- Original Poster
- #1
Hi all,
Some great marketing threads found in FBF!
I thought I would see who has any good Google Adwords advice.
I have recently done some research and here is what I have learned. Please feel free to add your advice here.
1. Default settings in Adwords allow your adverts to be displayed on Google Search Partner networks.
These comprise mostly of Ebay and Amazon. If you do not want your products shown on these sites then you need to disable this feature. Go to you campaign settings and deselect Google search partners under "networks".
2. Google keyword matching options:
When selecting your keywords it is important to tell Google how you want them to trigger your ads. I strongly advice you to read this short article from google: http://support.google.com/adwords/answer/2497836/?hl=en
For example: If my keyword is KITTENS BATHTUB. Since I have not specified with brackets or quotes around the keyword, Google will use a broad match. Therefore my ad will display on animal websites AND kitchen/bathroom websites as it takes kittens and bathtub as a braod match. Read the article and adjust your keywords accordingly. This will save you money and get your ads to the correct people
3. Keyword Quality score:
Go to any of you AdGroups and select the Keywords tab. There is a tab called 'Columns' with a little arrow. Select this and add the "Quality Score column". This will show you a score out of 10 for each keyword. 10 is good 1 is bad. Keywords with scores less than 3 will often never trigger your ad. This score is based on what Google deems is relevant. To improve the score make sure you AdGroup titles, the keywords, the URLs you ad points to are all linked to each other. e.g:
Adgroup: "Kittens" Keyword "cat food" URL= pets.com
That's it from me for now. Let me know if you found this useful. Please post your own Adwords tips!
Ben
Some great marketing threads found in FBF!
I thought I would see who has any good Google Adwords advice.
I have recently done some research and here is what I have learned. Please feel free to add your advice here.
1. Default settings in Adwords allow your adverts to be displayed on Google Search Partner networks. These comprise mostly of Ebay and Amazon. If you do not want your products shown on these sites then you need to disable this feature. Go to you campaign settings and deselect Google search partners under "networks".
2. Google keyword matching options:When selecting your keywords it is important to tell Google how you want them to trigger your ads. I strongly advice you to read this short article from google: http://support.google.com/adwords/answer/2497836/?hl=en
For example: If my keyword is KITTENS BATHTUB. Since I have not specified with brackets or quotes around the keyword, Google will use a broad match. Therefore my ad will display on animal websites AND kitchen/bathroom websites as it takes kittens and bathtub as a braod match. Read the article and adjust your keywords accordingly. This will save you money and get your ads to the correct people
3. Keyword Quality score:Go to any of you AdGroups and select the Keywords tab. There is a tab called 'Columns' with a little arrow. Select this and add the "Quality Score column". This will show you a score out of 10 for each keyword. 10 is good 1 is bad. Keywords with scores less than 3 will often never trigger your ad. This score is based on what Google deems is relevant. To improve the score make sure you AdGroup titles, the keywords, the URLs you ad points to are all linked to each other. e.g:
Adgroup: "Kittens" Keyword "cat food" URL= pets.com
That's it from me for now. Let me know if you found this useful. Please post your own Adwords tips!
Ben
