Local SEO

[philsidan]

Hi guys brand new to the forum looks pretty good.
I have a question about local SEO.
I'm building a site for a kitchen company but I dont know which keywords to go with. If I type in Mytown bespoke kitchens or Mytown handmade kitchens the Google keyword tool always comes up with no search volume. So how can I tell which would be best.
I hope I 've explained that properly I'm new in the game.
Thanks Dave

:|

 

[paulus]

So the contest is between the inclusion of "bespoke" and the inclusion of "handmade"? To get a rough idea, you could substitute a bigger town like "london", so that at least some searches are displayed. When I search, "bespoke" wins.

But the point is: not many people are searching for handmade kitchens in your town.

 

[mckellar]

i know nothing of SEO etc, but i think the words you are choosing are very specific - ie: someone would really need to know that they are looking for a "bespoke kitchen" rather than just a kitchen, which they then like once they see it

 

[philsidan]

I will try the bigger town and see what results I can get thanks Paulus
Hi Mckeller thanks for the reply. The more specific you are with your keywords the better. Some one searching for kitchens may be looking for information only where as "bespoke kitchens mytown" means they are further down the buying cycle and more ready to part with the contents of their wallet.
I like this forum
Thanks dave

 

[mckellar]

Good thing about "bespoke kitchens" is that it means the customer will probably have done their homework already and neglected the "MFI DIY kitchens"

from one Dave to another!

 

[OldWelshGuy]

Ignore the town, people search normally then add the geographic tag on. so research
handmade kitchens, bespoke kitchens. Don't forget people will search for designer, taylor made, individually designed, unique kitchens and also cabinets etc.

then all you do is tag the town and area onto the biggest search terms and you are sorted.

 

[MASSEY]

Im actually finding that hitting a large number of smaller areas is better than going for the main / Big city. But you need to be #1 for those terms.

 

[Ali-v-8]

If you look at adwords then geo target the town in the advert.
If you are on about seo you can target everything.
a ood seo will cover every aspect of your business