Keeping costs down when starting off

thomasa

Free Member
Mar 4, 2015
4
1
Hey guys, I have an idea for a business that I'm looking in to for the past while. The start up costs are low (sub £2k and this includes opening stock, web domain and hosting). I'm going to be using BigCommerce but I do want to tweak it a little bit (I have about 3-4 other websites that I'd like to implement ideas from). However I have zero web design skills so this will bump up my start up costs somewhat. I know some will say just go with what the theme gives you to begin with but I really do want to change a couple of things before beginning. I need to shop around for prices, but would anyone here have had a designer work on their sites before similar to what I'm looking for? What should I be expecting to pay (looking to change homepage layout, strip it all back really, to remove the 'create an account' option and to change the add to basket functionality also to something a bit slicker)? How long is a piece of string, I know, but just thought I'd throw it out there.
 

thomasa

Free Member
Mar 4, 2015
4
1
Thanks. There's free themes and paid themes. The Classic Next theme is one I was looking at (as it's free) but if it's better to pay the $150 for an improved theme (or one that will be easier to modify for what I'm looking for), then it's probably better to go for the latter.
 
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Alan

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  • Aug 16, 2011
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    Are these changes are critical to the success of your venture? I ask this as most e-commerce ventures I have seen have been mega disasters, mainly because of lack of investment in marketing and nothing to do with the features of the websites. So I'm suggesting if your budget is low, (as it would appear) then save your cash for initial marketing.
     
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    thomasa

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    Mar 4, 2015
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    Critical might be a strong word for me to use but I've come across far too many sites out there that are cluttered and just off-putting for a potential customer. So I'd like to get that 'right' from the beginning. I want to make it as easy as possible to make a purchase. Appreciate the advice on marketing, it's next on the list!
     
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    Alan

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  • Aug 16, 2011
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    Some friendly advice, don't take it the wrong way, but what makes you think that what you think about sites is right? You are only one person, and you may not even be the target customer for your products. Maybe, just maybe (only saying this to make a point), these cluttered sites actually work better than easy to use sites, you don't know as you don't know their sales performance.

    If you take a more detached approach to your business, and stop trying to be a web designer day one, you may find some revelations. Drill down into who are you target customers, what are their buying patterns, get opinions from them (potential customers), seek expert advice (friendly competitors if you can find them) etc. Once you have a clearer picture you can start to design. Maybe you already have a clear picture, which is great.
     
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    antropy

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    Aug 2, 2010
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    I want to make it as easy as possible to make a purchase.
    This is really a massively important and underestimated aspect of ecommerce. Make sure that the changes you're wanting really do make it easier for your target market though.
     
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    Chris Ashdown

    Free Member
  • Dec 7, 2003
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    Have to agree with all the above

    In my experience it took me a year of running a standard site before i had any real idea of what modifications i wanted and could ask the right questions and show samples to get the designer to do his stuff

    Designers all have different skills but most have one thing lacking they do not run commercial e-commerce shops they just design them. they are wonderful at knowing the modern colours to display your products, the most up to date layouts, and may even have experience of similar sites but very little knowledge of where and how you want your site to compete in its own market.

    A sad fact is many great looking and performing sites just don't sell, they win awards and all that and fully show the skill of the designers in design, just ask many PLC's. Sites are for selling only design can either help or hinder and you need experience in your chosen field to know what works and what doesn't
     
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    Pish_Pash

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    Feb 1, 2013
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    I'll tell you how to keep costs down when starting off - do a lot of reading, learning & do it yourself. I didn't know anything about web design or cart software...when I started, even now I'm a rank amateur, but you don't need to be an expert when starting out.

    My e-commerce startup costs were £50 for my website...I launched on Ebay & Amazon too....that was 2 years ago.

    I tell you one thing...if I'd had high startup costs, then I possibly would have given up long before business (eventually) snowballed.

    Be careful...just about everyone has an angle & has something to sell you on here. everyone will say you need this, you need that...you need to pay this expert etc etc. Choose from any of the following...

    "You need an accountant asap" (pah)
    "You need to procure xyz accountancy software"
    "You need to pay for SEO"
    "You need a proper theme"
    "Speak to a card merchant expert"
    "You need to incorporate your Limited company via a specialist" (extreme pah)
    blah blah...

