Lots of sourcing agents will be along in a minute to tell you you do. There is a barber's forum where you can ask if you need a haircut too!
This is one of the pithiest and apropos answers I have seen on this subject.
My answer is not without bias either, because I have a very firm opinion on the subject, having taught hundreds of people, mostly newbies, how to safely source and import from China.
With a lifetime of experience in shipping, exporting, and importing, I know the ropes and since retiring I have kept my brain active by teaching others.
Alibaba has a huge listing of suppliers, a large number of whom are masquerading as manufacturers. Those traders will never give you the best price because they are buying from real manufacturers and adding their margin.
There are safe sourcing sites (not Alibaba) where what you see is what you get. If a supplier is listed as a manufacturer, that is what they are. When dealing with traders you will find that they tend to be much more inflexible on MOQs than the manufacturers are.
It is possible to negotiate small orders regardless of MOQs provided you take the right approach.
Newbies often find that suppliers don't respond to them. That is because the newbies tend to ask newbie questions.
Here are a few hints on how to get suppliers to respond:
- Don't mention that you are new to the business.
- Don't tell them you are a sole trader.
- Don't offer your business plan like you would to a supplier in the USA.
- Don't ask what is their MOQ. They will tell you soon enough. That is when you might start working on them to supply a lot less.
- Don't offer your tax or business registration details.
- Don't ask for samples early in your communications with them, and don't expect them to be free.
- Don't haggle. Most "experts" will tell you to do so, but there are good reasons why you should not and I teach why you don't need to. This issue is even more critical in the early stages. If you try to talk the price down early on you will suddenly find no more emails arrive.
There are a few things you should say:
- Tell them you are an established importer.
- Tell them quality is important to you.
- Ask them for a copy of their catalog, preferably a printed version.
- Give them your business name. Don't have one? Invent one.