Leaflet Design Thoughts

[benwilkie]

Hi,

I've just been working on a design for a leaflet to advertise b2b for video production services. We offer a wide variety of services to corporate clients and also things such as music videos for bands etc. I'm looking for feedback on the text and design mainly. It's a work in progress and I'm still not 100% happy with it so will be making some tweaks anyway.

We want to do a leaflet drop of around 1000 as a trial in some Surrey cities/big towns, and then more if successful.

We'll be targeting businesses primarily (business parks, office blocks, etc). However I have a question in that have any of you tried sending flyers aimed at businesses to residences on the basis that they might see something they could need at their job anyway? Everyone works somewhere so targeting them at home might work too? If you happen to deliver to a marketing executive's door then maybe he'll still remember it and then at work the next day it could lead somewhere. Or do you believe people turn off to this kind of thing when home from work...

Please can you take a look and give me any suggestions for improvements?

Flyer is available to review at:
imageshack.us/f/818/wilkietvcompanypromotio.jpg/

Thanks,
Ben

 

[ethical PR]

Hi

As you provide video services I would suggest creating a promo reel for your services and then you can email to target businesses in your area with a promotional email.

 

[S-Marketing]

I don't see why you would need leaflets for a business like yours. Marketing a business like yours isn't best done in this way.

Anyway, the leaflet has no clear message, looks unprofessional, gives me the impression that it is not part of a particularly good marketing plan, is untargeted, and has a poor layout. Apart from that, good job

Sorry, but you are going to need to do a lot better than that if you are wanting to generate work in this way. Maybe do some research into good advert design. At the moment yours looks like an example of how not to do it.

 

[Elliottc26]

I know this can be a difficult area for many. Often, so many create their own materials that aren't effective because of lack of knowledge, skills, and experience. This way, you spend money for almost zero return in investment.

This would make you a better advert in business magazines and as an A1 poster for trade shows, etc.,.

A few issues:

1. All the text is central
2. The text isn't selling well
3. Call to action needed
4. Too general, you need to target more specific clients; therefore, you will need a few different versions

Sorry, but this wouldn't get the return you're looking for, am afraid. Easily fixed, but you don't need to waste your money getting these printed as they are.

Think, who am I talking to?

 

[LeafletsInLincs]

Really don't think leaflets would work for your business. Ideally you'd have a website showing what you can do which you'd promote with adwords. Also if you're targeting residential areas 1000 leaflets is a tiny amount.

Best of luck with this.

 

[benwilkie]

Interesting responses. We paid someone (PPH, so I'd hoped for better luck than we've had with fiverr etc) to do the design work but did the copy in-house. I agree that they are not working which is why I posted here, to see what to do about it. Thanks for the suggestions. I agree a showreel video is ideal and we're working on this too for email, but we've not quite found the best way to market yet. Cold calling seems to work but is very labour intensive.

Do you know of any marketing or PR companies or people that may be able to help us get going in the right direction without costing the earth?

 

[S-Marketing]

Interesting responses. We paid someone (PPH, so I'd hoped for better luck than we've had with fiverr etc) to do the design work but did the copy in-house. I agree that they are not working which is why I posted here, to see what to do about it. Thanks for the suggestions. I agree a showreel video is ideal and we're working on this too for email, but we've not quite found the best way to market yet. Cold calling seems to uwork but is very labour intensive.

Do you know of any marketing or PR companies or people that may be able to help us get going in the right direction without costing the earth?

I specialise in marketing service based businesses. I'd work with you for a results based fee as i'd be confident in finding you as much work as you wanted. On the condition that you are good at what you do.

 

[ThePublisher]

In my experience, people rarely respond to 'business' related marketing material received at home, even if it could be something that would be useful where they work. They don't have their work hat on at home.

 

[lanyards]

For me your leaflet is good.
You write about advantages for customer, clean desing, price and call to action. Maybe it's true that other way will be better, but I think it's worth to try many options.

How you want to deliver to your potential customers?

 

[liydjw3]

You should be marketing online!

 

[Richard Glynn]

Hi Ben,

As people said, you need to practice what you preach. If you are producing videos, then videos should be what you use to promote via YouTube. Video blog? Video advice? And so on. Google search for: 'inbound marketing' and 'content marketing'.

If you persist with a leaflet, put the offer as a headline and your company name and branding at the bottom. Cut the copy by half.

But If I was a video producer, I'd exhaust all the online video promotion strategies first before I went into print.

www.reelseo.com is a great resource.

Good luck,

Richard