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Agreed scothost; e-commerce sites need to tailor their chat images to their customers. Some sites like having the chat option shown all the time, while others want it hidden. It's best to test both methods to see what works best for the web site visitors...Using livechat can have it draw backs, you need to ensure you can offer a consistently available service. Be clear when it will be available rather than just "if it says online".
Some live chat software allows you to completly hide the livechat icon when you are not online which is what I do, I feel it's better only to show your on livechat than the fact its offline.
I think its one of the most important functionality,Its really help the user to solve their query directly.
User no need to contact the company they can directly chat and solve their issue.