Is This Logo Effective?

[pdhulme]

Sorry, Had to put it on our Pinterest Board. All comments welcome (New Business idea unconnected with MassMsg)

https://pinterest.com/pin/130322982939555451/

 

[Christine Hough]

Doctor downsize?

I find it puzzling. Not sure what you are offering?
Is it an estate agent to sell your property?
Or are you buying houses from them?
Are you providing the downsized property?
Or are you a removal firm?

To be honest it puts me off.
Selling it on 'stress free' without saying what you do sounds fishy to me!
I'll decide how to reduce my stress, (with or without you) when you tell me what you do clearly without spin.
And what is all the medical illusion about!

 

[Billmccallum]

Doctor downsize?

I find it puzzling. Not sure what you are offering?
Is it an estate agent to sell your property?
Or are you buying houses from them?
Are you providing the downsized property?
Or are you a removal firm?

To be honest it puts me off.
Selling it on 'stress free' without saying what you do sounds fishy to me!
I'll decide how to reduce my stress, (with or without you) when you tell me what you do clearly without spin.
And what is all the medical illusion about!

Ditto.......

 

[ChalkyJim]

Its not bad, i would of maybe had the bit after the house lower in spikes simulating calmer and maybe graduated to green as all calm ..

 

[MASSEY]

What about people who aren't downsizing?

With the medical reference i would expect to see some sort of green worked into the logo to match the greens in the operating theater.

You might want to put a couple of windows and a door in between the house shape, some people will miss the house and probably think you are some sort of willy surgeon.

 

[Billmccallum]

What about people who aren't downsizing?

With the medical reference i would expect to see some sort of green worked into the logo to match the greens in the operating theater.

You might want to put a couple of windows and a door in between the house shape, some people will miss the house and probably think you are some sort of willy surgeon.

Gone to bed giggling...thanks

 

[KeithP]

The company in question won't be acting for Clients who are selling Flats, Maisonettes or Bungalows then?

 

[davewright13]

It's a great logo that's for sure but agree that it's a little confusing

 

[andygambles]

Logo is not affective. Immediate thoughts are it is a medical center.

 

[superdooper500]

In theory you have lots of aspects about your logo, name and branding that would seem somewhat appropriate if you already know about the brand (i.e you created it, you know about it). However, most people will not know about your company or what it does.

Personally, I find the whole reference to doctors and medical very confusing, and extremely distracting to your overall message. If i'm honest it also smacks a little bit of cheap and 'american', which is ok if its the market you're going for e.g "call 1-800-DR DOWNSIZE Now!!!!!!!!!!!!", but I assume as it seems to be a non-essential service, you're going for a more premium and discerning customer?

Personally I would have a rethink on the name and strapline, and then have a bash at a more refined and sophisticated logo. Presuming your brand is about downsizing property or similar, I would consider something along the lines of a nice text based logo, with some sort of outline of a smaller house inside a larger house. Whilst it might not be glamorous or gimmicky, there is a lot to be said for the 'ronseal' (does exactly what it says on the tin) approach in order to get your message understood as easily as possible, especially when you won't have the marketing communications budget to make your brand 'sticky'.

Best of luck!

 

[kevin.doran]

Sorry, Had to put it on our Pinterest Board. All comments welcome (New Business idea unconnected with MassMsg)

https://pinterest.com/pin/130322982939555451/

Did you get your inspiration from http://removalmasters.co.uk/

 

[Christine Hough]

You do need to say what your service in downsizing is,

from advising and walking people through the process, to buying their property, to selling them a smaller home, to doing the removals and disposing of excess furniture.

Please say what you are offering.

 

[FIZIX Agency]

IIf i'm honest it also smacks a little bit of cheap and 'american', which is ok if its the market you're going for e.g "call 1-800-DR DOWNSIZE Now!!!!!!!!!!!!", but I assume as it seems to be a non-essential service, you're going for a more premium and discerning customer?

That was my first thought too. The name "Dr. Downsize" and the logo; I was thinking cheap, hack. I don't think I'm alone in getting negative feelings from companies that misuse title in their name.

If you are going to be clever, I think you need to be very careful because you can bring about lot's of negative connotations.


Just a tip; when creating a brand think about why someone will want to use your company and why you are offering the services you are; think about the most basic needs.

Then think about the basic emotional connections between the consumer and those needs and build a brand strategy around that and use it to guide your brand design.

 

[pdhulme]

Really appreciate your feedback everyone. Probably look at another name and logo style.

To answer some posts about what the business actually offers:

1: A Book which is the ultimate "How To" guide to downsizing in later life. Covers everything from how to get the right agent & solicitor, presenting & staging your house for sale, tips on how to sell for the right price, decluttering, choosing the right place to move to and a detailed plan for the actual move. I have been in this sphere of work for 10 years and wanted to share my knowledge.

