Leaflet Distribution - good or not?

[bigsie]

A good website is must also, as you want the flyer to direct them to your site for more info.

 

[primrose]

Leaflets would be just one part of your marketing plan - start small and scale up as you see how the responses turn out. Forge links with similar businesses (joing Women in Business meetings and othe small business owner meetings/groups). Contact local schools and make contacts with PTAs as Pamper evenings are always popular to sell your products.

 

[Nwc]

Leaflets are still very effective if they are delivered to the right areas for your service. For example, poorer areas for fast food and wealthier areas for estate agents, gardeners, cleaners etc.
If someone searches online, they will find 20+ companies effectively all offering the same service. This often ends up as price shopping, choosing the cheapest as customers often assume every service is the same. If they have a leaflet, that company is the only one in front of the customer so they are much more likely to go ahead.

GPS tracking is also important. Before this was invented, it was much harder to guarantee the leaflets were delivered properly.

Thanks
Peter

 

[fantheflames]

Hi Kelkel,

Leaflet distribution is a good cost effective way of getting some sales and enquiries. Remember that you shouldnt just be concerned about immediate sales, not all potential customers will want to buy at that moment.
If you have a new shop for example, it is a good way of getting word out and get people talking about you. Also make sure the copy of any leaflet is good, run it past other people before you approve it for print.

Very true. Whenever I receive leaflets, I end up either recycling them or if they peak my interest, I leave them on the fridge for a couple of months and sometimes give them a ring if I need them.

Depends on the business, location, and season... but can be a very good form of marketing for leads.

 

[WeddingsInWales]

I used to deliver millions of leaflets nationally through a network of franchised cleaning agencies and it worked very well, until everyone started creating websites for cleaning agencies on the internet, and then householders no longer responded to the leaflets. So if the service can be quickly found on line, people won't keep the leaflet. If the service cannot be found on line, and is not someting people necessarily think of searhing for, then proactive leafletting might work if service in demand. Or a good niche. One lesson I learnt at the start (in 1988) was to deliver my own leaflets. I knew how many went out and what my response was. On one occasion I paid a leaflet delivery company to deliver 10,000 and got no response. I knoew there was a problem with delivery (not provable) as by this stage I had been delivering my own leaflets as well, and was getting 1:500 sale rate on leaflets. But for doing them personally - trudging the streets of London with a mate who did it free in return for a few pints of ale afterwards - I would have concluded leafletting did not work. So half the battle is getting reliable delivery (solus is mentioned but we had same response when we delivered alongside another business as doing solus) and then the other half is having a proposition that converts to sale at a viable rate. I had this with cleaning services for two decades, then didn't as the percentage sale rate dipped to 10,000 instead of 1:500 over a period of years.