Level of detail of website SEO audit

[LuckyNo8]

Hi all,

Just wondering what kind of detail you would go into when doing a site audit for SEO on a Magento site?

Have been reading a fair bit, and it looks like one can go into quite a bit of detail! Here are 2 which I thought were pretty good (although to some of you experts, probably a bit obvious!)

http://blog.pod1.com/online-marketi...line-marketing/magento-seo-urls-optimisation/

http://blog.pod1.com/online-marketi...ng/magento-seo-page-titles-meta-descriptions/

We're thinking about having one done, but it looks like they can vary from a quick automated scan/output, to something a bit more substantial.

Thanks!

 

[marvel1987]

Hi there

The two links you have outlined there just seem to be features of Magento websites that can help you with SEO. This is a little bit different to an SEO Audit (I write both onsite and offsite seo audits for my agency's clients every day.)

The reason for the audit is to assess what level the website is at in order to perform well in the search engines and to increase the potential of ranking for specific keywords.

The key elements i would definitely include are as follows (these should be relative to the keywords you want to rank for):

Meta data (title tags and meta descriptions)
Headings
Quality of the content on pages
Duplicate pages and URLs indexing

There are other bits and pieces we include as well but they are the main ones.

Give me a shout if you need anything other advice.

Many thanks

Matt

 

[LuckyNo8]

Hi Matt,

Thanks for the reply.

At the moment, the site has just been built and launched. We know we'd like to rank for certain keywords, but from the little I know, we need to start generating good content to submit to decent sites to start to generate back links.

The first, most basic step is to have our site correctly setup, with the right H1, H2, H3, metadata, internal linking etc, and that's what I was thinking an audit could be? Perhaps audit was the wrong word...

Thanks

 

[Chilcott]

I think what you need is an seo overhaul which would basically sort all your on site seo..... Meta descriptions, titles, h1 to h6 tags, content, sitemaps, product feeds etc...

Then you would want to look at link building for competitive keywords to gain a top 5 position on google.....

Our marketing team can send you details if you would like? Pm me if your interested.

Thanks

 

[marvel1987]

The first, most basic step is to have our site correctly setup, with the right H1, H2, H3, metadata, internal linking etc, and that's what I was thinking an audit could be? Perhaps audit was the wrong word...

What an audit would do is highlight areas and recommend changes to those areas we have mentioned. It would then be up to yourself or ask the agency that did the audit to go ahead and make the changes on your behalf.

What i think your referring to is the implementation of the audit's results, which is slightly different. Not meaning to sell anything here, only talking from my experience and the audits i have written, depending on the client i would tie the two together and write the onsite data and send that through as well.

Feel free to PM your website to take a look at so i can be a bit more specific...

 

[webgeek]

Perhaps try starting with the new Hubspot grader marketing.grader.com

It will give you some good insights for any type of site, then work on the ecommerce/magento specifics.

 

[LuckyNo8]

Just ran the grader - ouch!!!

 

[Chilcott]

Woorank.com is another is quite good to grade your site out of 100 and will tell you how easy it is to fix problems etc...