internet marketing question

jgohil

Free Member
Aug 20, 2009
5
0
london
Depends on what type of business you are in, your current market position and if any of your competitors are using online marketing channels (SEO, PPC, Affiliate Marketing, Social Media, Email e.t.c) to promote/advertise their services.

Roughly you can budget around 5% of your revenue for online marketing activity.Once you have a budget in mind then go through the above mentioned channels to see where you can allocate the spend and what resources you would require.

Hope this helps. Do let us know if you have any questions.
 
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Rudolph

Free Member
Aug 21, 2009
2
0
An affiliate internet marketing program is extremely simple to set up on your web site, and can be an excellent way to generate some extra income. While it's not realistic to think that it will be a huge money maker, it can be an effective tool to use in generating added money for your business or simply for your household.
 
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hi, thanks for your replies

so whats possible with a budget of 100 quid, 1000 quid or 5000quid

just trying to get an idea of how much is going to cost me and what I'll be getting for my money

thanks

Your question is similar to....what is the price of a business? Which can be anything depending....

We have no idea what business you are in.

And a lot depends on how competitive your niche is compared to the amount of traffic. SEO can be easy and cheap to get #1 or diabolically expensive and time taking even to get page 1.

The alternatives - such as listbuilding /JV or PPC or a host of others also depend on what niche you are in.
 
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Jayser100

Free Member
May 21, 2009
718
123
Maidstone
There are a lot of sharks, time-wasters and false promises out there when it comes to web marketing. Buy the 'For Dummies' books on web marketing and search engine optimisation - they are brilliant - and do it yourself, that's my advice. Web marketing companies will take all your money and spend it on useless pay-per-click, web banners and paid-for links, in addition to your commission and you are unlikely to see a good return, certainly not for a long time. Web marketing isn't as difficult as you may think and if you box clever, you can do it for pretty much no outlay at all. I have five websites and three of them are on page one for key search terms - in fact, one site is holding three out of the ten positions on page one for the most important term. What did it cost me? The time it took to post about 150 good quality links around the web without reciprocals, and an hour spent quietly each evening finding new places to put them. It really is that simple, you just have to put the effort in. I think it is important for any new, small business not to waste their money - most of us don't have money to waste, after all. It's better spent on a good book-keeper in all honesty.
 
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NextPoint

Free Member
Feb 3, 2009
509
139
Liverpool
You can look for advertising that pays on a pay-per-impression basis, but this generally pays less than pay-per-click - providing that you have a large enough volume. However, pay-per-impression has the least risk to yourself as the content publisher - as you only have to ensure that you get the traffic and not the clicks.
 
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NextPoint

Free Member
Feb 3, 2009
509
139
Liverpool
Every website should be considered uniquely, so whereas websites with large traffic volumes will generate more money from pay-per-click on average, yours could be different depending on the type of audience - kind of similar to the statistician who drowned in a pool that was an average of 3ft deep.

I would suggest you do A/B testing - this is where you use adverts on a pay-per-impression basis for maybe 2 weeks, then the same for pay-per-click for the following two weeks and then compare the results to find which is the best. It could also be that the different types perform different at different times of the year - such as pay-per-click being better in the run up to Christmas, but again, you will have to find out those statistics by doing testing on your website and react accordingly.
 
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movietub

Free Member
Nov 6, 2008
4,858
1,106
thanks for some great advice everybody

one question still stands - is there a service you can have set up on your site that when somebody visits, you get paid for it?

Strange question considering you began by askin what service could market your own website. You've gone from paying someone to send you visitors to charging them to send you visitors!

To be honest you probably need to research general internet commerce to acquire a better understanding of how things work, especially the value, flow and monitisation of traffic.

From there you will be better placed to build up a suitable business model.
 
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NextPoint

Free Member
Feb 3, 2009
509
139
Liverpool
Are your 10,000 visits per fortnight unique visitors? You could consider sponsorship for the website. See what businesses you know that operate in areas closely themed with the topics of the website and ask if they would be interested in sponsoring sections of the website. Companies of the right size (with marketing departments) would be interested in this if you have enough unique visitors because sponsoring good causes gives companies a 'halo' effect, in which good perception and brand image converts to sales.
 
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