Ideas for advertising for a plant hire company?

[MatrixPlantHire]

Hi,

We are a plant hire company based in the South East.

We have machines ranging from 5Tonne - 22Tonne.

All our machines run on bio degradeable oil.

We will cover anywhere really in the south or futher with added terms and conditions.

I wondered if anyone had any ideas of differnt places to advertise?

Any ideas would be great.

Thank you all in advance

Matrix Plant Hire Ltd

 

[ben b]

do you have a website?

 

[S-Marketing]

'Places to advertise' aren't what you should be looking for.

In your industry it will be far more effecient and effective to connect directly with your target market. You should also be spending most of your time searching for possibilities for strategic alliances, and working hard to build these relationships up.

 

[MatrixPlantHire]

Hi,
Thank You for your replys. There is a website that someone is in the process of doing for us. To be honest I am trying to help my parents out ( it is there company ) and they have been really left in the lurch. So I need to help them get some of the pieces of kit out! I am exploring as many avenues as poss so all advice is much appreciated. Thank You all.

 

[Normansmith]

Well if you don't have a website, i would suggest you set up a Google places listing, assuming you have a trading address ? It's free to do and is targeted to your area.

 

[MatrixPlantHire]

Hi Norman,

Thank You,

Yes we have a registered address and also a seperate registered office address. I have never heard of this I will try and get on this now.

Thank You very much

 

[JonLake]

There is a national plant hire directory website which sits at No.1 for the search term jcb hire which gets nearly 2000 searches per month. I see that your company is not adevrtising on it. They do all sorts of plant hire companies not just jcbs.

It may be a good place - planthirecompanies(dot)co(dot)uk

I have no affiliation with this site by the way - just thought it may help

Good Luck

Jon

P.S If when your website is up and running you would like me to critique it for you (I do a lot of online marketing) please feel free to PM me.

 

[MatrixPlantHire]

Hi Jon,

That is great didn't know of this either! All our machines are JCB at the moment. I will defo go and check it out. Thank You for you help.

 

[JonLake]

No problem. Good Luck.

As someone else mentioned Google Places is a great place to start. I have a free step by step guide to completing one if you are interested. PM me if you would like a copy

Jon

 

[businessfunding]

In this sector I think you really ned to get someone out there selling and networking - not in the BNI sense, but start to get known in CPA circles. Apart from some competitive tendering this really is a sector where people buy from people.

Where are you based?

 

[S-Marketing]

There is a national plant hire directory website which sits at No.1 for the search term jcb hire which gets nearly 2000 searches per month. I see that your company is not adevrtising on it. They do all sorts of plant hire companies not just jcbs.

It may be a good place - planthirecompanies(dot)co(dot)uk

I have no affiliation with this site by the way - just thought it Imay help

Good Luck

Jon

P.S If when your website is up and running you would like me to critique it for you (I do a lot of online marketing) please feel free to PM me.

Just because a directory exists for his product, it doesn't mean advertising in it is a good idea.

I would say forget advertising completely for now and concentrate on your marketing.

 

[JonLake]

As an expert in marketing how about giving the guy some ideas then instead of just pouring scorn over mine!!!!

 

[MatrixPlantHire]

In this sector I think you really ned to get someone out there selling and networking - not in the BNI sense, but start to get known in CPA circles. Apart from some competitive tendering this really is a sector where people buy from people.

Where are you based?

Hi,

Thank You for your reply. We are based in East Sussex atm but in the process of moving to kent. We will hire out mostly anywhere in South East as we have a few fitters based in diff areas. We do have a few clients but need to expand as we have come to realise we cannot count on people to always follow through with things (if you get my drift?) Just really trying to work out diff things for my parents to do to help them really.

 

[businessfunding]

It is a tough sector, and getting payment in has never been easy.

I used to work a lot in this sector in my days with AIB - though it was long ago; PM me and I will dig a little to see what live contacts I have in the South East - you never know.

I still say though, that face-to-face is the way forward.