    & on it goes. Everyone *but* everyone wants a piece of you...there's a whole industry setup around this. Yet when you're starting up, that the least convenient time to be faced with (high) costs.

    you don't need any of them...providing you've a head on your shoulders & can read - the power of the internet, all of the info is out there, just got to access it.

    you DO need products that people want...at the right price & you also need customer trust ....with those 3 ingredients you're 80% of the way there....the rest is window dressing or can be kicked further down the road. Do you really think someone is going to think "Hmm...I like that product, it's well priced, but dear oh dear the colour scheme of this website is not to my liking, I think I'll pass"???!
     
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    japancool

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  • Jul 11, 2013
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    I'll tell you how to keep costs down when starting off - do a lot of reading, learning & do it yourself. I didn't know anything about web design or cart software...when I started, even now I'm a rank amateur, but you don't need to be an expert when starting out.

    My e-commerce startup costs were £50 for my website...I launched on Ebay & Amazon too....that was 2 years ago.

    I tell you one thing...if I'd had high startup costs, then I possibly would have given up long before business (eventually) snowballed.

    Be careful...just about everyone has an angle & has something to sell you on here. everyone will say you need this, you need that...you need to pay this expert etc etc. Choose from any of the following...

    "You need an accountant asap" (pah)
    "You need to procure xyz accountancy software"
    "You need to pay for SEO"
    "You need a proper theme"
    "Speak to a card merchant expert"
    "You need to incorporate your Limited company via a specialist" (extreme pah)
    blah blah...

    & on it goes. Everyone *but* everyone wants a piece of you...there's a whole industry setup around this. Yet when you're starting up, that the least convenient time to be faced with (high) costs.

    you don't need any of them...providing you've a head on your shoulders & can read - the power of the internet, all of the info is out there, just got to access it.

    you DO need products that people want...at the right price & you also need customer trust ....with those 3 ingredients you're 80% of the way there....the rest is window dressing or can be kicked further down the road. Do you really think someone is going to think "Hmm...I like that product, it's well priced, but dear oh dear the colour scheme of this website is not to my liking, I think I'll pass"???!

    This. It is worth repeating.
     
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    thomasa

    Free Member
    Mar 4, 2015
    4
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    "Some friendly advice, don't take it the wrong way, but what makes you think that what you think about sites is right?"

    True, and I may be wrong with my idea of what is right. Hence me typing 'right' in the last post! But I still think that the easier you make it for the customer to buy, the better. I'm not trying to be a web designer but I still would like some input in what goes live. I'll throw some ideas at a designer and go from there. I know my target customers, now getting them to see the product online and then buy is the hard part. Appreciate the comments :)


    "If you want to do it on the cheap try Shopify."

    Much of a muchness between this and Bigcommerce? I've trialed both and I prefer the later if I'm honest. But open to some persuasion. But then again, I still think I'll need someone on board so it will probably work out the same on price in the end.


    "My concern was the use of the term 'more slick', you have to be careful not to have style over substance."

    By slick I meant a clean and uncluttered site (but still containing the necessary info for the potential customer, who we are, what we do, returns info and so on) but just laid out in a, eh, slick way!


    "In my experience it took me a year of running a standard site before i had any real idea of what modifications i wanted and could ask the right questions and show samples to get the designer to do his stuff"

    Thanks Chris. Did you begin with a designer or was your first sitdown a year into business? All other points noted, ideally I'd be looking to have someone design who has designed other sites on say, Shopify or Bigcommerce.


    "I'll tell you how to keep costs down when starting off - do a lot of reading, learning & do it yourself. I didn't know anything about web design or cart software...when I started, even now I'm a rank amateur, but you don't need to be an expert when starting out."

    Thanks. I have been doing a lot of reading and a lot of listening but when it comes to web design I really do think it's better to have someone that has experience in the area, otherwise it will show up at some stage. Same goes for the photography end of things, I'd prefer to spend some extra cash and have someone experienced in taking product shots than wasting my time trying to replicate it (and not coming anywhere close in the end). I don't need to have professional photos, true, but I want them. I think this is actually something that is massively overlooked! £50 is good going. I'm looking at $30 p/m for the website and then a designer on top of that. Stock is separate of course.


    Thanks for all the advice guys.
     
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    Dejay1788

    Free Member
    Jun 22, 2014
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    "Some friendly advice, don't take it the wrong way, but what makes you think that what you think about sites is right?"

