I'm 74 and now ready to retire, website for sale

[DoolallyTap]

www.theshoecharmshop.co.uk is ready for a new owner. I'm just getting to old to continue.

The shoe charm shop is probably the UK's largest selection and probably the UK's lowest prices. Thousands of different shoe charms listed, with hundreds of orders each month. Shoe charms fit all Croc style shoes and accessories. Currently home based, working part time, the website has been active since 2022, easily transferable, with huge potential for increased sales. No current listings on eBay, Facebook or Instagram. The website hosted by EKM with significant back office support features included.
Very low cost product with considerable mark up. Super net profit. Advertised on Google, often the first listing on page 1 of Google with full Google analytics and reports.
Perhaps this forum is not the best place to try to sell a business, but there may be a start up entrepreneur with a bit of capital looking for that golden widget.
I work on this about 4 hours per day and the potential growth is excellent. The basic financial information is simple. Turnover, 12 months to date £40k, net profit £28k, stock £29K assets £5k. selling at only 2xnett £56k plus stock and assets. Full handover training and follow up assistance. Open to any sensible offer.
Any enquiries please by PM and all questions answered. For anyone really, seriously interested a visit to view and discuss in greater detail is essential.
May be interested in utilizing a business broker with no upfront fees. Not looking for any criticism, advise, comments or suggestions or 'how to do it' input.

 

[thegamesanctum]

Hey,

Not looking to purchase but wanted to compliment you on the website. Lovely design which really shows the target market perfectly. Great categories and images too! Good work.

 

[DoolallyTap]

Hey,

Not looking to purchase but wanted to compliment you on the website. Lovely design which really shows the target market perfectly. Great categories and images too! Good work.

have a look at the new one, www.theshoecharmstore.co.uk

 

[thegamesanctum]

I think the new one looks more suitable for a wholesale purchaser. The first one is a lot cleaner and simpler to navigate. I think the new one is a bit too much to take in.

 

[Karimbo]

I have seen the seo potential for this. I have a number of ecommerce sites that I own.


Many like yours in micro niche categories. I would be so up for it - had you held less stock and priced accordingly. like, if you only had £5K in stock and assets and the valuation was mostly based on the website I would have had gone for it at £15-£20K. I understand the stock commands a higher sale price. The main bug bear for me is dealing with the gigantic SKUs and staying on top of stock levels.

Best of luck with sale.

 

[Karimbo]

The other HUGE risk is in order to be relevant to your audience you need to sell trademark infringing products, logos of designer labels, car brands, restaurant chains, team logos etc. Getting permissing is unlikely to happy because each brand is going to ask for massive fees. Not having those iconic logos is going to hurt your "street cred" amongst your audience. The only viable way to have all those logos is to just use them unlicensed.

I wanted to get into tyre sticker business many years ago, there is a group of guys in america doing it, I wanted to start it in the UK to serve the UK car scene, and a huge problem I had is people will want to show of the tyre brand on the tyre. They will want to have pirelli/goodyear logo on the tyre theyre using and I did not want to pay the companies £40K plus each before I even start to trade.

 

[Karimbo]

I've just had an infuriating back and forth with OP. They are evading addressing the trademark issues they have. A simple "yes, it's all above board, we are licensed to sell those brand emblems" would suffice. But they keep dragging it out "only intterested in discussing if you're a genuine buyer", "there is no point discussing the trademark issues with you".

They have tried to do a switcharoo on me asking why I wont share my business with them, and trying to turn the tables on me. Whenever I ask themabout trademark issues, they just insist that I tell them what my website is.

I'll paraphrase what they essentially said to me, i dont want to copy paste private dms

maybe YOU have something to hide because you're keeping your website a secret and not telling me what it is.

It's just bizarre arguementation. I'm not selling my business, the topic of conversation is the website up for sale. Not my website.

Here's what I belive to be the case. there are hundreds of flagrant breaches of protected trademarks on the site, exposing you to MASSIVE suits from any one of them. I do not beleive this trademarked item are being sold legitimately with authorisation.

There is no ltd co mentioned on the site, no address. they are avoiding getting sued by hiding the identity of the person behind thr website so the trademark protectors have no address or person to send legal docs to. If the website grows and needs to be put under a formal company and comply with UK distance selling rules and publish business identity on the site. It would leave the owner exposed.

Buyer beware