Is february more a rubbish month for you than January?

[Karimbo]

My items are watch accessories and tend to be things people buy for themselves.

So there isn't a massive Christmas boost, but post-Christmas people may have been gifted a watch and they decide to buy a strap for it.

January was actually quite good for me. Things were flying off. Conversion rates up to 5% on some items, on some days.

February is dead so far - today no orders at all.

Looking back at 2020 trend I can definately see lower sales compared to january - by a significant amount. 25% less sales in Feb than Jan. Then March improves on Jan.

 

[SpikeFMT]

My items are watch accessories and tend to be things people buy for themselves.

So there isn't a massive Christmas boost, but post-Christmas people may have been gifted a watch and they decide to buy a strap for it.

January was actually quite good for me. Things were flying off. Conversion rates up to 5% on some items, on some days.

February is dead so far - today no orders at all.

Looking back at 2020 trend I can definitely see lower sales compared to January - by a significant amount. 25% less sales in Feb than Jan. Then March improves on Jan.

We to had a brilliant January, our best ever month actually, A tad slower today but expecting another good month otherwise. We do Mobile tyre fitting so we get a steady stream anyway

 

[japancool]

We to had a brilliant January, our best ever month actually

Same. We'll struggle to match it in Feb, unless we can get new stock in. Still expect it to be a good month though, will be very disappointed if we don't get close to triple what we did last year.

 

[lesliedocherty]

Feb is always worse than Jan for us

 

[MBE2017]

Most businesses will have some variations in monthly figures, I think the important question is what do you do to combat poor months?

 

[DontAsk]

No.

 

[HFE Signs]

Today will be pretty quiet for most people, the country is focused on strikes and the knock on effect of childcare. We generally get busy after March but that's the nature of what we do, there will be plenty of work around un Feb if you can find it, keep positive

 

[JEREMY HAWKE]

January is traditionally quiet in this industry but it has not been bad this year

 

[WaveJumper]

Sounds like you need a Valentines Day promotion

 

[Bob Morgan]

. . . post-Christmas people may have been gifted a watch and they decide to buy a strap for it.

This year they might well be 'Strapping' the watch at the Pawn Shop!

 

[AlanJ1]

We tend to increase as year goes on, but we are seasonal as weather gets better!

 

[getsetgonline]

One of my businesses sell dog portraits and it's completely dead. I only started around 13 months ago and was good last year but Jan and so far this month has been dead. We stop PPC at this time of year as just haemorrhage cash

 

[MELVIN32]

Want to float your business for £5 million by the end of the year? Or maybe you’re looking to increase your staff from three to 300? Setting intentions is important for any business, but you need to make sure they’re achievable or you and your staff could end up demotivated and burnt out.

 

[JEREMY HAWKE]

Want to float your business for £5 million by the end of the year? Or maybe you’re looking to increase your staff from three to 300? Setting intentions is important for any business, but you need to make sure they’re achievable or you and your staff could end up demotivated and burnt out

Yeh I don't care about all that I just want the money in the bank by end of the year .

 

[fantheflames]

Sounds like you need a Valentines Day promotion

My thoughts exactly!

 

[Karimbo]

One of my businesses sell dog portraits and it's completely dead. I only started around 13 months ago and was good last year but Jan and so far this month has been dead. We stop PPC at this time of year as just haemorrhage cash

I do just adwords, i dont get how I can have the same search volumes but such low conversion rates.

In your case why would people still search for dog portraits but yet not buy.

If the answer is people still look and window shop until they are ready to buy in March. Would it be better to set CPC down really low, do exact martch and phrase match campagins so you only target those looking for your products and just get exposure and lead capture for when they are ready to buy.