have to be happy working as closely as possible with your designer to ensure you get the finished identity you want, so don't rush in to picking your designer.

 

[Logo Design]

If you're still looking for a logo design, pm me.

£45 = 4 concepts and 4 revisions

This should be plenty to create a great looking logo for your business.

Yes, these are good prices but I don't need to charge extortionate amounts, especially if you are on a low budget.

If you would like to see some samples, pm me. I'm sure you'll like what you see!

 

[bdw]

£45 = 4 concepts and 4 revisions

To do this any sort of justice I would say that you need a half hour per concept. If the client wanted two revisions add another hour. Add a further half hour for telephone/email liaison and a bit more for invoicing/tax recording/admin, (well this is a business forum after all).

Conservative total would be about four hours work. This equals £11.25 per hour. You could just about survive on this if you had an endless procession of clients waiting for logos but my guess is that you don't. Optimistically you may get one a day so your week's earnings would be about 5 x £45 = £225 per week. Try getting a mortgage on that?

Don't give up your day job!

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[iArtist]

To do this any sort of justice I would say that you need a half hour per concept. If the client wanted two revisions add another hour. Add a further half hour for telephone/email liaison and a bit more for invoicing/tax recording/admin, (well this is a business forum after all).

Conservative total would be about four hours work. This equals £11.25 per hour. You could just about survive on this if you had an endless procession of clients waiting for logos but my guess is that you don't. Optimistically you may get one a day so your week's earnings would be about 5 x £45 = £225 per week. Try getting a mortgage on that?

Don't give up your day job!

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Exactly right

This price though might be reflective of someone building a portfolio, and while this fee is low now it might be considerably more later.

 

[freemarketsite]

Hi,

I'm not sure if you've had your logo designed by now. My piece is this: I'm the type who learn things very fast and I have ended doing a lot of DIYs in my life. If you mean exactly how you sound i.e you need a simple logo, and you would not mind doing it my way, I will show you. You could do a simple logo yourself using microsoft paint. You can input any image of your liking, add text, color, etc, and save it in a picture format - i.e jpg,gif,jpn etc. You can then use it for whatever purpose you want: letterheads, cards, flyers, etc. If you don't succeed on the first attempt, try again. You know, repetition is the secret of....., so they say.

I hope it helps.

 

[bdw]

You can input any image of your liking, add text, color, etc, and save it in a picture format - i.e jpg,gif,jpn etc.

Wow! Can you do all that with MS Paint? I need to get myself a copy.

 

[dedwardp]

Hi,

I'm not sure if you've had your logo designed by now. My piece is this: I'm the type who learn things very fast and I have ended doing a lot of DIYs in my life. If you mean exactly how you sound i.e you need a simple logo, and you would not mind doing it my way, I will show you. You could do a simple logo yourself using microsoft paint. You can input any image of your liking, add text, color, etc, and save it in a picture format - i.e jpg,gif,jpn etc. You can then use it for whatever purpose you want: letterheads, cards, flyers, etc. If you don't succeed on the first attempt, try again. You know, repetition is the secret of....., so they say.

I hope it helps.