Logo critique for expanding business

[Medicol]

Hello,



I was hoping for some logo critique,

We are a courier company and are expanding and thought it about time to get a website and a Logo.

I have a selection of logo's that I'll upload can you folks have a bit of a gander and let me know your thoughts.

1.

2.

3.

4.

5.

6.

7.

8.

Happy to take the good, bad and the ugly critique
Thanks

 

[mangoprint]

I like the first one!

 

[Medicol]

Thanks.

As you can see we are looking at separating the different divisions.

So need a Logo to which can be Adjusted but keeping the core idea.


We like #4 and #8 just not sure about the figure in Medicol Cross

 

[rp84]

I like 1 and 4

 

[sarky]

I like 8 but without the drawings in the crosses. Your customers would know what a vet, a lab, a doctor do without the image.

 

[LicensedToTrade]

I prefer Number 2. But it needs the strapline that the other have to expand on what you do.

 

[Kernowman]

I like the first series but I am not keen on having the arrow curling round, especially if you want the logo to have more than one use.

I would take away the arrow and replace it with left to right arrows to denote motion, something like ">>>>>>>>>>" as replacement for the line leading into the words "medical courier".

Difficult to explain without drawing the whole thing to demonstrate

 

[What If]

I really like logo 1. Although I do like the arrow going around the cross, it does remind me of those arrows you get on desktop icons. I think Kernowman's idea about the arrow/line would be worth trying.

 

[TotalWebSolutions]

I can't see them - why can't I see them ??

 

[Companies Direct]

5 & 8 in order of preferance

 

[Medicol]

I can't see them - why can't I see them ??

Try this link to the album
http://s1101.photobucket.com/albums/g435/Medicol/

 

[DPOM]

number 2 for me!

 

[Business1Solutions]

number 1 for me - the green one

 

[Medicol]

The Idea is

Red for Medicol
Green for Vetcol
Blue for Labcol

The reason is to keep the medical side seperate from the veterinary side.

We have contracts with a few private Dr's and hospitals. Running via Medicol. And we are going to be moving our Veterinary collections over to Vetcol.

Labcol may never be used but its there just in case as it falls in with both of the businesses.

 

[J-Wholesale]

You should display them at the actual size you'll be using them (website and printed). Logos can look great at 400%, but when you scale them down to actual size, much of the detail can be lost, as elements become less clear.

I wouldn't make any decision until you see more realistic sizes.

 

[Dawg]

Just so you know:

"The Red Cross and Red Crescent emblems are protected symbols under international and national laws. Use of these emblems by an unauthorised person is strictly forbidden."

Section 6, para 2

 

[Kernowman]

Just had a quick play

 

[Medicol]

Just so you know:

"The Red Cross and Red Crescent emblems are protected symbols under international and national laws. Use of these emblems by an unauthorised person is strictly forbidden."

Section 6, para 2

That throws a big spanner in the works. I'm going to have to check if it only applies to a full red +.

I really dont fancy getting lifted for passing off as the Red cross.

 

[Medicol]

@Kernowman

We did have some designs on a similiar theme but thought they were a bit "Courier" cliche.


Without the red cross

 

[Kernowman]

Try summat else then

To do any better I would need to spend some time on a whizzo design

 

[Kernowman]

@Kernowman

We did have some designs on a similiar theme but thought they were a bit "Courier" cliche.


Without the red cross

I like those even less Far too busy and indistinct, so by the time they land up on a business card . . . . . . . .

 

[Scott-Copywriter]

I think they look perfectly fine. They could be a good alternative if it turns out that you can't use the red cross.

 

[Medicol]

Or

Getting away from the potential redcross problem

 

[Kernowman]

Much better by far

 

[Medicol]

Much better by far

It's funny isn't it we dismissed these very early on. Focusing on the cross idea. The Idea regarding the symbols inside the cross came about because its a fairly recognised Veterinary type symbol


another variation on the cross

 

[Kernowman]

Or

Getting away from the potential redcross problem

I like these the best they are away from the "courier" notion and a million miles away as well from being white van man

They look the classiest out of all the designs

 

[Allan123]

Or

Getting away from the potential redcross problem

Definately stood out as the best byt the time I got to the end of the thread.

 

[Medicol]

I know this may sound strange but. Do they look too american to any of you guys??

Or am I confusing it with looking corporate

 

[Kernowman]

I know this may sound strange but. Do they look too american to any of you guys??

Or am I confusing it with looking corporate

If they looked "american" I would have said they look "crap" instead

Corporate looking is not a bad thing at all. You can look a bit fly-by-night if you make it TOO trendy. Don't forget most of the medical trade is a bit on the fuddy duddy side

 

[Medicol]

If they looked "american" I would have said they look "crap" instead

Corporate looking is not a bad thing at all. You can look a bit fly-by-night if you make it TOO trendy. Don't forget most of the medical trade is a bit on the fuddy duddy side

I really dont have an artistic bone. I can see it in other peoples Logo's but I'm too close to home on this one.

 

[Big Pete]

Last ones hit the spot well i reckon ..

Nice clean crisp not over busy..

 

[Kernowman]

What I did with your images is to shrink them down to a size approximately what would fit on a business card and drew back from the screen to see which design still maintained it's resolution. Most were far too "busy" to survive that, but the last one fared the best in that test.

Design has to "speak" to you, so you know when something is instinctively 'right' and the message that came to me in the final set was 'classy'.

 

[Medicol]

I can see it now.

I think we got blinded by the symbols inside the crosses. Something that we really liked. But I can see past that now.

 

[Eagle]

I know this may sound strange but. Do they look too american to any of you guys??

Yes. Typical 'cookie cutter' designs.

 

1 and 4..leaning towards 4 on a second look.

I like the test tube symbol on 4 but I would change the font to something more bold and simple. The RGB colors look good.

Courier companies like Italic fonts...denotes speed!

 

[Medicol]

1 and 4..leaning towards 4 on a second look.

I like the test tube symbol on 4 but I would change the font to something more bold and simple. The RGB colors look good.

Courier companies like Italic fonts...denotes speed!

Looks like we may not be able to use #4 because of the red cross for medicol (still looking into it though) And the latest "button" designs are getting the best reaction.




@Eagle is that a bad thing though??


Thanks

 

[sinclairsea]

Hello,

All really, however I prefer 3 and 7

 

[sinclairsea]

Hello,

All really good, however I prefer 3 and 7

 

[Medicol]

I have emailed the british red cross and the American red cross. The American red cross have an email for brand ID.

I have done more of my own research and it looks like they only have a trademarkon a "red cross with arms of equal length on a white background."

Now as my Logo is an incomplete cross I'm hopefull that it will be ok.

Its still between #2 #4 or the "buttons"

 

I don't like the buttons to be honest, still prefer the crosses.

Your red cross designs have been modified enough to not infringe any trademark. I think most phamacies have the cross symbol don't they?