LinkedIn company pages/showcase pages

[IanSuth]

I need some advice

The main company being marketed is a subsidiary of the main company, it has its own linkedin page but currently doing little. Should we have it as a showcase on the main company's account or should it have it's own page, can the 2 be the same (as in can it show as a page but also be linked as a showcase from the main co's page)

Does anyone know a decent step by step guide to building this kind of set up (on LinkedIn)

 

[IanSuth]

Any answers anyone ?

 

[Ozzy]

I'm no expert on this myself but can only share what we have done.
Business Data Group is the main company and had its own page forever. When I purchased back UKBF it came with its own LinkedIn page setup but unused, and I opted to keep that page and promote that in its own right as it was a more recognised name. Rather than creating UKBF as a product under the Business Data Group page (which technically UKBF is a product in the company product portfolio).

TL;DR - Go with what your customers will know and recognise. For me it was keeping UKBF as a separate company page.