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Does anybody on here use lead generation websites to grow the business? I've looked at ServiceStart and was wondering if (a) anybody uses this? AND (b) there are any other good sites out there?
Thanks in advance![]()
then why sign up for it :|
The term "lead" is horribly misused.
As a classicaly trained sales guy and having liked the Customer Centric Selling programme more than most others, there is only ever a "lead" if there is a need. In other words, if someone doesn't have a problem (B2B) or desire (B2C, then you're unlikely to sell to them without a whole stack or work. And often the work isn't worth putting in.
Clicks aren't leads. Names in a list aren't leads, unless you've established those people have a need. Meetings may not be leads, unless you know that a need is motivation them meeting you.
The Twitter Sales Leads tool discovers people tweeting a need for what you do on Twitter. Not all may be leads because it's nigh on impossible to match a need every time, but the overall rate of potentials is fairly high.
IH
This is what I define as a lead.
Impression = someone see's your ad/hears about you/see's your PPC
Enquiry = someone clicks through/phones up/emails in (to find out more info)
Lead = expresses a desire to use your service and information is exchanged
Instruction = someone says they want to use your services and puts things in place to make a payment
Sale = money changes hands