2: Individual personal consultancy for people who want a full service to support their downsizing move.


My question "Is this Logo effective" was answered with a resounding 'NO'
. I am trying to get to a simple demonstration of all of the services I can offer.....Back to the drawing board!!

Thanks again to everyone who took time to post and share their knowledge

 

[PrestonLad]

some people will miss the house and probably think you are some sort of willy surgeon.

If he is that sort of surgeon, he needs a new name or he'll be out of business within a week.

 

[Christine Hough]

A book!! Well I was well wide of the mark!

 

[pdhulme]

Christine,

I really appreciate your feedback. I wanted to see what impact the logo & strap line had and the comments confirmed I need something simpler.

I will keep going

Regards

Phill

 

[pdhulme]

If he is that sort of surgeon, he needs a new name or he'll be out of business within a week.

This is one area I cannot afford to Downsize

 

[pdhulme]

Did you get your inspiration from http://removalmasters.co.uk/

Had not seen this site before but Logo very similar. Most comments have confirmed I may but going in wrong direction so back to drawing board

 

[pdhulme]

In theory you have lots of aspects about your logo, name and branding that would seem somewhat appropriate if you already know about the brand (i.e you created it, you know about it). However, most people will not know about your company or what it does.

Personally, I find the whole reference to doctors and medical very confusing, and extremely distracting to your overall message. If i'm honest it also smacks a little bit of cheap and 'american', which is ok if its the market you're going for e.g "call 1-800-DR DOWNSIZE Now!!!!!!!!!!!!", but I assume as it seems to be a non-essential service, you're going for a more premium and discerning customer?

Personally I would have a rethink on the name and strapline, and then have a bash at a more refined and sophisticated logo. Presuming your brand is about downsizing property or similar, I would consider something along the lines of a nice text based logo, with some sort of outline of a smaller house inside a larger house. Whilst it might not be glamorous or gimmicky, there is a lot to be said for the 'ronseal' (does exactly what it says on the tin) approach in order to get your message understood as easily as possible, especially when you won't have the marketing communications budget to make your brand 'sticky'.

Best of luck!

I think you are right and I am going to rethink name and logo for something much simpler. Getting the message understood is critical, so i am very grateful for your input

Cheers

Phill

 

[pdhulme]

That was my first thought too. The name "Dr. Downsize" and the logo; I was thinking cheap, hack. I don't think I'm alone in getting negative feelings from companies that misuse title in their name.

If you are going to be clever, I think you need to be very careful because you can bring about lot's of negative connotations.


Just a tip; when creating a brand think about why someone will want to use your company and why you are offering the services you are; think about the most basic needs.

Then think about the basic emotional connections between the consumer and those needs and build a brand strategy around that and use it to guide your brand design.

This post has made me rethink what the whole logo and strap line should be. 100% agree that the basic needs are what I should be targeting as the focus of the brand.
My experience is successfully guiding older people through selling their home, buying another and handling their actual move process - I am rethinking the logo and tagline to promote this.

Cheers

Phill

 

[DanielSalesConsultant]

Is it a doctors surgery? Prescription pick-up service? or an Estate Agent or all three?

 

[superdooper500]

I think you are right and I am going to rethink name and logo for something much simpler. Getting the message understood is critical, so i am very grateful for your input

Cheers

Phill

No problem at all, happy to cast my eye over your next revisions too if it helps. Best of luck.

 

[PrestonLad]

Perhaps take the Ronseal approach... just say what it is.

"Downsize your home"
"Downsize your home - a complete guide"
"How to find the perfect downsized home"
"Step-by-Step guide to finding a smaller home"

A few people have put their mind to understanding your original proposed logo and name. Maybe someone can turn that into a catchy idea for you. Thinking caps on, everyone!

 

[MASSEY]

If he is that sort of surgeon, he needs a new name or he'll be out of business within a week.

You might need an up size, but don't think everyone is in the same boat as you

 

[PrestonLad]

You might need an up size, but don't think everyone is in the same boat as you

Sometime I think I'd need one of those microsurgeons.

It depends on the weather.

 

[aprilfloyd]

The name and heartbeat is good, but I would advise you separate your logo from your tagline.

This will make it cleaner.

When creating a logo - think of all the different devices and media it will be viewed on. With the tag line there is too much information.

For example, how will it look on a mobile phone, or web page or large print, on twitter, as an icon.

There is a reason why large companies have simple, clear and memorable logos.

 

[ChalkyJim]

sometimes less is more , look at the big Companies they do not have taglines and stuff but simple sharp clear memorable logos.

mind you that Samsung is crap they never even bothered lining the oval but even they got away with it

so its not critical . one thing i have found is the ability for reduction on logos is critical ,had some logos that looked great large but reduced , just looked like a blur on business cards and such . so be warned ..

 

[TotallySport]

i thought it was a service for retiring porn stars, i didn't see the strap line