Is my business idea worth it?

[RemoTheBoss]

Hello everyone,

I am thinking of starting a small start up selling All kinds of custom made business cards, including metal, plastic, PVC cards. I have already talked to one of my business partner in China, who would produce the cards in the factory there. I am thinking about setting up a website which allow customers to order larger quantities or as much as they want to order business card which is completely customized for them.However, I just don't know if there is any market for this. I would really appreciate your views on this.

Thanks

 

[Nosgaming uk]

in the UK the business card market seems to be led by companies such as vista print who always seem to have offers on and I see TV ads for them all the time I think you would need to have quite a strong USP with your business cards in order to compete.

 

[Cromulent]

I like the idea of a metal business card. Could look quite classy if done correctly (brushed aluminium or steel or something).

I'd just be concerned about the price. Hit the right price point and I'm sure some people would be interested (I'm aware that these would be considered luxury items and therefore would have a premium price associated with them but there are premium prices and premium prices).

 

[vvaannmmaann]

Can your guy in China match these people?
http://www.plasmadesign.co.uk/

 

[RemoTheBoss]

Hello yes, I had a look at this website. Of course the quality of our card can be as good as or even better than plasmadesign, plus the production charge in china is cheap (but high quality), so that's what I was thinking. But it seems like competition is high.

 

[Nuno]

Business cards are a declining market.

Smartphones with apps give a better way of storing relevant information.
'Smart' gimmicky cards have never really worked: now they are a minority part of a diminishing market.
People don't want to wait for cards. Next day delivery of small laser print runs are reasonably popular, but used by many printers as loss leaders to make customers aware of other services.

Sorry, but I don't think this has legs.

 

[Jason L]

However, I just don't know if there is any market for this

There may well be a market, but the big question will be how to reach that market?

A cash-strapped startup will likely just go cheap and cheerful, not who you want to target.

Maybe your market is creative businesses who really want something that stands out?

I still think business cards have a place - there are plenty of networking events where real people meet face-to-face

 

[LowPrices.uk]

There is a market for this. However, you are going to have to be absolutely brilliant at marketing yourself to get people ordering, as you have very big competitors.