Lead generation vs Agency? Help!

[morgan55]

I'm thinking to set up a business that will provide new customers for mid-size high-tech companies dealing with large businesses.

My core activities and skills will be generating ideas for new potential projects, finding prospect customers and helping to close the deal. My profit will come from a % on the sales value and, potentially, a fixed ongoing fee.

I will need to come up with idea in order to generate new leads. Also, the quantity of these will not be so high on a monthly basis as I'll provide with a few customers for expensive projects.

I'm struggling to understand whether this would be just a lead generation business or more like an Agency? I'd like to build my own brand at the same time.

Thanks for your help,
Morgan

 

[morgan55]

uppppppppp

 

[Igneous D]

If they are high value and you want to form more of a brand. I think you would be better going down the agency/consultancy route and building a relationship with these customers. This way you add value rather than just provide leads - there is nothing wrong with just supplying leads but it is more difficult to add value

Good Luck

Igneous Marketing

 

[morgan55]

If they are high value and you want to form more of a brand. I think you would be better going down the agency/consultancy route and building a relationship with these customers. This way you add value rather than just provide leads - there is nothing wrong with just supplying leads but it is more difficult to add value

Good Luck

Igneous Marketing

Thanks Igneous.

How would you do in terms of disclosing the technology suppliers you're working with? Would you say on your website that your solutions are provided by ACME X and ACME Y? Or would you disclose this just when you arrange the meeting with a potential customer?

I'm concerned that potential customers will reach my technology providers thanks to my marketing efforts (and I would lose then business).

 

[Igneous D]

I understand but don't forget it is the service you wrap around the product you are buying that often makes them buy from you. Does the supplier also supply directly to the market? If they do I would probably talk about the product, the benefits to the individual and how you work with the customer on your website without revealing the brand.

It also really depends on the brand itself. If I was buying a TV and it was Sony then that would be a benefit. If the supplier company/brand is not well known to you target audience then it really won't matter.

Hope that makes sense

Igneous Marketing

 

This is quite nonn-specific, but then perhaps you don't want to reveal too much at this stage?

To clarify, will you be dealing with end customers, working on the solution to a problem, then finding a supplier, or will you be working with suppliers looking to develop a product, then finding the market for it?

 

[morgan55]

Hi guys,

thank you both for your answers. Invaluable advices.

For Igneous: The supplier already supply the market directly already. I would actually help them out to get more potential customers on board. And, actually, all the end-customers would be redirected to my supplier's office.

Therefore, there is no special service for my end consumers from my side. Apart from the fact that I'll make introductions and manage the sales process.

For funding: good question. The idea is to find an end customer, analyse its problems, then point him to the right solution. At the same time, I might have some involvement in my supplier product development but not from day 1. It'll come maybe later on.


Anyway, given all the above, I think the best way to go at the moment is to reveal the brands on the website.

 

[Igneous D]

I understand but don't forget you are the sales service and theirfore the process, website, approach must all ooze quality and even value add - this is the way you can build a brand from this business.

Good Luck

Igneous Marketing

 

[morgan55]

I understand but don't forget you are the sales service and theirfore the process, website, approach must all ooze quality and even value add - this is the way you can build a brand from this business.

Good Luck

Igneous Marketing

Well said!