Increasing website hits

[Wedbook]

I started my website a year ago and have only had 8000 visits in that time. As well as acting as a shop window for my main business, creating wedding albums with words and pictures, I also sell an eBook option for couples who want to produce their own wedding album via one of the online digital publishers. I have sold a few of these now, so there is interest. Is it worth paying an SEO company to generate more hits?

 

[Pocket Money Designs]

How much online advertising have you done already?

Have you submitted to search engines? Social media (Facebook, Twitter etc)? Submitted to wedding directories? Exchanged links with other websites? and so on...

Make sure you do all of the above before going the expensive SEO route.

 

[pageonetraffic]

Agree firstly with PMD - make sure you are on every single wedding directory there is.

Secondly - is your site going to become the main source of leads. If so - then yes have a good look at it from a "selling perspective" and speak to some SEOs ... in fact.. I would only speak to the ones on this forum, as most I've come across seem to know their stuff.

The best approach in the Wedding niche is to focus on local area searches and a good SEO would advise you on the traffic figures for those words. Depending on the competition it would normally take about 3 months+ hit page 1 upwards for anything meaningful.

hope thats useful

 

[Esk247]

It's not just hits that you need to worry about, it's conversions.

You can have 5,000 hits a day and sell nothing, no point in paying for those hits if you're not converting them in to sales and thus turning them in to profit.

 

[DesignerNick]

I know it might sound like me trying to sell something but it may be worth you signing up as a full member and having a website review.

Then designers, developers, SEOs etc can give you critique on the site. I have learnt a fair bit by reading other people's advice on Calls To Action etc and have started putting it into the work that I do.

If you are a wedding company you should really be targetting the brides. I imagine whenever a woman is getting married they will post it on Facebook, they will post it on Twitter ("OMG I am engaged OMGZ").

I am also pretty sure with Facebook Advertising (I have never used it) you can say you want it to show for females who are engaged in this area and this age but as said above, you need your site to be converting before you even think about that.

 

[odihost]

If you want you can contact us to have a look at it for free.

 

[philipmoll]

How much online advertising have you done already?

Have you submitted to search engines? Social media (Facebook, Twitter etc)? Submitted to wedding directories? Exchanged links with other websites? and so on...

Make sure you do all of the above before going the expensive SEO route.

We have had spent so much money in the online advertising, but the paid was so little. So I don't think it is a good idea to spent so much in the online advertising. Is there any idea to promote our website quickly and effectively??Thanks

 

[Wedbook]

Agree firstly with PMD - make sure you are on every single wedding directory there is.

Secondly - is your site going to become the main source of leads. If so - then yes have a good look at it from a "selling perspective" and speak to some SEOs ... in fact.. I would only speak to the ones on this forum, as most I've come across seem to know their stuff.

The best approach in the Wedding niche is to focus on local area searches and a good SEO would advise you on the traffic figures for those words. Depending on the competition it would normally take about 3 months+ hit page 1 upwards for anything meaningful.

hope thats useful

Yes, the site is the main source of leads for the eBook. I've joined a few directories, although you have to pay for many of them, and I've written a few articles for online emagazines, but it all takes time. I've been working on a couple of other projects over the past six months which has given me little time to focus on the site, so I think your right, I need to pay someone to do it for me! Thanks for your advice.

 

[Wedbook]

It's not just hits that you need to worry about, it's conversions.

You can have 5,000 hits a day and sell nothing, no point in paying for those hits if you're not converting them in to sales and thus turning them in to profit.

Hi Esk247

Agree, that's what I'm trying to work ascertain. I've only had just over 2,000 visits to the actual page selling the eBook over the past year and have had six sales. Does that imply that there's a viable product there and if I had more traffic sales would go up??

 

[solent66]

The first question is whether the traffic you are attracting is 'qualified'. In other words are they general browsers or folks who are actually interested in your product(s). An awords campaign for 'weddings' will bring in lots of traffic, but a campaign for 'online wedding portfolio' will bring in qualified traffic - people who are genuinely interested in what you sell.

You also need to work on your conversion ratio. Make sure you have a definitive call to action, write in the active voice, have a well designed, professional looking site (so it doesn't look like a scam).

 

[Experienced IT guy]

There are quick solutions PPC - and there are long term solutions which involve significant effort. To try to help you understand what is going on here is a link to some free tools - including one which will bench mark your site against others in your industry. It is important to see not only current figuers but trends. for instance, this last week our site hiits have been a quarter what they normally are- but as it is christmas and we are a B2B site so that is expected.

http://www.ava.co.uk/support/faq/si...eryone/free-seo-tools-to-get-you-started.aspx
Hope this helps