Landing Page Report in Analytics

[Sparetoolparts]

Hi Guys

I'm not sure if this is the correct location for this post but I'll try here first

I have rejigged my menu structure in my Magento Website, and before I pull the trigger I want to make sure my SEO won't be affected, I have sorted all my category pages by using 301 redirects, but now I want to do the same with the products in the newly created/moved categories.

To narrow down my search for my top 500 landing pages so I can simply update these I have ran the Google Analytics Landing Page Reports what it is showing is this:

/bosch-pbs-60-slide-plate-1601098007-spare-part-type-0603275003.html
/bosch-arm-360-spare-parts-list-type-3-600-ha6-275.html
/bosch-gex-150-ac-spare-parts-list-type-0601372742.html
/bosch-pss-230-parts-set-1607000902-spare-part-type-0603254042.html
/bosch-asg-52-saw-chain-1607031144-spare-part-type-0600870042.html
/hitachi-c-8fse-table-insert-329421-spare-part.html

Does the "/" on these links mean that my customers are landing directly on my product pages and not coming in via category link. e.g.

/Bosch/Drills/Cordless/bosch-pbs-60-slide-plate-1601098007-spare-part-type-0603275003.html

I have looked at over 5000 of my landing pages and all are showing the

/bosch-pbs-60-slide-plate-1601098007-spare-part-type-0603275003.html

configuration so in my thinking I wouldn't need to bother with 301 redirects as they are going to straight to the products and not through a category.

Can someone please confirm this

 

[PugDigitalUK]

The Google Analytics 'Landing Pages' report will display the pages through which visitors entered your website. I would strongly recommend overlaying the secondary dimension for Source/Medium to further understand traffic sources, which will help you to ascertain how users have arrived at a specific landing page.

Furthermore, analyse your 'Goal Flow' within GA to further understand a typical user journey which leads to a conversion. This should in short help you make data lead-based decisions with regards to redirects.

 

[Sparetoolparts]

Hi Pug

Yes I know what the landing page report is for, but my question was more about the results I exported.

 

[Steve Alphabet]

How are you defining the "top" landing pages? Sessions/page views v conversions/goal completions etc?

 

[webgeek]

@Sparetoolparts - you are correct. If the landing page report is showing /blah.html instead of /widgets/blue/blah.html then they came directly to the http://www.somedomain.com/blah.html URL, without the categories/subcategories.

 

[Sparetoolparts]

was hoping for that outcome Webgeek, I think I'll be ok then and I shouldnt lose too much if any SEO juice based on my URL's

I just have to worry about site speed next :-o