    True, and I may be wrong with my idea of what is right. Hence me typing 'right' in the last post! But I still think that the easier you make it for the customer to buy, the better. I'm not trying to be a web designer but I still would like some input in what goes live. I'll throw some ideas at a designer and go from there. I know my target customers, now getting them to see the product online and then buy is the hard part. Appreciate the comments :)


    "If you want to do it on the cheap try Shopify."

    Much of a muchness between this and Bigcommerce? I've trialed both and I prefer the later if I'm honest. But open to some persuasion. But then again, I still think I'll need someone on board so it will probably work out the same on price in the end.


    "My concern was the use of the term 'more slick', you have to be careful not to have style over substance."

    By slick I meant a clean and uncluttered site (but still containing the necessary info for the potential customer, who we are, what we do, returns info and so on) but just laid out in a, eh, slick way!


    "In my experience it took me a year of running a standard site before i had any real idea of what modifications i wanted and could ask the right questions and show samples to get the designer to do his stuff"

    Thanks Chris. Did you begin with a designer or was your first sitdown a year into business? All other points noted, ideally I'd be looking to have someone design who has designed other sites on say, Shopify or Bigcommerce.


    "I'll tell you how to keep costs down when starting off - do a lot of reading, learning & do it yourself. I didn't know anything about web design or cart software...when I started, even now I'm a rank amateur, but you don't need to be an expert when starting out."

    Thanks. I have been doing a lot of reading and a lot of listening but when it comes to web design I really do think it's better to have someone that has experience in the area, otherwise it will show up at some stage. Same goes for the photography end of things, I'd prefer to spend some extra cash and have someone experienced in taking product shots than wasting my time trying to replicate it (and not coming anywhere close in the end). I don't need to have professional photos, true, but I want them. I think this is actually something that is massively overlooked! £50 is good going. I'm looking at $30 p/m for the website and then a designer on top of that. Stock is separate of course.


    Thanks for all the advice guys.

    I've never used Big Commerce myself, but if it's much the same then I shouldn't see an issue with you being able to use that to set yourself up cheaply.

    I used Shopify, I had no knowledge of web design or code when I set my store up, and I can openly admit it wasn't the best website in the world, but it was a good solid website to build from and was incredibly easy to do - even with a free theme.

    I know with shopify they recommend designers you can work with and it advises a rough price bracket for their work.
     
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    Earplugsprotection

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    Mar 1, 2015
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    My suggestion is Shopify to build foundations upon and grow from there. Keep it simple and if product meets a demand people will buy it, regardless of colour scheme etc etc. Amazon and Ebay for example sites work pretty well :) and their sites are not over designed etc and simple, clean format.
     
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    Chris Ashdown

    Free Member
  • Dec 7, 2003
    13,382
    3,002
    Norfolk
    I stared with a standard sellerdeck template for the first year or so, then made some changes and after two years went for a fresh new design dy a designer

    One thing is that many try and offer a very cheap start up package, but you must look at the long term regarding software, the basics are fine when its just one of you using it, but what happens when you have 6 or more staff all logging on at the same time. Its hard to change platforms to match growth and cost thousands to keep the links and seo happy when you change, so make sure you buy the most expandable software when you start even if its over £500 rather than £50 its well worth the extra money, also often better to own the software rather than a monthly payment as many companies in the past gone bust and left users in the learch
     
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    Matt Thorpe

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    Apr 13, 2015
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    As a few of the guys on here have said, don't over-indulge in the design of your site because it can be expensive and not really help convert more sales. You can make the site more slick just by adding some great stock photography. This can really change the appearance.

    Any website is work in progress so I would launch your site and then monitor the success of the areas you are worried about. That way you can tweak until it performs the way you want it.

    There are some pretty dull looking sites out there with truly mind-blowing conversion rates. Make Google analytics your best friend and use the science rather than your heart.
     
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    Ste Hughes

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    Nov 27, 2010
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    England.
    OP, if you want my advice I would not even start with a website. (and I actually do ecommerce unlike a lot of these guys)

    Sell on ebay and amazon. You will have kinks in your system, you will need to learn the best ways to ship your goods and this way you can test your market with little effort while making money.

    I would not even buy stock, seriously. List everything your supplier sells and order it with next day shipping when people buy it.

    This will allow you to learn the whole process, best ways to ship items, best ways to pack them, you will be building a list of customers while your at it...

    And after all the fees if you are still making money while selling at rock bottom ebay prices you will know you can do well when you start to add in real overheads like storage costs, staff and what not.

    I would not touch a website until you know it will work, and I am a former web designer....

    It will do you a lot of good to do it this way.
     
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