C
cardinal
- Original Poster
- #1
Whats the best way to market an online company. Quite new to marketing, but looking to market http://www.buyacar.co.uk/cars/new_cars.jhtml for a friend.
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I keep stressing that content is what builds links.
^^ Exactly, unique content is king!
Google have been fighting this cause for at least 7 years now, and have gotten pretty good at recognising and devaluing common paid link formats.
The question here is...should you HAVE to buy links? The answer is, no. I keep stressing that content is what builds links. As long as you write content for people to engage with, the natural links will follow. Sure, approach webmasters and sell the VALUE of them linking in with your site - I.E what you can offer their websites visitors that they don't offer, hence offering visitors to that site a rounded experience.
Write good content, network through social media and use the old fashioned method of contacting web masters individually and selling them the benefit of linking into your site, the link profile will follow and believe me, it will be a bloody good one if done properly.
Great content alone will NOT get you higher rankings thats just a fact. With many site on the net why do you think any webmaster will want to give you a link.
Google values backlinks, just check any high ranking site and you'll see a lot of them from big boys like moneysupermarket buy links excessively and yes having the right anchor text helps
Its how you buy the links, doing it the old fashioned way of buying on links from site that blantly advertise like text link ads will just get you penalised. there are many ways of buying links more discretly like through blog posts and a recent phenenomena of profile links.
Can anyone show me a site which does well on competetive terms simply on good old fashioned content. Unless you're Martin lewis of the moneysavingexperts. But then again he has a massive PR machine and gets highly valuable links from the press. On page optimisation is great BUT it wont cut it for competetive keywords.
Getting backlinks is core for seo and the choice is yours of how you get it weather its free or paid, just dont buy them from link farms like directories and sites that blatantly sell these
That is that great content builds backlinks
All very well, but people don't realise that most websites are NOT content based eg: they don't and aren't built to hoard pages of text to SEO - that's not their model, so cannot drive visitors that way.
First one is that most people have little or no idea of how to optimize a site with content or without content. So much importance is put into the look and feel and jazzy appeal that the original intention is lost.
What is that ? to cultivate business
Create one two or however many you need, sites that ARE content driven and all the main links are pointing to the master site
With the greatest respect to this comment, there are two responses.
First one is that most people have little or no idea of how to optimize a site with content or without content. So much importance is put into the look and feel and jazzy appeal that the original intention is lost.
What is that ? to cultivate business
Second response is to realise the best way to get traffic IS relevant content.
Now if that cannot be done for artistic or corporate look reasons, then go satellite.
What do I mean?
Cretae one two or however many you need, sites that ARE content driven and all the main links are pointing to the master site - the raison d'etre for being web present. The rest point to affiliate driven complementary links
These sites are the traffic engines and will deliver top quality pre qualified visitors to your destination.
Worth every last penny you spend on however many sites you create. Costly? absolutely not....
Know how to do it?
Yes - good, get on and do it
No - call me and I shall show you exactly how (shameless plug)
It is too easy a solution to afford to miss it - 0117 230 3505 - you owe it to your great site that lies presently silent in the void of cyber space.
Jonathan
Maybe because I have not mentioned my site - duh!
This ought to give you an idea of how many of the people are doing
http://tinyurl.com/ybcnd7f
Template or WYSIWYG both work fine
Jonathan
NO!!! I found this out the hard way.
To shorten a long story, I had built up a site that was making about £1000 a month selling humor related products. The site was getting about 1500 uv's a day. I found a huge site that was offering paid text links and I jumped right in. Within two months my site took a nose dive.
I put this down to buying the links.
I decided to contact the other sites that had bought links from this site and without exeption all who got back to me had noticed an 80% drop in google traffic as did the site that was selling the links.
Bit confused as to how this would help people get sales.?
Earl
filter the main most profitable ,for starters the top 20 most profitable
Choose site name from the best keywords or one keyword - i.e best home insulation solutions.com
Alexa rating of around 68,000. Getting in the top 100K out of 80 million and that means Traffic - and valuable potential sales customers.
I would like to feel that I have been as transparent as possible in sharing how to best serve yourself on the web on a budget.
if the links are not "organically" produced as google themselves state they will penalize you without a doubt.
Yes, its just that easy isn't it. Except it will cost a fortune to retain those keywords. They'll start at 30p, then when bidding happens - a few days later, they'll cost £1/£2 for each one - Na, this is costly...
Keyword domains went out years ago, they worked once, but the search engines are too smart for these webmaster games, and now they carry little weight. Their no longer trendy and leave a look of amateur about the site to which their attached.
You want Branding, domains are important, not for SEO, but are more about 'Presence' and identity. I've seen many naff keyword domains, and I'd never remember any of them - and a domain must be remembered if to have the desired effect.
Hardly, I did exactly the above 7 years ago, got a Alexa rank of 79'000, but to get it was easier back then as anybody would hand over links - but now this is very different hehe. And you'll find this out.
But Alexa rank can be manipulated easily by anybody, and nobody cares about Alexa rankings, if anything the kiddies are just after Google's PR, making chasing Alexa pointless.
Thats very kind of you, but you assume we all need to know this affiliate crap, and we don't. Besides, I doubt there's much you can teach me, seeing as I tried all this stuff years before you probably read about it.
People always make out they know this giant web success secret, but they don't know, and even if they had that mega idea, its useless without the various triggers to make it all work. BTW, you won't know what the triggers are - but I can tell you its nothing to do with affiliate stuff nor 'secrets', you won't find it on any forum, blog, newsletter or membership style website. You have to learn by trial and error, and there's no substitute for experience, no quick routes to get rich without this trigger - that's it.