Leaflet Drop Marketing Plan Help

[Sage1974]

Hi Everyone

I am about to do a leaflet drop and need to find out more information from the responses I hopefully will get.

I have some idea how to plan the campaign however some of you have more experience and may be able to offer hints and tips.

I need to find out which areas/postcodes are more profitable for me so that next time I can do a more targeted leaflet drop.

I have been advised that my leaflet drop should provide on average 4 deals per 1000 which to me is profitable. Depending on the area's, the more affluent will provide fewer leads but will work out bigger deals than the less affluent areas which will provide more deals.

How do I monitor this? How do I find out if an area/postcode is more or less affluent than another?

Do I go on Zoopla and check the house prices? Or is there another structured plan that I am just not aware of?

 

[nielsen]

Apologies I am not giving you a reply, but just wanted to let you know that I am in exactly the same boat and not sure how to go about it, anyone out there who can point us in the right direction?

Thanks all!

 

[marketingquotes]

This I think is a diffictult one as the responses are hard to keep tabs of.

If you drop a leaflet through a door - then the leaflet could be put to one side and responded to days, weeks or months later - so no 'immediate' response can be observed.

Leaflet drops are effective, but are more a case of scattering seeds.

Regards,

Marketing Quotes Support.

 

[JW54321]

There is data on the average income for each postcode. Not sure where you could buy this information but it is likely to be very expensive.

 

[BobbyBoy]

Hi Everyone


I need to find out which areas/postcodes are more profitable for me so that next time I can do a more targeted leaflet drop.

I'ts going to take ages before you would have enough data to make any kind of statistically accurate decision.

Having undertaken a large scale leafleting campaign for over 10 years I would suggest.

1) Put a response code on each leaflet design (just by the tel number works best)

2) If you're driving traffic to a website then set up a dedicated URL for your leaflets and then track response that way.

3) Don't expect 4 deals per 1000 leaflets - if you get 1 call per 1000 leaflets over the long term you'll be doing fine.

4) Royal Mail always out performed other leaflet companies for us.

5) Print both sides of your leaflet.

Hope this helps

Bobby

 

[MJ Britton]

A few pointers:

Consider buying data from Experian as they use a system called Mosaic to categorise types of consumers.

Make the offer on your leaflet restricted to a certain date and make it clear what it is you want the person to do (e.g. call, email, visit web page).

The headline on your flyer needs to include a clear benefit to the reader. I'm not sure what it is you're marketing, but assuming there's competition, make it clear what makes your offer different, better, of more value.

Build your credibility with satisfied customer testimonials and any recognised accreditations.

 

[Sage1974]

Thanks, I do Debt Management, IVA's PPI claims, Council Tax claims, Mortgage claims and Bank Charge claims.

I have spoken to a marketing guy who is coming to see me tomorrow. He mentioned that it is middle management that I should be targeting and look for postcodes of houses worth £180k upwards.

Thats going to be tricky. I need dermographics.

He also mentioned dropping a 1000 leaflets and wait a week?

 

[Ralph at NWL]

I have used leaflet drops in the past and the results can very greatly. I did a drop of 5000 and got nothing back, on the other hand I did 500 and got 6 leads. On the second one I got the right message to the right people at the right time.

Having a voucher code that people quote is a good way to track, I usually use a special offer (discount, something for free etc.) to encourage them to quote. Also the previous suggestion about a dedicated URL if you are getting people to a website, or you could use a dedicated e mail address or even a dedicated telephone number (I have used a skype telephone number with a recorded message as a cheap way to do this)

I always support testing any marketing campaign so dropping 1000 leaflets and seeing what response you get is a good idea, having said that 1000 leaflets may not be enough to give you a good sample to assess performance.

 

[Perfect Windows]

He also mentioned dropping a 1000 leaflets and wait a week?

There are a couple of problems with this:

1. If you got a response of zero, would you class it as a failure? If you're expecting 4 per 1,000, then you'll have plenty of areas of 1000 houses with no response. If you got 8, would you class it as a success? The same logic applies.

2. I'm still getting calls from leaflets dropped a year ago. Only about 70% or so of people respond within the three weeks after we drop leaflets (only a quarter respond in the first week).

So, I'm afraid that to get a decent test, it's going to have to be bigger and you're going to have to wait longer.

I'm currently getting leaflets out at around £50/1000 solus delivery. For how I'm doing it, you need thread http://www.ukbusinessforums.co.uk/forums/showthread.php?t=200064 ). Alternatively a day's hard graft will get about 1,000 leaflets out, so a couple of working weeks would get you a sample of 10,000.

Hope that helps.

Vin

 

[LetterBox Angels]

Hi I actually run a Leaflet destribution service based in one of the most affluent areas of Central London. PM me and I would provide you with free advice.......

 

[NLDMarketing]

Hello All...

I run & operate a Nationwide Leaflet Distribution Company, we give free advice to anyone considering Leaflet Distribution..

Please PM me and I'll happily issue a report answering any question's you may have.

Regards,

Andy
Nationwide Leaflet Distribution

 

[surgery_cards]

If you are interested we could promote your services in specific health centres/doctor's surgeries across the UK.

Please feel free to contact us & good luck with the leaflet drop.